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Leveraging the Facebook Algorithm for Best Performance #AFBMC

Leveraging the Facebook Algorithm for Best Performance von Michelle Morgen auf der virtuellen AFBMC. https://conference.allfacebook.de/

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@michellemsem
Maximizing Facebook Performance by
Leveraging the Algorithm
@michellemsem
We Need a
Margret Hamilton
Makin’ sense of tough stuff since 1936
@michellemsem
campaign segmentation
@michellemsem
@michellemsem
Our Search Campaigns Are Highly Controlled
Keywords
Ad Groups
Campaigns Running
Shoes
Blue Running
Shoes
[blue running
shoes]
Red Running
Shoes
[red running
shoes]
Green
Running
Shoes
[green
running
shoes]
@michellemsem
Too Broad
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