Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

JOHN DEERE: Wie John Deere die Ernte einfährt – B2B Social Media Marketing #AFBMC

910 views

Published on

Vortrag von Verena Hensler und Andreas Bersch auf der AllFacebook Konferenz 2019 in München.

Details:
https://conference.allfacebook.de/session/b2b-best-practice/

Konferenz:
https://conference.allfacebook.de/

Published in: Social Media
  • Earn Up To $316/day! Social Media Jobs from the comfort of home! ▲▲▲ http://t.cn/AieXipTS
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • ACCESS that WEBSITE Over for All Ebooks (Unlimited) ......................................................................................................................... DOWNLOAD FULL PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... DOWNLOAD FULL EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH }
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

JOHN DEERE: Wie John Deere die Ernte einfährt – B2B Social Media Marketing #AFBMC

  1. 1. &
  2. 2. # Marketing & User Centricity # Instagram - die #deerefriend Erfolgsgeschichte # Influencer - Einblicke in die Arbeit mit B2B Influencern # WhatsApp - Zielgruppe mobil erreichen # Learnings & B2B Herausforderungen 2019
  3. 3. # Marketing & User Centricity # Instagram - die #deerefriend Erfolgsgeschichte # Influencer - Einblicke in die Arbeit mit B2B Influencern # WhatsApp - Zielgruppe mobil erreichen # Learnings & B2B Herausforderungen 2019
  4. 4. DER WERT VON DIGITALEN BEZIEHUNGEN ZU KUNDEN
  5. 5. RELATIONS JOHN DEERE KUNDEDEALER Beziehungen in einer Händlerstruktur
  6. 6. Der Wert von Beziehungen in der Customer Journey >> USER CENTRIC CONTENT >> USER CENTRIC CONTENT >> DIGITAL RELATIONS + TRUST SALE
  7. 7. CONTENT MARKETING STRATEGIE: DIGITALE KUNDEN BEZIEHUNGEN
  8. 8. HERAUSFORDERUNG CONTENT: DIE PFLANZE MUSS WACHSEN
  9. 9. DIE ZIELGRUPPE SITZT NICHT IM BÜRO ….
  10. 10. …. UND HAT EXTREME ARBEITSZEITEN …
  11. 11. DIE BRANCHE SELBST IST IM DIGITALEN WANDEL
  12. 12. JOHN DEERE BRAUCHT KEINE NACHHILFE IM CONTENT MARKETING
  13. 13. ABER EINE DIGITALE STRATEGIE
  14. 14. RELATIONS JOHN DEERE KUNDEDEALER Digitale Beziehungen in einer Händlerstruktur • Social Media • Content Marketing • Messenger • …
  15. 15. # Marketing & User Centricity # Instagram - die #deerefriend Erfolgsgeschichte # Influencer - Einblicke in die Arbeit mit B2B Influencern # WhatsApp - Zielgruppe mobil erreichen # Learnings & B2B Herausforderungen 2019
  16. 16. VON 0 AUF > 57.000 FOLLOWER IN 9 MONATEN
  17. 17. WIE PRODUZIEREN WIR DEN CONTENT? ?
  18. 18. WIE BAUEN WIR OHNE PAID MEDIA REICHWEITE AUF? ?
  19. 19. WIE AKTIVIEREN WIR DIE COMMUNITY? ?
  20. 20. WIR TUN DAS, WAS WIR GUT KÖNNEN: WIR SÄHEN ……
  21. 21. UND FAHREN DANN DIE ERNTE EIN……
  22. 22. Das #deerefriends Konzept
  23. 23. User Content steht im Fokus der John Deere Instagram Strategie
  24. 24. Authentischer Content entsteht direkt auf dem Acker oder Hof
  25. 25. Wir suchen nach geeigneten deerefriends….
  26. 26. …. Kontakt & Agreements im 1:1 Kontakt
  27. 27. Die deerefriends laden Bilder in einem Backup Channel hoch …
  28. 28. aus dem wir dann die Assets posten & die Creator taggen …
  29. 29. # Marketing & User Centricity # Instagram - die #deerefriend Erfolgsgeschichte # Influencer - Einblicke in die Arbeit mit B2B Influencern # WhatsApp - Zielgruppe mobil erreichen # Learnings & B2B Herausforderungen 2019
  30. 30. SOCIAL B2B INFLUENCER – DIE AGRAR YOUTUBER
  31. 31. CORPORATE INFLUENCER – DIE TRACTOR BROTHERS
  32. 32. # Marketing & User Centricity # Instagram - die #deerefriend Erfolgsgeschichte # Influencer - Einblicke in die Arbeit mit B2B Influencern # WhatsApp - Zielgruppe mobil erreichen # Learnings & B2B Herausforderungen 2019
  33. 33. WIE ERREICHEN WIR DIE ZIELGRUPPE FAHRER DIGITAL? ?
  34. 34. E-MAIL IST KEINE GUTE IDEE ….
  35. 35. SMARTPHONE - FUNKTIONIERT DAS AUCH BEI B2B?
  36. 36. FACEBOOK MESSENGER ODER WHATSAPP?
  37. 37. MESSENGER MARKETING – AUCH IN B2B ZIELGRUPPEN ? 88% der Zielgruppe nutzt WhatsApp DAVON 64% BERUFLICH: • FÜR DEN AUSTAUSCH • FÜR DIE ORGANISATION
  38. 38. MIT DEM JOHN DEERE WHATSAPP TICKER DIREKT AUFS FELD
  39. 39. TRAFFIC FÜR BLOG UND WEBSEITE ….
  40. 40. … INTERAKTION & FEEDBACK
  41. 41. # Marketing & User Centricity # Instagram - die #deerefriend Erfolgsgeschichte # Influencer - Einblicke in die Arbeit mit B2B Influencern # WhatsApp - Zielgruppe mobil erreichen # Learnings & B2B Herausforderungen 2019
  42. 42. LEARNINGS JD: MUT ZAHLT SICH AUS!
  43. 43. LEARNINGS JD: UGC POWER!
  44. 44. LEARNINGS JD: INFLUENCER + EXCLUSIVE CONTENT
  45. 45. #1 B2B ZIELGRUPPEN NUTZEN SOCIAL MEDIA ANDERS
  46. 46. #2 RELEVANZ IM B2B KONTEXT AUS CONTENT & SITUATION
  47. 47. #3 ACT WITH CONTENT ERFORDERT NEUES DENKEN IN MARKETING UND VERTRIEB
  48. 48. #4 USER ID ALS SCHLÜSSEL FÜR DIE 1 : 1 BEZIEHUNG
  49. 49. #5 VOM NUTZER UND NICHT VON DER IT DENKEN
  50. 50. CONTACT: LINKEDIN

×