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Instagram Stories – jetzt aber richtig. Tools. Tipps. Best Practices. #AIGMC #AFBMC

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Vortrag von Felix Beilharz auf der AllInstagram Marketing Conference 2019 in München.

Details:
https://conference.allfacebook.de/session/stories-rocken/

Über Felix:
https://conference.allfacebook.de/speaker/felix-beilharz/

Konferenz:
https://conference.allfacebook.de/

Published in: Social Media
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Instagram Stories – jetzt aber richtig. Tools. Tipps. Best Practices. #AIGMC #AFBMC

  1. 1. Instagram Stories Jetzt aber richtig
  2. 2. 3 Story Hacks
  3. 3. Schrift mit Schatten
  4. 4. Schrift mit Schatten
  5. 5. Schrift mit Schatten
  6. 6. Schrift mit Schatten
  7. 7. Erkenntnisse aus 3 Story Ad Kampagnen
  8. 8. www.felixbeilharz.de
  9. 9. • Werbemittel fortlaufend testen & optimieren • Komplexität vermeiden, auf einfache Aussagen beschränken • Creative einfach halten, nicht verkünsteln
  10. 10. • Intro & Outro minimieren Aufwand • Mit MVP anfangen und testen • Bewegungen nach oben können Swipe Up-Rate verdoppeln
  11. 11. • Automatische Platzierung verhindern – sieht beschissen aus • Ständig testen und optimieren ist essentiell! • Nochmal: Swipe Up visuell triggern enorm wichtig
  12. 12. Learnings aus 3 Eye Tracking Analysen
  13. 13. www.felixbeilharz.de Gesichter & unterlegter Text ziehen Aufmerksamkeit Aktive Sprecherin wird fokussiert Voting-Sticker unnötig Vorsicht vor Vampir- Effekt
  14. 14. Reihenfolge: Produkt oben, Text, unteres Produkt Text erhält wie gewollt hohe Aufmerksamkeit Animierter Pfeil lenkt Blicke Aufmerksamkeitssteuerung funktioniert, keine Ablenkungen
  15. 15. Shaker – Gesicht – Slogan – Gesicht unten - Text Viele Elemente – viel Ablenkung Bewegung plus Gesichter können verwirrend sein Dynamik  Aktivierung, aber Gefahr der Ablenkung
  16. 16. Produkt ungewöhnlich inszeniert Fokus klar auf Produkt und Text GIF unnötig und ablenkend Zuviele Elemente können Effekt kaputtmachen
  17. 17. Klarer, einfacher Aufbau Verlauf: Frage – Antwort - Produkt Keine Ablenkung, keine Animation Idealer Aufbau und sehr gute Lenkung der Aufmerksamkeit
  18. 18. • Gesichter binden Aufmerksamkeit – gezielt und vorsichtig nutzen (Vampir-Effekt) • Dynamik kann Fokus lenken oder ablenken • Bei Produktpräsentation Elemente gezielt einsetzen, um Fokus zu lenken • Weniger ist oft mehr!
  19. 19. 5 Story Tools
  20. 20. www.felixbeilharz.de
  21. 21. Danke! Wir sehen uns auf Instagram ;-) @felixbeilharz

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