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Instagram & Shopping - It´s a Match for erlich textil #afbmc

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Instagram & Shopping - It´s a Match for erlich textil von Katharina Gassen und Yvonne Iwainski auf der virtuellen AFBMC.

https://conference.allfacebook.de/

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Instagram & Shopping - It´s a Match for erlich textil #afbmc

  1. 1. Instagram & Shopping — it‘s a match for erlich textil Köln ;), 18.03.2020 | #AIGMC #AFBMC © vorfreude gmbh
  2. 2. © vorfreude gmbh Katharina Gassen Social Media Marketing Yvonne Iwainski Performance Marketing jetzt mal erlich © vorfreude gmbh
  3. 3. © vorfreude gmbh 1. Mehr Content, mehr Nutzer, mehr Sales, mehr geil. 2. Organic & paid seamless in love. 3. Zahlen bitte. Unsere Themen:
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  5. 5. © vorfreude gmbh1. mehr content, mehr nutzer, mehr sales, mehr geil entdecken neue Produkte oder Dienstleistungen informieren sich über Produkte oder Dienstleistungen wägen ab, ob sie ein Produkt oder eine Dienstleistung kaufen oder nicht. 83% 81% 80% Quelle: facebook, 2019
  6. 6. © vorfreude gmbh INSTAGRAM + SHOPPING = LOVE 1. mehr content, mehr nutzer, mehr sales, mehr geil
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  14. 14. © vorfreude gmbh Instagram Shop
  15. 15. © vorfreude gmbh Is it true? organic & paid seamless in love. © vorfreude gmbh
  16. 16. © vorfreude gmbh performance mehr sales · mehr relevanter Traffic · bessere CVR besserer content · höhere CTR · mehr Relevanz · höhere organische Interaktionsrate besserer UGC · Auswahl von Partner/Kunden mit mind. 70% brand-fit #instagrammable Instagram Fly Wheel 2. organic & paid seamless in love © vorfreude gmbh mehr markenbekanntheit · höhere Retention · niedrige CAC
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  18. 18. © vorfreude gmbh Organic & Paid · Sponsored Shoppable Post · Authentischer & e(h)rlicher Content, der sich der Plattform anpasst · Social Proof vermittelt Vertrauen © vorfreude gmbh2. organic & paid seamless in love
  19. 19. © vorfreude gmbh *zusammensetzung aus friend und brand Become a frand*. 🤍 © vorfreude gmbh
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  26. 26. © vorfreude gmbh© vorfreude gmbh Fragen?
  27. 27. © vorfreude gmbh Schreib mir. katharina@erlich-textil.de LinkedIn Schreib mir. yvonne@erlich-textil.de LinkedIn © vorfreude gmbh

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