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„Erfolg braucht keine Fans!“ @ AllFacebook Marketing Conference

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Vortrag von iCrossing auf der AllFacebook Marketing Conference in München 2014.


Mehr Informationen:
http://conference.allfacebook.de

Alle Präsentationen vom 25. März 2014:
http://conference.allfacebook.de/marcon/rueckblick/muc2014/

Published in: Marketing
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„Erfolg braucht keine Fans!“ @ AllFacebook Marketing Conference

  1. 1. THE  WAR  PAID  vs  SOCIAL    
  2. 2. IF IT‘S DIGITAL WE DO IT!
  3. 3. FB  Pages  in  18  Ländern       2,5  Millionen  Fans         25  Kampagnen  pro  Jahr       7.500  Facebook  Posts    
  4. 4. MARTIN  ASSMANN   80  Mio  Euro  Werbung  in     7  Jahren       31  Milliarden  Impressions   auf  FB       GünsPgster  Klick:  1  Cent       Teuerster  Klick:  27,95  Euro  
  5. 5. „ERFOLG  BRAUCHT     KEINE  FANS!“  
  6. 6. CTR  =  0,04%   L  
  7. 7. ERFOLG  BRAUCHT     KEINE  ADS!  
  8. 8. 2  Millionen  ParPen   Pro  Tag   =     1  Full  House     alle  2  Minuten   300  Milliarden  Ad  Impressions      =    300  Klicks/Minute  
  9. 9. ONE  NIGHT  STAND   =   =  50  EUR   1  Conversion   BEZIEHUNG   Durchschnia  (DE):  3  Conversions  pro  Woche     Durchschnia  (DE):  14  Jahre   14    X  52    X  3   X  50  EUR   =   110  000  EUR  
  10. 10. FACEBOOK     ADS   NERVEN!  
  11. 11. Imas  InternaPonal     „Ten  Years  Ager  –  Marken  &  KommunikaPonstrends“  2014  
  12. 12. SOCIAL  MEDIA     HILFT  DOCH     NUR  DEN  GROSSEN  …   …  PAID  IST  DER  FREUND   DES  KLEINEN  MANNES!  
  13. 13. FACEBOOK  WILL  GEWINN     MACHEN  ...   …  RATE  MAL  WAS  DAS   FÜR  DICH  BEDEUTET!  
  14. 14. SPASS  BEISEITE  …   …  RECHENBEISPIEL!  
  15. 15. ZIELE   BUDGET     DAUER    
  16. 16. SOCIAL  PAID   30.000  Fans     50.000  Euro  Umsatz     2  FB  Kampagnen     Brand  Advocates   Customer  Service    
  17. 17. PAID  &  SOCIAL   30.000  Fans     50.000  Euro  Umsatz     2  FB  Kampagnen     Brand  Advocates   Customer  Service    
  18. 18. …LET’S CONNECT Martin Assmann Head of Performance Marketing Carsta Maria Müller Head of Social Media Email: martin.assmann@icrossing.com   Email: carstamaria.mueller@icrossing.com   iCrossing GmbH Im Tal 11 | Eingang Hochbrückenstrasse 5 | D 80331 München www.icrossing.de Sitz  der  GmbH:  München  |  Registrierungsgericht:  Amtsgericht  München  |  HRB  172406  |  GeschäKsführer:  Patrick  Bertermann,  Oliver  Grünig    

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