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Die Gier nach schnellem Ruhm #AFBMC

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Vortrag von Michael Schmidt auf der AllFacebook Marketing Conference 2019 in München.

Details:
https://conference.allfacebook.de/session/die-gier-nach-likes/

Konferenz:
https://conference.allfacebook.de/

Published in: Social Media
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Die Gier nach schnellem Ruhm #AFBMC

  1. 1. »I don't know if it’s about winning anymore – or about followers and likes.« – D I R K N O W I T Z K I 24 days ago
  2. 2. # A F B M C Servus!
  3. 3. Unsere Gier nach schnellem Ruhm
  4. 4. 10+ J A H R E
  5. 5. Meine Gier nach schnellem Ruhm I C H S O :
  6. 6. Follower Funnel I C H S O :
  7. 7. Likes Leads Shares Sales Comments Conversions Fans Funnel Reach Revenue Mentions Money
  8. 8. Wofür wollt ihr gefeiert werden?
  9. 9. Wonach seid ihr gierig?
  10. 10. ? ?
  11. 11. O R G A N I S C H E R E I C H W E I T E 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 25% 16% 12% 6% 2% 1% 0,5%
  12. 12. ROI 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
  13. 13. 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 » S O C I A L M E D I A R O I «
  14. 14. U M S Ä T Z E D U R C H M O B I L E W E R B U N G Desktop Mobile 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
  15. 15. ROI ! 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
  16. 16. 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 T E C H - V S N O N - T E C H 2020 2021 2022 2023 2024 2025 27 1998 1999 2000 2001 2002 2003
  17. 17. Hundejahre
  18. 18. Business User
  19. 19. 6.000.000 Werbekunden 2.000.000.000 NutzerInnen Business User
  20. 20. Business User Business User
  21. 21. Business User Business User
  22. 22. € ♡
  23. 23. € ♡
  24. 24. € ♡
  25. 25. € ♡
  26. 26. »Warum machen wir nicht auch so lustige Videos?«
  27. 27. »Die anderen haben schönere Bilder.«
  28. 28. »Wie viele Views hat mein Video?«
  29. 29. € ♡
  30. 30. € ♡
  31. 31. € ♡
  32. 32. € ♡
  33. 33.
  34. 34.
  35. 35. Business User
  36. 36. Business User
  37. 37. €♡
  38. 38. € ♡
  39. 39. € ♡?
  40. 40. Unsere Gier nach schnellem Ruhm
  41. 41. Wonach seid ihr gierig?
  42. 42. € ♡
  43. 43. Wofür wollt ihr gefeiert werden?
  44. 44. # A F B M C Danke
  45. 45. D A S K L E I N G E D R U C K T E Sämtliche im Rahmen dieser Präsentation vorgestellten Konzepte, Ideen und Vorschläge sind geistiges Eigentum der Virtual Identity GmbH und urheberrechtlich geschützt. Sie dürfen nur aufgrund gesonderter Vereinbarung weitergegeben, verwendet oder in welcher Art auch immer verwertet werden. Kommt es dessen ungeachtet zu einer wie auch immer gearteten Verwendung oder Verwertung, ist insbesondere ein Anspruch auf Rechnungslegung, angemessenes Entgelt oder Herausgabe des Gewinnes vereinbart. Die Bestimmungen des III. Hauptstücks des UrhG kommen sinngemäß zur Anwendung. Jede Verwertungshandlung gilt als schlüssige Annahme dieser Vereinbarung. Wien, 2019 Michael Schmidt Director Consulting michael.schmidt@virtual-identity.com +4369911693847 @MiSc_AT K O N T A K T

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