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Der perfekte Instagram Workflow #AFBMC

Der perfekte Instagram Workflow #AFBMC

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Vortrag von Peter Mestel auf der AllFacebook Marketing Conference 2018 in Berlin.

Details:
https://conference.allfacebook.de/session/der-perfekte-instagram-workflow/

Vortrag von Peter Mestel auf der AllFacebook Marketing Conference 2018 in Berlin.

Details:
https://conference.allfacebook.de/session/der-perfekte-instagram-workflow/

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Der perfekte Instagram Workflow #AFBMC

  1. 1. Peter Mestel Head of Social Media WORK – Creative Mind, Concept, Storytelling, Service Design, Influencer-Relations, Data Research – UCS since 2011 – PLAY – Polaroid, Black-/White-Film (35/120), Crossbike, Swim, Hike, stay outside – ENGAGE – German Scout Association, Member of Board (volunteer)
  2. 2. Sorry, Du bist in der falschen Session!
  3. 3. DER PERFEKTE INSTAGRAM WORKFLOW - STUFF • https://allfacebook.de/category/instagram • https://later.com/blog/ • https://blog.iconosquare.com/instagram/ • https://www.facebook.com/business/e/mobile_studio • https://www.socialmediaexaminer.com/instagram-business-the-ultimate-instagram-marketing-guide/ • https://omr.com/de/category/social/
  4. 4. https://gph.is/1r9yCik
  5. 5. Your Instagram is so 2014!
  6. 6. 2014: The Feed is the Hero 🏅
  7. 7. Quelle: https://gifeed.com/animation-phone/1ULDy51ZvukIThyTHa/gif
  8. 8. Know your Tools for Instagram Marketing • Hashtag-Strategy • Community-Management • User Generated Content (Content-Loop) • Creators & Influencer 9
  9. 9. Jordan Siemens/Getty Images
  10. 10. Quelle. https://www.nytimes.com/2017/09/07/upshot/from-sex-object-to-gritty-woman-the-evolution-of-women-in-stock-photos.html?mcubz=0 Stephan Hoeck/Getty Images Jordan Siemens/Getty Images Der Instagram Feed prägt Kommuniktion Getty Images - “women“ - 2007 Getty Images - “women“ - 2017
  11. 11. The News Feed is already a competitive place Facebook, 2014 https://www.facebook.com/business/news/update-to-facebook-news-feed
  12. 12. Vertical First!
  13. 13. https://www.businessesgrow.com/2014/01/06/content-shock/
  14. 14. Vertical is the new Hero 🏅
  15. 15. https://www.reuters.com/article/us-facebook-instagram-users/instagrams-user-base-grows-to-more-than-500-million-idUSKCN0Z71LN https://techcrunch.com/2018/05/17/facebook-stories-150-million-users/
  16. 16. https://techcrunch.com/2018/05/17/facebook-stories-150-million-users/
  17. 17. https://youtu.be/glo_tYGpQEk
  18. 18. We expect Stories are on track to overtake posts in feeds as the most common way people share across all social apps. Mark Zuckerberg, 2018
  19. 19. https://qz.com/901655/what-is-snapchat-let-snap-founder-evan-spiegel-explain-it-to-you/
  20. 20. Distribute!
  21. 21. USER Redaktion
  22. 22. USER Redaktion
  23. 23. USER
  24. 24. Distribution Redaktion USER
  25. 25. Instagram Feed organic Instagram Feed paid Hashtags Locations Instagram Stories Instagram Stories paid Instagram Live Video Message Channels {
  26. 26. Instagram Feed organic Instagram Feed paid Hashtags Locations Instagram Stories Instagram Stories paid Instagram Live Video Hashtags Locations
  27. 27. SEEMLES
  28. 28. Act like Kickstarter!
  29. 29. Workflow
  30. 30. Brand Awareness Conversion
  31. 31. Drive 2 Brand Qualify Convert Brand Awareness Conversion
  32. 32. Goody
  33. 33. Content 2018: 1. Darf nicht viel kosten 2. Darf nicht länger als sechs Sekunden sein 3. Muss überall und immer verfügbar sein 4. Muss möglichst passiv zu konsumieren sein 5. Alles ist Content 6. Content ist UnterhaltunngFull Keynote of Alex Chung from Giphy: https://www.youtube.com/watch?v=ywIpxMqA_qs
  34. 34. FRAGEN? @pemestel

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