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Der perfekte Funnel mit Custom Audiences #AFBMC

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Der perfekte Funnel mit Custom Audiences von Thomas Besmer auf der virtuellen AFBMC.

https://conference.allfacebook.de/

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Der perfekte Funnel mit Custom Audiences #AFBMC

  1. 1. DER PERFEKTE FUNNEL MIT CUSTOM AUDIENCES Thomas Besmer 19. M�rz 2020
  2. 2. WAS IST EIN FUNNEL?
  3. 3. FILTER 3
  4. 4. INTERESSE STEIGT
  5. 5. 5 FUNNELS Marketing Funnel Lead Funnel Sales Funnel Conversion Funnel
  6. 6. FRAGE DER ZIELSETZUNG
  7. 7. A I D A FUNNEL-TYPEN Awareness Interest Desire Action Awareness Consideration Conversion Loyality
  8. 8. R A C E FUNNEL-TYPEN REACH ACT CONVERT ENGAGE AWARNESS ENGAGEMENT DISCOVERY PURCHASE RETENTION
  9. 9. FUNNEL-TYPEN Awareness Top of Funnel (ToFu) Evaluation Middle of Funnel (MoFu) Conversion Bottom of Funnel (BoFu) Awareness Interest Consideration Intent Evaluation Purchase
  10. 10. SEE THINK DO CARE
  11. 11. PERFEKTER FUNNEL 11
  12. 12. Funnel 12
  13. 13. SEE THINK DO CARE
  14. 14. CUSTOM AUDIENCE 14
  15. 15. 15 CUSTOM AUDIENCE ERSTELLEN
  16. 16. 16
  17. 17. REMARKETING 17
  18. 18. 18 KLASSISCHES REMARKETING Core Audience Website Custom Audience
  19. 19. FUNNEL 19
  20. 20. THINK SEE 20 EINFACHER FUNNEL Core Audience Website Custom Audience
  21. 21. �BERSCHNEIDUNG 21
  22. 22. THINK SEE 22 AUSSCHL�SSE Core Audience Website Custom Audience Website/Event Custom Audience
  23. 23. BESSERE ZIELGRUPPEN 23
  24. 24. THINK SEE 24 ZIELGRUPPEN ERWEITERN Core Audience Website Custom Audience Website/Event Custom Audience Lookalike Audience
  25. 25. THINK SEE 25 WEITERE AUSSCHL�SSE Website/Event Custom Audience Core Audience Website Custom Audience Lookalike Audience
  26. 26. 26 VIDEO CUSTOM AUDIENCES VIDEO (FACEBOOK / INSTAGRAM) Personen, die mind. 3 Sekunden deines Videos angesehen haben Personen, die mind. 10 Sekunden deines Videos angesehen haben Personen, die 25% deines Videos angesehen haben Personen, die 50% deines Videos angesehen haben Personen, die 75% deines Videos angesehen haben Personen, die 95% deines Videos angesehen haben
  27. 27. SEE 27 FILTER INNERHALB VON PHASEN Core Audience Video Custom Audience Lookalike Audience Website Custom Audience Video Custom Audience
  28. 28. 28 LEAD CUSTOM AUDIENCES LEAD-FORMULAR (FACEBOOK / INSTAGRAM) Alle, die dieses Formular ge�ffnet haben Personen, die das Formular ge�ffnet, aber nicht gesendet haben Personen, die das Formular ge�ffnet und gesendet haben Core Audience Lead Custom Audience
  29. 29. CARE DO THINK SEE 29 Core Audience Video Custom Audience Lookalike Audience Website Custom Audience Website/Event Custom Audience Website/Event Custom Audience Video Custom Audience Lookalike Audience Lookalike Audience
  30. 30. 30 SEE (Stufe 1) Core Audience Lookalike 5% von Event Custom Audience | Purchase | 30 Tage Lookalike 5% von Event Custom Audience | AddtoCart | 30 Tage Lookalike 5% von Event Custom Audience | ViewContent | 30 Tage Event Custom Audience | PageViews | 30 Tage (Stufe 2) Video Custom Audience | >75%
  31. 31. 31 SEE (Stufe 1) THINK Core Audience Lookalike 5% von Event Custom Audience | Purchase | 30 Tage Lookalike 5% von Event Custom Audience | AddtoCart | 30 Tage Lookalike 5% von Event Custom Audience | ViewContent | 30 Tage Event Custom Audience | PageViews | 30 Tage Event Custom Audience | ViewContent | 30 Tage (Stufe 2) Video Custom Audience | >75%
  32. 32. 32 SEE (Stufe 1) THINK DO Core Audience Lookalike 5% von Event Custom Audience | Purchase | 30 Tage Lookalike 5% von Event Custom Audience | AddtoCart | 30 Tage Lookalike 5% von Event Custom Audience | ViewContent | 30 Tage Event Custom Audience | PageViews | 30 Tage Event Custom Audience | ViewContent | 30 Tage Event Custom Audience | AddtoCart | 30 Tage (Stufe 2) Video Custom Audience | >75%
  33. 33. 33 SEE (Stufe 1) THINK DO CARE Core Audience Lookalike 5% von Event Custom Audience | Purchase | 30 Tage Lookalike 5% von Event Custom Audience | AddtoCart | 30 Tage Lookalike 5% von Event Custom Audience | ViewContent | 30 Tage Event Custom Audience | PageViews | 30 Tage Event Custom Audience | ViewContent | 30 Tage Event Custom Audience | AddtoCart | 30 Tage (Stufe 2) Video Custom Audience | >75% Event Custom Audience | Purchase | 30 d
  34. 34. BEISPIEL AUS DER PRAXIS
  35. 35. OPTIMIERUNGEN 35
  36. 36. 36 Event Custom Audience | Add to Cart | 30 Tage Event CA | AtC | 1-7d Event CA | AtC | 8-14d Event CA | AtC | 15-30d
  37. 37. 37 OPTIMIERUNGEN Zeitr�ume der Custom Audience Splittung Geschlecht / Alter Genauigkeit Lookalike Audience Event Frequenzen / Revenue
  38. 38. CBO IST DEIN FREUND
  39. 39. LEARNINGS
  40. 40. PODCAST: W�CHENTLICH NEUE FOLGE! 40
  41. 41. THOMAS BESMER Head of Consulting, Mitglied GL Strategische Beratung, Konzeption, Seminare, Workshops, Referent 41 thomas.besmer@hutter-consult.com facebook.com/thomas.besmer linkedin.com/in/thomasbesmer instagram.com/besmo
  42. 42. HUTTER CONSULT AG Kapellstr. 6 CH 8355 Aadorf +41 52 508 70 10 info@hutter-consult.com www.hutter-consult.com 42

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