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Battle of the Giants: Facebook Ads vs.
Influencer Marketing
2 Milliarden aktive Nutzer
22,7 Millionen Follower
Kampf um Creator
Influencer
Marketing
vs
Facebook Ads
#kontrolle
#individual
#story
#authentisch
#mehrwert
#netreach
www.projecter.de/influencervertrag
#werbung
„Brands have been overpaying and underpaying influencers, because they
can’t quantify the value of that emotional connecti...
#DeleteFacebook
6.000.000
Werber
60.000.000
Unternehmen
8,2 MillionenTop-Führungskräfte haben ein LinkedIn Profil
#H2H
Ziel: 2.000.000 & 200.000
Influencer Strategie
Zielvorgabe Influencer Facebook Ads
Reichweite Interaktion
Strategie Influencer Facebook Ads
One slide take away:
Social Media Ads und
Influencer = Brandformance
Produkt und Marke a...
Steffen Jecke
Head of Content & Creative
Projecter GmbH
linkedin.com/in/steffenjecke/
steffen@projecter.de
Nice to know: w...
Battle of the Giants: Facebook Ads vs. Influencer #AFBMC
Battle of the Giants: Facebook Ads vs. Influencer #AFBMC
Battle of the Giants: Facebook Ads vs. Influencer #AFBMC
Battle of the Giants: Facebook Ads vs. Influencer #AFBMC
Battle of the Giants: Facebook Ads vs. Influencer #AFBMC
Battle of the Giants: Facebook Ads vs. Influencer #AFBMC
Battle of the Giants: Facebook Ads vs. Influencer #AFBMC
Battle of the Giants: Facebook Ads vs. Influencer #AFBMC
Battle of the Giants: Facebook Ads vs. Influencer #AFBMC
Battle of the Giants: Facebook Ads vs. Influencer #AFBMC
Battle of the Giants: Facebook Ads vs. Influencer #AFBMC
Battle of the Giants: Facebook Ads vs. Influencer #AFBMC
Battle of the Giants: Facebook Ads vs. Influencer #AFBMC
Battle of the Giants: Facebook Ads vs. Influencer #AFBMC
Battle of the Giants: Facebook Ads vs. Influencer #AFBMC
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Battle of the Giants: Facebook Ads vs. Influencer #AFBMC

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Vortrag von Susann Ermes & Steffen Jecke auf der AllFacebook Marketing Conference 2018 in Berlin.

Details:
https://conference.allfacebook.de/session/influencer-vs-ads-was-ist-besser/

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Battle of the Giants: Facebook Ads vs. Influencer #AFBMC

  1. 1. Battle of the Giants: Facebook Ads vs. Influencer Marketing
  2. 2. 2 Milliarden aktive Nutzer
  3. 3. 22,7 Millionen Follower
  4. 4. Kampf um Creator
  5. 5. Influencer Marketing vs Facebook Ads
  6. 6. #kontrolle
  7. 7. #individual
  8. 8. #story #authentisch
  9. 9. #mehrwert
  10. 10. #netreach
  11. 11. www.projecter.de/influencervertrag #werbung
  12. 12. „Brands have been overpaying and underpaying influencers, because they can’t quantify the value of that emotional connection between influencers and their audience.“ - David Zaretsky, Chief Scientist und CEO des Influencer Netzwerks „Snips“ 3 € 5 € 5 € 10 € 20 € 20 € 25 € 0 € 5 € 10 € 15 € 20 € 25 € 30 € Facebook/Instagram Ads Influencer Marketing – Facebook/Instagram Out of Home YouTube Ads Influencer Marketing - Bewegtbild TV Banner (Premium oder Videoinventar) TKP pro Werbemittel
  13. 13. #DeleteFacebook
  14. 14. 6.000.000 Werber 60.000.000 Unternehmen
  15. 15. 8,2 MillionenTop-Führungskräfte haben ein LinkedIn Profil #H2H
  16. 16. Ziel: 2.000.000 & 200.000
  17. 17. Influencer Strategie
  18. 18. Zielvorgabe Influencer Facebook Ads Reichweite Interaktion
  19. 19. Strategie Influencer Facebook Ads One slide take away: Social Media Ads und Influencer = Brandformance Produkt und Marke als Schlüssel zu Erfolg Markt-Konsolidierung und Wettbewerbsdruck Influencer als Medium, Creator und Content Piece Nachhaltige und besondere Kooperationen schließen Influencer als Kickstart für Produkte und Marken 50-70% des Erfolgs werden vom Creative bestimmt Relevant im gesamten AIDAR-Funnel Effiziente Skalierung Individualisierung, Simplifizierung, Daten
  20. 20. Steffen Jecke Head of Content & Creative Projecter GmbH linkedin.com/in/steffenjecke/ steffen@projecter.de Nice to know: we hire! Susann Ermes Senior Consultant Projecter GmbH linkedin.com/in/susannermes/ susann@projecter.de Nice to know: If you read this twice you should join us.

Vortrag von Susann Ermes & Steffen Jecke auf der AllFacebook Marketing Conference 2018 in Berlin. Details: https://conference.allfacebook.de/session/influencer-vs-ads-was-ist-besser/

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