Wandsworth Council                                                                                   VNEB Employment and  ...
What does Bid Perfect offer?   •   Bid Management Consulting   •   Critical Bid Management   •   Bid Skills Training   •  ...
A quick thought experiment   Imagine you are in front of a potential client and you    are asked this simple question:   “...
Feature based thinking   We are flexible   We have long experience   We treat you as an individual   We are renowned f...
The Common Buying Motives                            5
Examples of benefits (with some synonyms)   Saves (conserves) management time   Reduces or eliminates cost   Reduces (s...
Golden Rule Number Five         People do not buy what         it is.         They buy what it does or         will do for...
The Bid Perfect        Winning Bid Formula©             WS   VMWHY                            E                           ...
How to contact us:   •   www.bidperfect.co.uk   •   Bid Perfect on Linked In   •   Ask your One Free Question!
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Neal Basson - Vauxhall Nine Elms Battersea - 20.06.2012

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Neal Basson's presentation from the Supply Nine Elms event at Brunswick House (19th & 20th June) about the Vauxhall Nine Elms Battersea Employment & Business Working Group. Copyright Neil Basson, BID Perfect (June 2012) all rights reserved.

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Neal Basson - Vauxhall Nine Elms Battersea - 20.06.2012

  1. 1. Wandsworth Council VNEB Employment and  Business Working Group  Bid Support Services Introductory Session Part One UK APMP Awards Community Award  ‐ Winners Customer Excellence  ‐ Runners‐Up Supporters of the Rainbow Trust©2006 – 2012 Bid Perfect - Original Training Content – Bid Perfect is a member of the Group Perfect group of companies
  2. 2. What does Bid Perfect offer? • Bid Management Consulting • Critical Bid Management • Bid Skills Training • Bid Authoring • Bid Reviews • Editing & Proofreading • Bid Personnel Recruiting
  3. 3. A quick thought experiment Imagine you are in front of a potential client and you  are asked this simple question: “What phrase most succinctly sums up why I should buy  from you?” Let me hear some answers…
  4. 4. Feature based thinking We are flexible We have long experience We treat you as an individual We are renowned for quality We will be here for you 24/7 We have very attentive customer  services Our range is the widest Personal service Many locations Knowledge Highly trained 4
  5. 5. The Common Buying Motives 5
  6. 6. Examples of benefits (with some synonyms) Saves (conserves) management time Reduces or eliminates cost Reduces (shrinks or diminishes) risk Improves (boosts) staff morale Increases (grows) turnover Improves (delivers higher) margins Increases (drives up) productivity Reduces (eliminates) waste Enhances (promotes, improves) image Reduces environmental impact Decreases (significantly lowers) staff turnover Improves (delivers higher) quality levels Increases (elevates) skills levels 6
  7. 7. Golden Rule Number Five People do not buy what it is. They buy what it does or will do for them. They buy: Real Benefits! Based on the Common Buying Motives... 7
  8. 8. The Bid Perfect Winning Bid Formula© WS   VMWHY   E    2
  9. 9. How to contact us: • www.bidperfect.co.uk • Bid Perfect on Linked In • Ask your One Free Question!

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