Neal Basson's presentation from the Supply Nine Elms event at Brunswick House (19th & 20th June) about the Vauxhall Nine Elms Battersea Employment & Business Working Group. Copyright Neil Basson, BID Perfect (June 2012) all rights reserved.

1. Wandsworth Council
VNEB Employment and
Business Working Group
Bid Support Services
Introductory Session
Part One
UK APMP Awards
Community Award ‐ Winners
Customer Excellence ‐ Runners‐Up Supporters of the Rainbow Trust
©2006 – 2012 Bid Perfect - Original Training Content – Bid Perfect is a member of the Group Perfect group of companies

2. What does Bid Perfect offer?
• Bid Management Consulting
• Critical Bid Management
• Bid Skills Training
• Bid Authoring
• Bid Reviews
• Editing & Proofreading
• Bid Personnel Recruiting

3. A quick thought experiment
Imagine you are in front of a potential client and you
are asked this simple question:
“What phrase most succinctly sums up why I should buy
from you?”
Let me hear some answers…

4. Feature based thinking
 We are flexible
 We have long experience
 We treat you as an individual
 We are renowned for quality
 We will be here for you 24/7
 We have very attentive customer
services
 Our range is the widest
 Personal service
 Many locations
 Knowledge
 Highly trained
4

5. The Common Buying Motives
5

6. Examples of benefits (with some
synonyms)
 Saves (conserves) management time
 Reduces or eliminates cost
 Reduces (shrinks or diminishes) risk
 Improves (boosts) staff morale
 Increases (grows) turnover
 Improves (delivers higher) margins
 Increases (drives up) productivity
 Reduces (eliminates) waste
 Enhances (promotes, improves) image
 Reduces environmental impact
 Decreases (significantly lowers) staff turnover
 Improves (delivers higher) quality levels
 Increases (elevates) skills levels
6

7. Golden Rule Number Five
People do not buy what
it is.
They buy what it does or
will do for them.
They buy:
Real Benefits!
Based on the
Common Buying Motives...
7

8. The Bid Perfect
Winning Bid Formula©
WS VM
WHY E
2

9. How to contact us:
• www.bidperfect.co.uk
• Bid Perfect on Linked In
• Ask your One Free Question!