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How to buy a domain


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How to buy a domain

  1. 1. How to buy a domain. <ul><li>Krutal Desai </li></ul>
  2. 2. You never get a second chance to make a first impression.
  3. 3. There’s no traffic like direct traffic.
  4. 4. 5 Step Process <ul><li>Brainstorm </li></ul><ul><li>Research </li></ul><ul><li>Approach </li></ul><ul><li>Negotiate </li></ul><ul><li>Acquire + Test </li></ul>
  5. 5. Brainstorm: Best Practices <ul><li>Buy a domain that ends in .com </li></ul><ul><li>Buy a domain that’s easy to remember </li></ul><ul><li>Age matters (first registered) </li></ul><ul><li>Think about trust & relevance to your business. </li></ul>
  6. 6. What is this site about?
  7. 7. Crossfit Training progress tracker
  8. 8. Brainstorm: Keywords <ul><li>Keywords will help identify the purpose of your site. </li></ul><ul><li>Keywords will also help boost rankings of searches for those words. </li></ul><ul><li>Hard to find a domain with just keywords so you do a hybrid: </li></ul>
  9. 9. Brainstorm: Hyphens - <ul><li>Use these only when keywords become questionable. </li></ul>
  10. 10. Research <ul><li>Check existing domain marketplaces: Sedo,, Sitepoint, Namepros, Digitalpoint </li></ul><ul><li>Learn whether your target audience will understand your domain/business. </li></ul><ul><li>Weigh pros and cons of each domain you are considering. (benefits vs. cost & time) </li></ul><ul><li>Check history of the domain name. </li></ul>
  11. 11. Approach <ul><li>Domains are only as valuable as what someone is willing to pay for them. There is no set price. </li></ul><ul><li>Squatters are only looking to maximize profit, they buy to sell. </li></ul>
  12. 12. Approach <ul><li>Play your cards right. </li></ul><ul><li>Understand the deal. </li></ul><ul><li>Try some deals. </li></ul><ul><li>Ask for permission. </li></ul>
  13. 13. Approach: Don’t give up. <ul><li>Find the owner by any means possible. </li></ul><ul><ul><ul><li>Chances are if you can find him, nobody else has tried an offer. </li></ul></ul></ul><ul><li>Private registration e-mails go through. </li></ul><ul><li>Be as personal as possible. </li></ul>
  14. 14. Negotiate <ul><li>If you like a domain and it passes your research phase: Make a REASONABLE offer. </li></ul><ul><li>Low ball offers tend to result in a squatter ignoring any further e-mails you may send. You only want to send one, make it good. </li></ul>
  15. 15. Negotiate: Options <ul><li>Prices vary, think before you act. </li></ul><ul><li>Cash is King. </li></ul><ul><li>Trades for other similar names + cash </li></ul><ul><li>Equity in your business + cash </li></ul>
  16. 16. Acquisition <ul><li>Make sure domains over $1,000 are paid via escrow services. </li></ul><ul><li>PayPal does not protect against “in-tangible goods” </li></ul><ul><li>Read and understand transfer policies. </li></ul>
  17. 17. Testing <ul><li> / </li></ul><ul><li>Send traffic (1,000 - 5,000 visits) to multiple domains and test the direct traffic to each over the next 7 days. </li></ul>
  18. 18. Other Tips <ul><li>SnapNames works </li></ul><ul><li> </li></ul><ul><li>Backlinks / PR </li></ul><ul><li>Avoid trademarked names / brand names. </li></ul>