4_GeckoGo Demo
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GeckoGo brings social travel content from sites like Facebook onto existing travel sites to help people feel more confident about their travel decisions and more ready to book. Check us out at: http://www.geckogo.com
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4_GeckoGo Demo
- 1. Travel planning made friendly. +660,000 registered users and counting… generating over 250,000 contributions shared so far…
- 2. What makes travel awesome?
- 3. What makes travel awesome?
- 4. What makes travel awesome?
- 5. What makes travel awesome?
- 7. 70% of travelers are dissatisfied with travel websites
- 9. 70% of travelers are dissatisfied with travel websites
- 10. People are leaving the web and going back to brick & mortar travel agentsToo much Info Clutter Redundancy Travelers are totally overwhelmed
- 12. Create simple travel snapshots
- 13. Distribute to travel sites to improve booking conversionsSocial App Data + Content Social Networks Travel on Open Web GeckoGoTravel widgets
- 15. 5-8% are contributing tips and reviews, blogs, photos
- 19. 5% of users interact with deals, booking
- 21. Clear Business Model Travel on Open Web Revenue share CPM based content licensing SE-content: $4-5ecpm -> $50ecpm Lead generation:$0.09 - $0.75 per click Booking: 2-7% commission
- 22. How we’re different Travel Aggregation Social
- 23. + we’re doing pretty good so far Source: Google Analytics
- 28. @ traffic of 5 Million MU(The only clear success so far)
- 29. Our Partners
- 30. Growth Strategy Social Networks Social viral loops Facebook Connect brings users back Distribution agreements Self-serve widgets Travel on Open Web
- 31. Travel is the largestonline e-commerce category $95 B Travel recommendations $26.6 B In 2008, it dwarfed the next largest category by 3x PhoCusWright, 2009 Forrester Research, 2008
Editor's Notes
- So I’m withGeckoGo – We pull together social travel content on social networks like Facebook and bring this to travel booking sites to help them drive better booking conversions.We’ve got over 650,000 members that have collectively contributed over 250,000 unique pieces of user-generated content.
- So I want you to think about what travel is really about. Is it getting to ride in an airplane? Sleeping in a nice hotel? Renting a nice car? Or is it for the experiences you’re gonna get over there?
- So I want you to think about what travel is really about. Is it getting to ride in an airplane? Sleeping in a nice hotel? Renting a nice car? Or is it for the experiences you’re gonna get over there?
- So I want you to think about what travel is really about. Is it getting to ride in an airplane? Sleeping in a nice hotel? Renting a nice car? Or is it for the experiences you’re gonna get over there?
- So I want you to think about what travel is really about. Is it getting to ride in an airplane? Sleeping in a nice hotel? Renting a nice car? Or is it for the experiences you’re gonna get over there?
- We spend the vast majority of time doing things other than flying in a plane or sleeping in a hotel – yet that’s what the vast majority of sites out there focus on
- We spend the vast majority of time doing things other than flying in a plane or sleeping in a hotel – yet that’s what the vast majority of sites out there focus on
- 2/3rds of travelers are not happy with their online travel experience. The reason for this is that travel is both really complex AND subjective – and when you combine that with the immense amounts of travel content on the web, that adds up to way to much choice for travelers. Meanwhile, the vast majority of travel sites are still stick in Web 1.0. Not surprisingly, it takes the average American 18 hours to plan a simple 1-week trip
- What drives this pictureInformation architecture
- What drives this pictureInformation architecture
- What drives this pictureInformation architecture
- What drives this pictureInformation architecture
- So why should you care about any of this? First off, travel is the largest category on the web, dwarfing the runner-up by a factor of 3
- Fifth – online travel monetizes very well – so we’re not going to be inventing anything new – we’re going to be the doing the stuff that current travel sites are doing – stuff that’s already been proven to work.
- Second, we may not be the only travel information aggregator out there, but we are the only ones doing it through social. All the other travel aggregators out there are scraping data from other sites, using a variety of techniques to escape Google’s duplicate content detection. That’s not how we’re playing it. We’re powered by social.Now let me show you how that’s working out – we’re doing better than these guys with only a tiny fraction of the funding they’ve gotten.Third, people say travel is crowded – well I can tell you what’s even more crowded. Perfume & Skincare. Well we’ve built 3 #1 product lines in these areas, and we know how to rise above the noise.
- And finally, we’re raising 500K to 1MMVCs & Angels with serious connections in travel are a plus for us.
- And finally, we’re raising 500K to 1MMVCs & Angels with serious connections in travel are a plus for us.
- So I’m withGeckoGo – We pull together social travel content on social networks like Facebook and bring this to travel booking sites to help them drive better booking conversions.We’ve got over 650,000 members that have collectively contributed over 250,000 unique pieces of user-generated content.
- Third, we’re in great shape to grow through viral loops on social networks – and the more our widgets connect with Facebook, the more they’ll be able