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Flagler Street Transit Mall

  1. 1. Flagler Street Transit Mall Project Proposal Downtown Miami, Florida
  2. 2. History <ul><li>One of the oldest and most historical streets in Miami </li></ul><ul><li>Many early Art Deco Buildings </li></ul><ul><li>Area began to decline in the 1960’s </li></ul><ul><li>Today the area around Flagler is experiencing a renaissance </li></ul>
  3. 4. Flagler Street Legend
  4. 5. Legend Proposed Flagler Street Transit Mall
  5. 6. Overview <ul><li>133 Retail Spaces </li></ul><ul><li>28 Vacant Retail Spaces </li></ul><ul><li>82% Occupancy Rate </li></ul><ul><li>Average of 10,100 pedestrians visit Flagler Street daily </li></ul>
  6. 7. Overview Planning Issues to be addressed <ul><li>Business vacancies </li></ul><ul><li>Declining property conditions </li></ul><ul><li>Changes in business types that may or may not be desirable </li></ul><ul><li>Signage, aesthetic, landscaping and architecture issues. </li></ul><ul><li>Crime and safety </li></ul>
  7. 8. Overview Specific Items to be addressed <ul><li>Key opportunity sites and concepts </li></ul><ul><li>Streetscape (Street, sidewalks, lighting, private space) </li></ul><ul><li>Urban design components (architecture, signage, landscaping) </li></ul><ul><li>Implementation </li></ul>
  8. 9. Vision The Flagler Street Transit Mall <ul><li>Create a more pedestrian-friendly retail destination on Flagler Street </li></ul><ul><li>Increase sidewalks to 22 feet </li></ul><ul><li>Reduce lanes to 10 feet for specially designed buses </li></ul><ul><li>Remove 120 parking spaces </li></ul>
  9. 10. Existing Conditions Source ERA: US Census
  10. 11. Existing Conditions Source: Miami Downtown Development Authority Key Downtown Economic Facts 194,000 Daytime Employment Population: 67% College Educated: 62,000 Average Household Income($): 1,500 Hotel Rooms-Under Construction: 5,135 Hotel Rooms-Existing: 1.9M Office Space- Under Construction (Sq/F): 16.3M Office Space- Existing (Sq/F): 8,070 Residential Units-Under Construction: 21,000 Residential Units-Existing: 40,000 Population (Projected, 2010): 20,141 Population (US Census, 2000):
  11. 12. Existing Conditions Tourism and Hospitality <ul><li>Average length of stay is 3.18 nights with 2 persons per room </li></ul><ul><li>Older guest than national average </li></ul><ul><li>50% were above 46 years of age </li></ul><ul><li>More affluent than national average </li></ul><ul><li>51% had incomes above $75,000 </li></ul><ul><li>50% professionals or executives </li></ul>Source: Miami DDA 190,013 139,624 Revenue ($000) 136.72 106.04 Avg. Daily Rate ($) 68.9 70.9 Occupancy (%) 1,389,750 1,316,730 Room Nights Sold 2,015,600 1,856,772 Room Nights Available 20 17 Hotel Properties 2005 2000  
  12. 13. Existing Conditions Crime Source: City of Miami Police Department, Office of Information Technology, FIU Metropolitan Center -33.3 8 12 Arson 94.0 598 308 Motor Vehicle -38.0 1,956 3,152 Larceny-Theft -25.0 398 531 Burglary 2.5 626 611 Assault -67.6 93 287 Robbery -20.0 24 30 Sex Offense -33.3 2 3 Criminal Homicide % Change 2005 2000  
  13. 14. Existing Conditions- Business Trends Source: Miami DDA 4,616 209,901 TOTAL 1 4 20. Mining 4 21 19. Forestry, Fishing, Hunting and Agriculture 79 619 18. Manufacturing 4 162 17. Utilities 279 2,197 16. Real Estate & Rental Leasing 445 2,276 15. Wholesale Trade 32 964 14. Management of Companies & Enterprises 120 1,920 13. Construction 73 1,280 12. Arts, Entertainment & Recreation 279 3,613 11. Other Services (Except Public Administration) 278 8,059 10. Accommodation and Food Services 241 4,955 9. Administrative and Support Services 1,328 14,478 8. Professional, Scientific & Technical Services 135 5,231 7. Information 429 12,166 6. Finance & Insurance 93 7,172 5. Transportation and Warehousing 559 13,728 4. Retail Trade 185 26,933 3. Health Care & Social Assistance 19 40,163 2. Public Administration 33 63,960 1. Educational Services Total Firms Total Employees  
  14. 15. SWOT Analysis <ul><li>Strengths </li></ul><ul><li>Weakness </li></ul><ul><li>Opportunities </li></ul><ul><li>Threats </li></ul>
  15. 16. Strengths <ul><li>Historic Buildings </li></ul><ul><li>Existing Retail </li></ul><ul><li>Public Transportation </li></ul><ul><li>Weather </li></ul><ul><li>Flagler Street Assets </li></ul>
  16. 17. Strengths Flagler Street Assets <ul><li>Adrienne Arsht Center for the Performing Arts </li></ul><ul><li>American Airlines Arena </li></ul><ul><li>Bayfront Park </li></ul><ul><li>Bicentennial Park </li></ul><ul><li>Federal Courthouse </li></ul><ul><li>Galeria International Mall </li></ul><ul><li>Government Center </li></ul><ul><li>Historical Museum of Southern Florida </li></ul><ul><li>Jewelry District </li></ul><ul><li>La Epoca department store </li></ul><ul><li>Miami River </li></ul><ul><li>Miami Art Museum </li></ul><ul><li>Miami Dade Community College </li></ul><ul><li>Miami Main Library </li></ul>
  17. 18. Weaknesses <ul><li>Crime </li></ul><ul><li>Homelessness </li></ul><ul><li>Facades and Landscaping </li></ul><ul><li>Parking </li></ul><ul><li>Lack of Shade </li></ul>
  18. 19. Opportunities <ul><li>New Residential and Office Space under Construction </li></ul><ul><li>Increase in Fuel Prices and Drive Times </li></ul><ul><li>Flagler Street Transit Mall Retailer’s Association </li></ul>
  19. 20. Threats <ul><li>Existing Malls </li></ul><ul><li>Crime and Homelessness </li></ul><ul><li>Retail and Residential Delivery and Pick-up </li></ul>
  20. 21. Public Input: Dinning in Downtown Miami <ul><li>Most indicated a preference for dinning in Coral Gables (27%) </li></ul><ul><li>Exactly half dine in Downtown Miami (50%) </li></ul><ul><li>Of those who chose not to dine in Downtown Miami the most frequently cited reason was parking (24%) </li></ul><ul><li>Of those who dine Downtown Miami mostly do so 1-2 times per week (51%) </li></ul><ul><li>The meal most frequently purchased by those who dine in Downtown Miami is lunch (84%) </li></ul><ul><li>Most spend and average of $11-$15 on that meal (40%) </li></ul>Source: Miami Downtown Development Authority
  21. 22. Public Input: Shopping in Downtown Miami Source: Miami DDA
  22. 23. Plan Recommendations <ul><li>Economic Restructuring </li></ul><ul><li>Streetscape </li></ul><ul><li>Transportation </li></ul><ul><li>Creating Amenities </li></ul><ul><li>Crime Prevention </li></ul>
  23. 24. Plan Recommendations: The 4 Pillars for Economic Restructuring <ul><li>Encourage neighborhood scale retail, services, and office uses. </li></ul><ul><li>Focus on specialty retail. </li></ul><ul><li>Capture larger share of regional shoppers. </li></ul><ul><li>Enhance services to local residents. </li></ul>
  24. 25. Plan Recommendations: Streetscape <ul><li>Greening </li></ul><ul><li>Benches </li></ul><ul><li>Trash Can and Recycle Bins </li></ul><ul><li>Bicycle Racks </li></ul><ul><li>Lighting </li></ul><ul><li>Façade Improvement </li></ul>
  25. 26. Plan Recommendations: Transportation <ul><li>Traffic Management </li></ul><ul><li>Pedestrian Crossings </li></ul><ul><li>Bus Stops </li></ul>
  26. 27. Plan Recommendations: Creating Amenities <ul><li>Flagler Street needs to create a sense of place, identity, history and pride. Create a unique retail destination. </li></ul>
  27. 28. Plan Recommendations: Crime Prevention <ul><li>Look for opportunities for amenities such as outdoor seating that will provide visual surveillance more “people on the street”. </li></ul><ul><li>More police on bicycles to enhance pedestrian environment. </li></ul><ul><li>Initiate a neighborhood watch program </li></ul>
  28. 29. Implementation Neighborhood Services-code enforcement Aggressive code enforcement Police, design center Crime prevention through environmental design Community with cooperation with the police Community Patrol Crime Prevention Crime Prevention DDA Shutter Removal & Facade Improvement Grant Program Facades Facades Miami Dade Transit Better bus stops Public Works Department, Community Continues adequate sidewalks Park and Recreation, Public Works Department Install Trees FPL, Public Works Department New lighting Public ROW (extended sidewalks) Public ROW (extended sidewalks) Public Works Department, FDOT, Miami Parking Authority Extending sidewalks, eliminating parking, narrowing bus lanes Public Works Department, FDOT New walk lights with countdown mechanism Public Works Department, FDOT Facilitate safer crosswalks The Street The Street Code enforcement, Police Division Enhance code and safety enforcement activities DDA Tenant Improvement Grant Regulatory, Programmatic Regulatory, Programmatic Community Establish Area Commission Community Establish merchants business association Marketing, Community Organization Marketing, Community Organization WHO SHOULD ADDRESS THEM ISSUES TO ADDRESS
  29. 30. Impact <ul><li>Economical </li></ul><ul><li>Physical </li></ul><ul><li>Social </li></ul><ul><li>Environmental </li></ul>
  30. 31. Questions?