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2011 ATTA Presentation INDABA

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2011 ATTA Presentation INDABA

  1. 1.
  2. 2. Grootbos PrivateNature Reserve<br />Members of theAdventure Travel Trade Association<br />
  3. 3. Members<br />Total 723 Corporate members<br />Tour Operators 496(193 are buyers)<br />Tourism Boards 60<br />Industry Partners 139<br />Association Partners 28<br />
  4. 4. Destinations Buyers (Sellers)<br /> South America 104 (31)<br />Africa 95 (41)<br /> Asia 90 (27) <br /> Europe 86 (38)<br /> North America 84 (7)<br /> Arctic/Antarctic41<br /> Middle East 31 (10)<br /> South Pacific 37 (5)<br />
  5. 5. Location of Members<br />North America 55%<br />Europe 19%<br />South America 11%<br />Asia 8%<br />Africa 5%<br />Oceania 2%<br />
  6. 6. Jenman Safaris<br />Ithala Game Reserve<br />ATTA Research Initiatives<br />
  7. 7. Adventure Tourism represents an $89 billion market<br />
  8. 8. Durmitor, MontinegroPhoto Courtesy: MNTO<br />
  9. 9. Operator Revenue in 2010 vs 2009<br />Tour Operators<br />
  10. 10. Tour Operators<br />
  11. 11. Tour Operators<br />
  12. 12. Tour Operators<br />
  13. 13. Does your tourism organization recognize Adventure Tourism as a stand-alone segment of the overall leisure travel market? <br /> YES - 84.5%<br /> NO - 15.5%<br />Tourism Boards<br />
  14. 14. Chiapas Photos Courtesy Dennis Coello / Austin-Lehman Adventures<br />
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  18. 18. Chiapas Photos Courtesy Dennis Coello / Austin-Lehman Adventures<br />

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