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  1. 1. Presentation Of Kotler’s Suggestion Of Starting a New Business in Market .
  2. 2. Prepared by: ’Group C’ <ul><li>Muhammad Fazeel Ayaz. Roll No: AM552472 </li></ul><ul><li>Muhammad Nabeel Ayaz. Roll No: AM552468 </li></ul><ul><li>Adnan Ali. Roll No: AM552475 </li></ul>
  3. 4. Introduction of Philip Kotler <ul><li>Name: Philip Kotler </li></ul><ul><li>Born: May 27, 1931 (age 80) </li></ul><ul><li>Chicago, Illinois </li></ul><ul><li>Nationality : American </li></ul><ul><li>Occupation: Marketing Consultant, Professor at Harvard University. </li></ul><ul><li>Master's degree : University of Chicago </li></ul><ul><li>PHD : Massachusetts Institute of Technology </li></ul>
  4. 5. Topic: Explain Kotler’s suggestions of introducing new products in market with example. <ul><li>According to kotler’s suggestion: </li></ul><ul><li>We analyze long-term opportunity of Electronic Appliances in market and we got that this type of business more profitable than others. </li></ul><ul><li>Research & Select target market: we do research and select Sialkot city as a target market. </li></ul>
  5. 6. <ul><li>Traditional Approach to introduce new product in market </li></ul>
  6. 7. <ul><li>Identify & Evaluate Segments: </li></ul>Electronic Appliances Television Air conditioner Refrigerator Picture tube LCD T.V Plasma T.V 3D T.V Floor standing Wall mounted Window AC Portable AC Single Door Double Door Laboratory
  7. 8. <ul><li>Target Market: </li></ul><ul><li>We select Sialkot city as a target market. </li></ul><ul><li>We select Allama Iqbal Chowk and open our main branch because it is the busiest market point of sialkot. </li></ul><ul><li>We also open our 2 nd branch in main Cantt because it is the richest market point of the city. </li></ul>
  8. 9. <ul><li>Product overview </li></ul><ul><li>Televisions: </li></ul>
  9. 10. <ul><li>Define & Identify Positioning </li></ul><ul><li> Televisions: </li></ul><ul><li>(a) Picture tube T.V </li></ul><ul><li>Small 14” </li></ul><ul><li>Medium 17” </li></ul><ul><li>Large 21” </li></ul>
  10. 11. <ul><li>(b) Liquid Crystal Display (LCD TV] </li></ul><ul><li>Medium 46” </li></ul><ul><li>Large 55” </li></ul>
  11. 12. <ul><li>(c) Plasma TV </li></ul><ul><li>Small 50” </li></ul><ul><li>Medium 58” </li></ul><ul><li>Large 63” </li></ul>
  12. 13. <ul><li>(d) 3 Dimension TV </li></ul><ul><li>Medium 46” </li></ul><ul><li>Large 55” </li></ul>
  13. 14. <ul><li>Air-conditioner </li></ul><ul><li>Floor Standing split Air-conditioner </li></ul>
  14. 15. <ul><li>Wall-mounted Spilt Air-conditioner </li></ul>
  15. 16. <ul><li>Window Air-conditioner </li></ul>
  16. 17. <ul><li>Portable (moveable) Air-condition </li></ul>
  17. 18. <ul><li>Refrigerator </li></ul><ul><li>Single Door </li></ul><ul><li>Sizes available </li></ul><ul><li>8cubic feet to 22cubic feet </li></ul>
  18. 19. <ul><li>Double Door Refrigerator </li></ul><ul><li>17cc to 22cc </li></ul>
  19. 20. <ul><li>Laboratory Refrigerator </li></ul><ul><li>Single door </li></ul>