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America Saves 2012 in NM


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An introduction to the America Saves program

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America Saves 2012 in NM

  1. 1. America Saves® in NM:America Saves Week 2012 Fahzy Abdul-Rahman Centra Training September 15, 2011
  2. 2. Outline1. Introduction2. America Saves® Week3. NM Saves Effort4. Inputs & Discussion
  3. 3. NewEconomicNormal?
  4. 4. 1. IntroductionAmerica Saves is a national campaign that helpsindividuals save money and take positive financialaction.• Main goals: Help individuals of all income levels – save money and – build wealth, not debt• Launched 2001 in Cleveland• A Non-profit Consumer Federation of America (CFA) program. – CFA is comprised of over 270 consumer education, advocacy, and cooperative organizations
  5. 5. 2. America Saves® Week• Vs. America Saves® – Week- vs. Year-round activities• America Saves® Week – Activities: State capital proclamation, public serve announcement, media coverage, e-mail blasts, brochures, Chamber of Commerce Saves celebration, piggy bank decoration, coupon workshop, financial fair, university/company president speech, “plastic” surgery
  6. 6. The Idea• Individuals can join as a “Saver” with their – local campaign or at the America Saves website or – Paper-and-pencil enrolment.• Once signed up, they receive regular support, encouragement and advice from the campaign – American Saver newsletter, – the monthly e-Wealth Coach series, and – access to saving tips and advice
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  8. 8. Savers Form
  9. 9. The Idea: Action-Based• Open a saving account – or other wealth building product• Save automatically – Pay Yourself First (PYF)• Set aside money for an emergency fund – E.g. a car repair or trip to the emergency room – If none, Predatory Lending • Payday Lending: 390%
  10. 10. General Approach• Community-wide, for example, through local news coverage, radio ads, and transit posters;• Institutionally, for example, through employers, schools, churches, community groups, and financial institutions; and• Personally through relatives, friends, neighbors, and co-workers.
  11. 11. Common Strategy• Through appropriate messaging, outreach, opportunities, and support• Signing up individuals as members of the campaign• Participating in America Saves Week (ASW) on an annual basis• Working with financial institutions• Becoming the recognized expert on savings
  12. 12. What America Saves® Provide:• Printing of the basic brochure and possibly a poster.• The quarterly American Saver newsletter to all your Savers. – Mailing this if you so desire.• Evaluation: Maintenance of your data-base of Savers.• Your own web-site.• Opportunity to participate in the National Forum to Promote Lower-Income Household Savings• Advice
  13. 13. Example of Free Support ProvideBROCHURE
  14. 14. New Jersey Saves
  15. 15. New Jersey Saves
  16. 16. New Jersey Saves
  17. 17. 3. NM Saves Effort• Build from the existing networks: – With banks, CU, schools, churches, companies• Invite them to join on collaboration efforts – E-mail and article template provided• We’ll work from there – Media exposure: TV, radio, newspaper – Social Media Marketing
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  19. 19. In the Chat Box …• Please jolt down in the chat box: –Existing parties in your state/county networks who are very likely to get involved in NM Saves®• Please be specific• E.g. First light CU, Clayton HS, Lovington Worker’s Union
  20. 20. 4. Questions, Inputs, & Discussion
  21. 21. America Saves® in NM:America Saves Week 2012 Fahzy Abdul-Rahman Centra Training September 15, 2011