Using Social Media To Tell Your Community Story


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Social Media Presentation for non-profit or volunteer organizers

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  • What is Social Media?The best way to define social media is to break it down. Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication.The best part? It’s FREE!In Web 2.0 terms, this would be a website that doesn't just give you information, but interacts with you while giving you that information. This interaction can be as simple as asking for your comments or letting you vote on an article, or it can be as complex as Flixster recommending movies to you based on the ratings of other people with similar interests.Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter.Social media, on the other hand, is a two-way street that gives you the ability to communicate too.
  • Get staff to send pics to whoever posts to FacebookEngage w/ visitors and allow them to engage with one another
  • Every tweet is an opportunity for an @ mention, a link and a hashtag
  • Have to request an invite or get friends to invite you
  • Sree
  • Showexperiencefayettevillleyoutube channel
  • 3 Main Impact AreasNegative impacts from tourism occur when the level of visitor use is greater than the environment's ability to cope with this use within the acceptable limits of change. Uncontrolled conventional tourism poses potential threats to many natural areas around the world. Depletion of Natural ResourcesTourism development can put pressure on natural resources when it increases consumption in areas where resources are already scarce.Water resourcesLocal resourcesLand degradation PollutionTourism can cause the same forms of pollution as any other industry: air emissions, noise, solid waste and littering, releases of sewage, oil and chemicals, even architectural/visual pollution.Air pollution and noiseSolid waste and litteringSewage Physical ImpactsThe threats to and pressures on these ecosystems are often severe because such places are very attractive to both tourists and developers. Physical impacts of tourism development Construction activities and infrastructure developmentDeforestation and intensified or unsustainable use of landMarina developmentPhysical impacts from tourist activitiesTrampling Tourists using the same trail over and over again trample the vegetation and soil, eventually causing damage that can lead to loss of biodiversity and other impacts. Such damage can be even more extensive when visitors frequently stray off established trails.Anchoring and other marine activities in marine areas (around coastal waters, reefs, beach and shoreline, offshore waters, uplands and lagoons) many tourist activities occur in or around fragile ecosystems. Anchoring, snorkeling, sport fishing and scuba diving, yachting, and cruising are some of the activities that can cause direct degradation of marine ecosystems such as coral reefs, and subsequent impacts on coastal protection and fisheries.There are 109 countries with coral reefs. In 90 of them reefs are being damaged by cruise ship anchors and sewage, by tourists breaking off chunks of coral, and by commercial harvesting for sale to tourists.
  • ‘Show some LOVE, keep off the baby grass’ – Crystal Bridges
  • Using Social Media To Tell Your Community Story

    1. 1. Using Social Media to Tell Your Community Story Jessica Leonard, Communications Manager Fayetteville Visitors Bureau
    2. 2. What is social media?
    3. 3. Facebook3 to 5 times per week (not a hard rule)Post visual contentEncourage fans to share stories, photos & eventsPeople respond to other people’s participationAdd events to Timeline to resurface content
    4. 4. TwitterSeveral times a day140 charactersProvide, manage, = easy way to create apersonalized twitter pageBecome the trusted guide
    5. 5. Twitter
    6. 6. InstagramInstagram is a free photo-sharing program and socialnetwork that was launched in October 2010. Theservice enables users to take a photo, apply adigital filter to it, and then share it with otherInstagram users they are connected to on the socialnetwork as well as on a variety of socialnetworking services. Instagram currently has 100million registered users
    7. 7. The best camerayou have is theone you havewith you.
    8. 8. PinterestOnline content curation boardsDigital bulletin boards‘What people are saying’Make boards for: gardening tips, favorite flowers,local nurseries etc.
    9. 9. Pinterest Contest How to Enter the Contest: First, follow us on Pinterest. Then, create a pinterest board named “Experience Fayetteville Pin It to Win It” and pin at least five Fayetteville pins that represent your ‘Fayetteville experience.’ Examples include favorite shops, restaurants, attractions or events. Show us what you love about Fayetteville, Arkansas! Once you’ve created the ultimate “Experience Fayetteville Pin It to Win It”” board, share it with us by filling out the form below.
    10. 10. You have to practice and buildyour network when you don’t need it so you’ll have it when you do
    11. 11. Take screen shotsof visitor responsesto showpeople/media ifthey ask
    12. 12. The dirty secret of social media: “Almost everyone will miss almost everything you do on social media” -Sree Sreenivasan
    13. 13. Social Media Success Formula Helpful Useful Informative Relevant Practical Actionable Timely Generous Credible Brief Entertaining Fun Occasionally Funny
    14. 14. VideoMicrosites w/video are 53 times more likely to get onfront page of google searchYouTube Channels “Shoot once, play anywhere”90 seconds or less
    15. 15. Media RelationsMake it as easy for the journalist as possible, havepeople available to interviewFocus on building relationships with the media!!Magazines work up to a year out
    16. 16. Geotourism“Preserve the planet & the places we love the most”
    17. 17. Geotourism is defined as tourism thatsustains or enhances the geographicalcharacter of a place—its environment,culture, aesthetics, heritage, and the well-being of its residents.
    18. 18. Geotourism incorporates the concept of sustainabletourism—that destinations should remain unspoiledfor future generations—while allowing for ways toprotect a places character.Geotourism also takes a principle from its ecotourismcousin,—that tourism revenue should promoteconservation—and extends it to culture and historyas well, that is, all distinctive assets of a place
    19. 19. Geotourism70% of the world will be living in cities in the next 20yearsThe #1 enemy of what we want to see is what wewant to seeSell true culture, not ‘faux culture’ - - tell your story
    20. 20. Key TakeawaysThird party advocates= making sure you have‘evangelists’ talking good things about your cityLeverage valuable community relationshipsMobile optimization is much more important thanhaving an ‘app’Pick one (or two or three) things and do them well
    21. 21. Follow FayettevilleARPinterest:
    22. 22. Questions?Email me: jedwards@experiencefayetteville.comTweet me: @jessmakesthings