http://www.marketinggrin.com This slideshow is advice on choosing keywords for a search engine optimisation campaign

2. Keywords are fundamental
Search terms are the basics to every SEO strategies and as a result it is very
important that you select the right keywords. The main factors to take into
account are search volumes and competiveness. A good search engine
optimization campaign will focus on key phrases that are attainable and deliver a
good amount of traffic.
Should you focus on a search term that's way too competitive, you are probably
not going to attain first page search rankings and consequently won't get much
search traffic. In a similar fashion, for those who pick keyword phrases that are
uncompetitive with little search traffic, you'll be at the top of the search engines
for a keyword phrase which is never searched for. How do you go about getting
the correct balance?
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3. Check search volumes
Before choosing key phrases, take a look at their search volume. You are able to
do this by utilizing tools such as Google's Keyword Tool.
Google’s Keyword Tool is designed for Google AdWords and therefore to get the
best out of it; you'll need to alter some of the settings. Make sure your specific
country is selected and pick exact match keyword phrases. You can then enter
keyword ideas, or should you prefer type in your sites URL and press search. A big
list of keyword suggestions will be generated which you are able to download to
csv. When you have downloaded the table, go through the table and get rid of all
irrelevant key phrases.
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4. Keyword competitiveness
So now you have a list of targeted keywords relating to your internet site with
search volumes. You just need the competition for keywords so it is possible to
make a choice on which search phrases to target. The column detailing
competitiveness that is included with Google’s keyword tool will provide you with
an idea but this is made for AdWords rather than search engine optimization and
is not usually overly accurate and for that reason it is best to do your own
competition research.
To find out the amount of search results for a certain keyword, key in the keyword
or phrase into Google and hit search. The search results will be displayed under
the search bar. So now you need to understand how many search results pages
there are for each keyword. To accomplish this, type &start=990 at the end of the
URL. Generally, the more search results, the harder it is to rank.
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5. Backlinks
The next factor to look at is the amount of backlinks that you need to build to
rank on page 1 of Google. The lower the number of backlinks needed, the simpler
it's going to be to rank for that search term. Use link analysis tools like Majestic
SEO to do this. Paste the URL of the corporation in position 10 and record the
amount of links.
Your Excel spread sheet should now be extremely detailed and will show the most
popular search phrases in your sector, the traffic volumes for each search term
and also the competitiveness of each search phrase. You are able to sort the
columns by importance to help you choose the search phrases that you are going
to focus on. You'll be able to now start a search engine optimization campaign.
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6. If you are looking for an seo
campaign call
Marketing Grin
0207 953 4015
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