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Search engine optimisation keywords

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http://www.marketinggrin.com This pdf article looking at the best way to choose keywords for a search engine optimisation campaign

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Search engine optimisation keywords

  1. 1. Deciding on the appropriatekeywords and phrases foryour search engineoptimisation campaignThe keyword research is the fundamentals of yourSEO strategy and for that reason its important thatthey are properly selected. It isnt enough to guessthe keywords as this can result in squanderedsearch engine optimisation budgets.Should you target a keyword and key phrase which is way too competitive, you are lesslikely to achieve first page search engine rankings and thus will not get a great deal ofsearch traffic. Furthermore, should you choose keywords and phrases that are easy withvery little search traffic, you are going to be at the top of the search engines like Msn for asearch phrase which is never searched for. How do we go about getting the correctbalance?Its recommended to make use of search term tools to understand search volumes as thereis no point spending money on search engine marketing if the traffic levels are not there. Anincredible free of charge keyword tool is Google’s Keyword Tool.Google’s keyword tool lets you to key in certain key phrases or your web site website URLand also itll produce keyword ideas, detailing their search volume. It is advisable to choosethe exact match tick box rather than broad match as this will then provide you with muchmore precise search volumes simply because broad match will include results for relatedsearches and distort search volumes. The table may be downloaded and analysed in a lotmore depth. Its highly recommended at this stage to remove all irrelevant keywords.So now you have a list of relevant key phrases relevant to your internet site with searchvolumes. You simply need to understand the competition for keywords so you are able tomake a choice on which search phrases to focus on. The competition column that isincluded in Google AdWords keyword tool will provide you with an idea but this is made forAdWords rather than SEO and is not normally overly accurate and therefore it is best to doyour own competition analysis.To find out the number of search results for a particular search term, key in the keyword intoGoogle and hit search. The search results will be shown under the search bar. You nowmust understand how many search results pages there are for each keyword. To do this,enter &start=990 at the end of the web address. Generally, the more search results, theharder its to rank.Confidentiality AgreementThe information contained within this document is confidential and is supplied solely for your internal use. You agree that you willsafeguard this information and not provide it to Marketing Grin competitors. You further agree to limit circulation to only those personsneeding the information. In summary you will apply common sense and respect the commercial interests of Marketing Grin LtdCopyright © Marketing Grin Ltd 2012 http://www.marketinggrin.com
  2. 2. The next step is to understand the amount of inbound links that are required to rank on page 1 in Google. To do this, find out whos currently in position ten, copy the website url and insert it into a link analysis program such as Open Site Explorer or Majestic SEO. This part isnt completely accurate as certain inbound links carry more weighting than others however its a good indication. Now that you have completed the keyword analysis, you now have to choose the key phrases that you willfocus on in your search engine optimisation campaign. To do this, arrange your columns interms of search traffic and competitiveness. Bear in mind that you ideally would like to targetkeywords and phrases which have substantial search volumes and very little competition.Confidentiality AgreementThe information contained within this document is confidential and is supplied solely for your internal use. You agree that you willsafeguard this information and not provide it to Marketing Grin competitors. You further agree to limit circulation to only those personsneeding the information. In summary you will apply common sense and respect the commercial interests of Marketing Grin LtdCopyright © Marketing Grin Ltd 2012 http://www.marketinggrin.com

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