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Ux revised /UX camp CZ/

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Session about the core meaning and principles of UX. Who "does UX"? How?
(UX camp CZ - Prague, Jan 2013)

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Ux revised /UX camp CZ/

  1. 1. UX revised Petr Kosnar @faxecz
  2. 2. UXstands for...
  3. 3. userhttp://mysticandroid.spruz.com/blog.htm?a=&cat_id=&month=2&year=2012
  4. 4. experience
  5. 5. Tackling emotions... http://www.sciencedirect.com/science/article/pii/S1084804511000324
  6. 6. Needs... http://en.wikipedia.org/wiki/Maslows_hierarchy_of_needs
  7. 7. Defining visual and functional properties of the object or system.
  8. 8. ...done by a designer.http://eyeglasses.go-optic.com/store/eyeglasses/eyeglasses.asp?CATALOG=EYEGLASSES&BRAND=RAY- BAN&Material=P&Gender=Mens
  9. 9. UX design ?
  10. 10. UX designer UX design
  11. 11. UX designer UX design product
  12. 12. UX designer UX design user product
  13. 13. UX designer UX design user product society
  14. 14. UX designer UX design user Emotions Mood product Needs Memories ... society Norms Values Stereotypes Culture ...
  15. 15. UX designer UX design user Emotions Mood product Needs Memories ... society Norms Values Stereotypes Culture ...
  16. 16. HOW?
  17. 17. We need a hero who can deal with that... Who is it? http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
  18. 18. Expert on understanding people Psychologist = and their feelings, needs, emotions, behaviour, ...http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
  19. 19. Expert on society, norms, Sociologist = relationships, influencing crowds, ...http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
  20. 20. A guy who can apply psychology UX designer! = and sociology on design! ...but who is that actually?http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
  21. 21. Expert on aplied psychlogy of light, Architect! = space perception and environmental psychologyhttp://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
  22. 22. Expert on aplied social psychology, Urbanist! = environmental psychology, ...http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
  23. 23. Expert on aplied psychology of light, Paintor! = colours, visual perception, visual illusions, ...http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
  24. 24. Expert on decision making, Salesman! = persuasion techniques, judgment, ...http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
  25. 25. Expert on applied social Politician! = psychology, trust, persuasion techniques, ...http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
  26. 26. <whoever works with/for people> http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
  27. 27. Really?http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
  28. 28. UX = applied psychology in a given context
  29. 29. UX = designing emotions, memories, feelings, ...
  30. 30. WHATdoes the hero do?
  31. 31. Prototype
  32. 32. Axure prototype
  33. 33. Axure prototype
  34. 34. User Interface design
  35. 35. User Interface design
  36. 36. Usability
  37. 37. Usability
  38. 38. Web analysis
  39. 39. Web analysis
  40. 40. Marketing
  41. 41. Marketing
  42. 42. Copy successful products
  43. 43. Do you always show iPhone in presentation of your product?
  44. 44. Copy successful products
  45. 45. These are tools and consequences...
  46. 46. What is the goal?
  47. 47. experience
  48. 48. experience Make user happy Satisfied Feel good Feel safe Build opinion ...
  49. 49. WHATdoes the hero do?
  50. 50. 1) Study the situation Users Context Time Place Society Possible influences from the environment ...
  51. 51. 2) Model and analyze the situation What happened? Who interacted with whom? What user needs are in game? What emotions are in game?
  52. 52. 3) Identify conflicts & opportunities What‘s wrong? Where is the „sad“ point in the story? Where is the negative emotion?
  53. 53. 4) Formulate goalsWhat MENTAL and SOCIAL situation I am aiming at?
  54. 54. 5) Optimal (improved) situation Vision of success
  55. 55. 6) How to achieve that? = solution
  56. 56. Then: prototypes, testing ideas, iterative design cycles, ...
  57. 57. UX designer UX design user Emotions Mood product Needs Memories ... society Norms Values Stereotypes Culture ...
  58. 58. web designer UX design visitor Emotions Mood website Needs Memories ... society Norms Values Stereotypes Culture ...
  59. 59. architect UX design homeful Emotions Mood house Needs Memories ... society Norms Values Stereotypes Culture ...
  60. 60. urbanist UX design inhabitant Emotions Mood city Needs Memories ... society Norms Values Stereotypes Culture ...
  61. 61. ToolsShare Processes Methods Success & fails across fields!
  62. 62. Step out of your branch! Don‘t follow, explore!
  63. 63. Inspire & get inspired
  64. 64. share
  65. 65. Now.

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