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UX revised
 Petr Kosnar
  @faxecz
UX
stands for...
user
http://mysticandroid.spruz.com/blog.htm?a=&cat_id=&month=2&year=2012
experience
Tackling emotions...




       http://www.sciencedirect.com/science/article/pii/S1084804511000324
Needs...




    http://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs
Defining visual and functional properties of the object or system.
...done by a designer.




http://eyeglasses.go-optic.com/store/eyeglasses/eyeglasses.asp?CATALOG=EYEGLASSES&BRAND=RAY-
                                                                   BAN&Material=P&Gender=Mens
UX design



  ?
UX designer
              UX design
UX designer
              UX design

               product
UX designer
              UX design
                          user

               product
UX designer
              UX design
                              user

               product




                          society
UX designer
              UX design
                                      user   Emotions
                                             Mood
               product                       Needs
                                             Memories
                                             ...




                                  society

                    Norms
                    Values
                    Stereotypes
                    Culture
                    ...
UX designer
              UX design
                                      user   Emotions
                                             Mood
               product                       Needs
                                             Memories
                                             ...




                                  society

                    Norms
                    Values
                    Stereotypes
                    Culture
                    ...
HOW?
We need a hero who can deal with that... Who is it?




          http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
Expert on understanding people
           Psychologist =                and their feelings, needs,
                                         emotions, behaviour, ...




http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
Expert on society, norms,
           Sociologist           =       relationships, influencing
                                         crowds, ...




http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
A guy who can apply psychology
         UX designer! =                    and sociology on design!
                                           ...but who is that actually?




http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
Expert on aplied psychlogy of light,
          Architect! =                  space perception and
                                        environmental psychology




http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
Expert on aplied social psychology,
           Urbanist! =                  environmental psychology, ...




http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
Expert on aplied psychology of light,
            Paintor!             =      colours, visual perception, visual
                                        illusions, ...




http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
Expert on decision making,
           Salesman! =                  persuasion techniques,
                                        judgment, ...




http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
Expert on applied social
          Politician!              =    psychology, trust, persuasion
                                        techniques, ...




http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
<whoever works with/for people>




    http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
Really?




http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
UX = applied psychology in a given
             context
UX = designing emotions, memories,
            feelings, ...
WHAT
does the hero do?
Prototype
Axure prototype
Axure prototype
User Interface design
User Interface design
Usability
Usability
Web analysis
Web analysis
Marketing
Marketing
Copy successful products
Do you always show iPhone in presentation of your product?
Copy successful products
These are tools and consequences...
What is the goal?
experience
experience
   Make user happy
      Satisfied
     Feel good
      Feel safe
    Build opinion
          ...
WHAT
does the hero do?
1) Study the situation
                    Users
                   Context
                    Time
                    Place
                   Society
  Possible influences from the environment
                       ...
2) Model and analyze the situation
                What happened?
           Who interacted with whom?
           What user needs are in game?
           What emotions are in game?
3) Identify conflicts & opportunities
                     What‘s wrong?
          Where is the „sad“ point in the story?
            Where is the negative emotion?
4) Formulate goals
What MENTAL and SOCIAL situation I am aiming at?
5) Optimal (improved) situation
            Vision of success
6) How to achieve that?
         = solution
Then: prototypes, testing ideas,
   iterative design cycles, ...
UX designer
              UX design
                                      user   Emotions
                                             Mood
               product                       Needs
                                             Memories
                                             ...




                                  society

                    Norms
                    Values
                    Stereotypes
                    Culture
                    ...
web designer
               UX design
                                      visitor   Emotions
                                                Mood
                website                         Needs
                                                Memories
                                                ...




                                   society

                     Norms
                     Values
                     Stereotypes
                     Culture
                     ...
architect
            UX design
                                 homeful   Emotions
                                           Mood
             house                         Needs
                                           Memories
                                           ...




                               society

                 Norms
                 Values
                 Stereotypes
                 Culture
                 ...
urbanist
           UX design
                                  inhabitant   Emotions
                                               Mood
            city                               Needs
                                               Memories
                                               ...




                                 society

                   Norms
                   Values
                   Stereotypes
                   Culture
                   ...
Tools

Share   Processes
        Methods
        Success & fails
                          across fields!
Step out of your branch!
        Don‘t follow, explore!
Inspire & get inspired
share
Now.

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Ux revised /UX camp CZ/

Editor's Notes

  1. So... again