Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Global trends and market of AR and VR

518 views

Published on

Introduce the VR and AR technology and industry value chain , on going applications in verity industries , global VR AR market overview , and some Indicators Examples

Published in: Technology
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • @SEOKHEE(PETER) OH Hi, NICE TO MEET YOU AGAIN, GOOD TO MMEET YOU
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Long time no see! I just bump into your slide. Talk to soon!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hi, Cho!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Global trends and market of AR and VR

  1. 1. Confidential business information by CJS Interactive., All Rights Reserved. VR/AR全球趨勢 與商機剖析 by CJS Interactive Faust / 2016/10
  2. 2. Confidential business information by CJS Interactive., All Rights Reserved. 個人簡介 Profile: 17年數位娛樂產業資歷,數位遊戲開發 運營 發行, VR/AR項目開發投資、IP授權、產業分析 學經歷 Experience: 東京藝術大學 媒體藝術研究所 先端藝術專修 米多利傳播娛樂 總經理 索尼影視娛樂 視覺特效助理導演 雷爵網絡科技 海外商務總監 資策會數位教育研究所 正規畫師/數位內容學院計畫 國際合作經理 AUTODESK 歐特克 傳媒娛樂產業解決方案 亞太區經理 摩伊移動娛樂科技 總經理 / 樂動卓越科技 海外商務總監 台灣AVR協會 (TAVAR) 共同發起人 富盈資本 聯合創始人 擅長領域 Categories : Digital Media | IP Licensing | Entrepreneurship | Leadership | Game Design | Innovation | Industry Analysis | VR Technology Film production | VFX | 3d Animation | VR Content distribution 周 佳君 Faust Chou
  3. 3. Confidential business information by CJS Interactive., All Rights Reserved. 3 人類的傳播方式,從文字、圖片一路演進到現在發達的影像傳播 下一步,我們必須將眼光轉往虛擬實境。 - Facebook創辦人 馬克.佐克伯
  4. 4. Confidential business information by CJS Interactive., All Rights Reserved. VR(Virtual Reality) Virtual reality (VR), which can be referred to as immersive multimedia or computer-simulated reality, replicates an environment that simulates a physical presence in places in the real world or an imagined world, allowing the user to interact in that world. The Foundry’s interpretation: Virtual reality is the umbrella term for all immersive experiences, which could be created using purely real-world content, purely synthetic content or a hybrid of both. Definitions
  5. 5. Confidential business information by CJS Interactive., All Rights Reserved. 360VR VIDEO lso known as immersive videosor spherical videos, are video recordings where a view in every direction is recorded at the same time, shot using an omnidirectional camera or a collection of cameras. During playback the viewer has control of the viewing direction like a panorama, a form of virtual reality. Definitions
  6. 6. Confidential business information by CJS Interactive., All Rights Reserved. 3D VR VIDEO for Cardboard Also known as immersive videos or spherical videos, are video recordings where a view in every direction is recorded at the same time, shot using an omnidirectional camera or a collection of cameras. During playback the viewer has control of the viewing direction like a panorama, a form of virtual reality. Definitions
  7. 7. Confidential business information by CJS Interactive., All Rights Reserved. we can transport our clients to real or imagined places instantly. Take them on a virtual walk around an apartment or hotel suite that may not even be built yet, do a tour round your factory or office place. With VR
  8. 8. Confidential business information by CJS Interactive., All Rights Reserved. With high media and public interest in VR early adopters can benefit from favorable media exposure. Four Elements in VR Immersive Impactful Novel Memorable Users wearing a headset are completely immersed in the content meaning fewer distractions and more attention on the message. The intensity of a VR experience is greater than traditional media generating strong emotions in its users which are linked to real behavior change. Human brains are built to remember events linked to locations, this means that VR experiences have a longer trace in the audience’s memory.
  9. 9. Confidential business information by CJS Interactive., All Rights Reserved. Four types of experience 親臨體驗 Personal Presence 全景沉浸 Immersive Experience 走入幻境 Virtual World Exploration 虛實整合 From Virtual to Reality
  10. 10. Confidential business information by CJS Interactive., All Rights Reserved. AR(Augmented Reality). Definitions Augmented reality (AR) is a live, direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. The Foundry interpretation: Augmented reality is an overlay of content on the real world, but that content is not anchored to or part of it. The real-world content and the CG content are not able to respond to each other.
  11. 11. Confidential business information by CJS Interactive., All Rights Reserved. we can take the physical world and combine it with the digital world giving brands the ability to engage with their consumers before, during and after making a purchase of their product. With AR
  12. 12. Confidential business information by CJS Interactive., All Rights Reserved. 12 Outdoor AR - Applications Tourism、Architecture、Gaming、Engineering...,etc.
  13. 13. Confidential business information by CJS Interactive., All Rights Reserved. MR(Mixed Reality) sometimes referred to as hybrid reality—is the merging of real and virtual worlds to produce new environments and visualisations where physical and digital objects co-exist and interact in real time. Definitions
  14. 14. Confidential business information by CJS Interactive., All Rights Reserved. CR(Cinematic Reality) Cinematic reality describes a world that is grounded in reality, but exaggerates details to make for a more exciting movie. To learn more, ENHANCE this article by 150%. Definitions
  15. 15. Confidential business information by CJS Interactive., All Rights Reserved. 混合實境 MR 現實環境 RR 擴增實境 AR 虛擬實境 VR 影像實境 CR 現實 虛擬
  16. 16. Confidential business information by CJS Interactive., All Rights Reserved. Devices
  17. 17. Confidential business information by CJS Interactive., All Rights Reserved.
  18. 18. Confidential business information by CJS Interactive., All Rights Reserved. Refresh Rate: 60 Hz Field of View: 96 degrees Sensors: Accelerometer, gyrometer, geomagnetic, proximity Focal Adjustment: Focus adjustment wheel Connections: Micro USB connection to Galaxy Note 5, S6, S6 Edge, S6 Edge+, S7, S7 Edge Audio: Built-in audio, built-in mic Input: Touchpad, back button, volume key Platform: Samsung Phones (i.e. Galaxy Note 5, S6, S6 Edge, S6 Edge+) 100 + 800
  19. 19. Confidential business information by CJS Interactive., All Rights Reserved.
  20. 20. Confidential business information by CJS Interactive., All Rights Reserved. Devices – HTC VIVE Resolution: 1920cRGBx1080 Refresh Rate: 120 Hz, 90 Hz Field of View: Approx. 100 degrees Sensors: Accelerometer, gyroscope, PlayStation Eye tracking system Connections: HDMI + USB Audio: 3D audio Input: PlayStation Move, DualShock 4 controller Platform: PlayStation 4 800 + 3000
  21. 21. Confidential business information by CJS Interactive., All Rights Reserved.
  22. 22. Confidential business information by CJS Interactive., All Rights Reserved. Devices – OCULUS RIFT Resolution: 2160 x 1200 Refresh Rate: 90 Hz / eye display Field of View: Approx. 110 degrees Sensors: Accelerometer, gyroscope, magnetometer, external Constellation tracking sensor array Connections: HDMI 1.3 output, three USB 3.0 ports,USB 2.0 port Audio: Built-in headphones , mic, 3D audio Input: Oculus Touch, Xbox One controller (included) Platform: Oculus Home 400 + 3000
  23. 23. Confidential business information by CJS Interactive., All Rights Reserved. Devices – PSVR Display Method: OLED. Panel Size: 5.7 inches. Panel Resolution: 1920×RGB×1080. Refresh Rate: 120Hz, 90Hz. Field of View: Approximately 100 degrees. Sensors: Six-axis motion sensing system (three-axis gyroscope, three-axis accelerometer). Connection Interface: VR headset: HDMI, AUX, Stereo Headphone Jack. 400 + 400
  24. 24. Confidential business information by CJS Interactive., All Rights Reserved. Devices – Microsoft Hololens ? + 3000
  25. 25. Confidential business information by CJS Interactive., All Rights Reserved.
  26. 26. Confidential business information by CJS Interactive., All Rights Reserved.
  27. 27. Confidential business information by CJS Interactive., All Rights Reserved.
  28. 28. Confidential business information by CJS Interactive., All Rights Reserved.
  29. 29. Confidential business information by CJS Interactive., All Rights Reserved.
  30. 30. Confidential business information by CJS Interactive., All Rights Reserved.
  31. 31. Confidential business information by CJS Interactive., All Rights Reserved. 外接互動 設備 穿戴式觸覺 反饋裝置 Accessories
  32. 32. Confidential business information by CJS Interactive., All Rights Reserved. Accessories
  33. 33. Confidential business information by CJS Interactive., All Rights Reserved. Market size 33 產業規模
  34. 34. Confidential business information by CJS Interactive., All Rights Reserved. Superdata:2020 年 400 億美金 市場規模預估-總體 Digi-Capital:2020 年 1,200 億美金 資料來源:Digi-Capital、Superdata,2016
  35. 35. Confidential business information by CJS Interactive., All Rights Reserved.
  36. 36. Confidential business information by CJS Interactive., All Rights Reserved. Hardwar e Videogame s Healthcare Engineering Live Events Video Entertainme nt Real Estate Digi-Capital:2020 年市場 分布 高盛:2025 年市場分布 資料來源:Digi-Capital,2016 市場規模預估-分類
  37. 37. Confidential business information by CJS Interactive., All Rights Reserved.
  38. 38. Confidential business information by CJS Interactive., All Rights Reserved. 38 Western VR leading Player
  39. 39. Confidential business information by CJS Interactive., All Rights Reserved. Hardware & Distribution Software, Platforms & Delivery Services Global VR industrial chain Content
  40. 40. Confidential business information by CJS Interactive., All Rights Reserved. 40 China VR industrial chain
  41. 41. Confidential business information by CJS Interactive., All Rights Reserved. Hardware & Distribution Software, Platforms & Delivery Services Taiwan VR industrial chain Content
  42. 42. Confidential business information by CJS Interactive., All Rights Reserved. VR/AR應用領域 Applications Field
  43. 43. Confidential business information by CJS Interactive., All Rights Reserved.
  44. 44. Confidential business information by CJS Interactive., All Rights Reserved. Game 44
  45. 45. Confidential business information by CJS Interactive., All Rights Reserved. 2015年 熱門VR遊戲類型 解謎 Keep Talking and Nobody Explodes (Oculus DK2) 環境探索 The Deep (PSVR) 動作/冒險 Elite: Dangerous (HTC Vive) 45
  46. 46. Confidential business information by CJS Interactive., All Rights Reserved. Entertainment 46
  47. 47. Confidential business information by CJS Interactive., All Rights Reserved. VR動畫/電影 VR(360度)演唱會 VR(360度)直播 (運動、競賽、選舉辯論) • Baobab Studios 2015年12月獲得 600萬A輪投資 國內: •跨視代 Lamigo 總冠軍賽 歐美 •Next VR+ Fox Sports •Next VR +CNN 2015年11月獲得 3000萬A輪投資 • Next VR+ 酷玩樂團 47 主流VR影音娛樂類型
  48. 48. Confidential business information by CJS Interactive., All Rights Reserved. HealthCare
  49. 49. Confidential business information by CJS Interactive., All Rights Reserved. VR手術模擬 / 即時同步 AR診斷 / 外科訓練
  50. 50. Confidential business information by CJS Interactive., All Rights Reserved. 50 Engineering
  51. 51. Confidential business information by CJS Interactive., All Rights Reserved. 51 汽車設計模擬 工廠生產線設計模擬
  52. 52. Confidential business information by CJS Interactive., All Rights Reserved. Travel
  53. 53. Confidential business information by CJS Interactive., All Rights Reserved. 360 Tour VR 旅遊體驗 VR 旅遊 互動 社交 旅遊未來發展
  54. 54. Confidential business information by CJS Interactive., All Rights Reserved. 54 Retail
  55. 55. Confidential business information by CJS Interactive., All Rights Reserved. Sixense vRetail ShelfZone VR+語音識別+AI+社交推薦VR+影音互動
  56. 56. Confidential business information by CJS Interactive., All Rights Reserved. Real Estate 56
  57. 57. Confidential business information by CJS Interactive., All Rights Reserved. 主流VR/AR房產應用 57
  58. 58. Confidential business information by CJS Interactive., All Rights Reserved. 工程模擬 /訓練 / BIM 工程視覺化 58
  59. 59. Confidential business information by CJS Interactive., All Rights Reserved. Military
  60. 60. Confidential business information by CJS Interactive., All Rights Reserved. 「沉浸式互動射擊模擬系統」 中山科學研究院航空研究所 Dismounted Soldier Training System Intelligent Decisions 60
  61. 61. Confidential business information by CJS Interactive., All Rights Reserved. Education
  62. 62. Confidential business information by CJS Interactive., All Rights Reserved. 360度旅遊教學 Google Expeditions (Google Cardboard) 主流VR教育運用 虛擬科學實驗室 zSpace (AR 眼鏡+可追蹤頭部移動軌 跡的電腦螢幕) VR訓練課程 Speech Center (Gear VR) 62
  63. 63. Confidential business information by CJS Interactive., All Rights Reserved. Automobile 63
  64. 64. Confidential business information by CJS Interactive., All Rights Reserved. 沉浸式車輛研發測試 VR試乘/試駕
  65. 65. Confidential business information by CJS Interactive., All Rights Reserved. Government
  66. 66. Confidential business information by CJS Interactive., All Rights Reserved.
  67. 67. Confidential business information by CJS Interactive., All Rights Reserved.
  68. 68. Confidential business information by CJS Interactive., All Rights Reserved.
  69. 69. Confidential business information by CJS Interactive., All Rights Reserved. SOCAIL
  70. 70. Confidential business information by CJS Interactive., All Rights Reserved.
  71. 71. Confidential business information by CJS Interactive., All Rights Reserved. VR is going to be the most social platform. Pretty soon we’re going to live in a world where everyone has the power to share and experience whole scenes as if you’re just there, right there in person. ” “
  72. 72. Confidential business information by CJS Interactive., All Rights Reserved. Cultural
  73. 73. Confidential business information by CJS Interactive., All Rights Reserved. MUSEUM
  74. 74. Confidential business information by CJS Interactive., All Rights Reserved. PUBLIC ARTWORK
  75. 75. Confidential business information by CJS Interactive., All Rights Reserved. PERFORMANCE
  76. 76. Confidential business information by CJS Interactive., All Rights Reserved. ART CREATION
  77. 77. Confidential business information by CJS Interactive., All Rights Reserved. THEMEPARK
  78. 78. Confidential business information by CJS Interactive., All Rights Reserved. DOCUMENTORY
  79. 79. Confidential business information by CJS Interactive., All Rights Reserved. HISTORY
  80. 80. Confidential business information by CJS Interactive., All Rights Reserved. EVENT
  81. 81. Confidential business information by CJS Interactive., All Rights Reserved. British Army VR Recruitment Experience
  82. 82. Confidential business information by CJS Interactive., All Rights Reserved. 82 Teleporter/ Marriott Hotel
  83. 83. Confidential business information by CJS Interactive., All Rights Reserved. 83 XC90 Test Drive/ Volvo
  84. 84. Confidential business information by CJS Interactive., All Rights Reserved. 84 "Ascend the Wall" experience/ HBO
  85. 85. Confidential business information by CJS Interactive., All Rights Reserved. 85 Sensorium/ Boursin
  86. 86. Confidential business information by CJS Interactive., All Rights Reserved. 86 Trail Scape: Virtual Hike / Merrell
  87. 87. Confidential business information by CJS Interactive., All Rights Reserved. 87 #Sudden Exploration / North Face (Korea)
  88. 88. Confidential business information by CJS Interactive., All Rights Reserved. 88 Old Irish - Virtual Journey to Ireland
  89. 89. Confidential business information by CJS Interactive., All Rights Reserved. Q&A
  90. 90. Confidential business information by CJS Interactive., All Rights Reserved. British television anthology series created by Charlie Brooker that features speculative fiction with dark and sometimes satirical themes that examine modern society, particularly with regard to the unanticipated consequences of new technologies.
  91. 91. Confidential business information by CJS Interactive., All Rights Reserved. Thank you Faust Chou /CEO CJS Interactive Mobile: +886-988-367-555 TEL: +886-2-23122760 E-mail:faustcare@mo1.com.tw QQ: 2068996851 Skype: faust_chou

×