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PR 2.0
課程主題: 遊戲行銷與企畫
Game Marketing and Planning
課程內容 :公關活動介紹
Introduction of the Public Relation
自我介紹
時間: 一分鐘
自我介紹2
時間: 一分鐘
方式: 請介紹妳右手邊的同學
公關是什麼?
Who says what in which
channel to whom with
what effect ?
Who ?
•誰?
•背景?
•目的?
•預期結果?
Says what ?
•甚麼訊息?
•內容?
•符合期待目的?
•產生訊息的成本?
Says what ?
•甚麼訊息?
•內容?
•符合期待目的?
•產生訊息的成本?
In which channel?
•管道?
•特色?
•頻度?
•成本?
•效率?
To whom?
•受眾?
•背景?
•特色?
•接觸率?
•吻合度?
What effect?
•準確度?
•符合期待?
•行動?
•習慣 or疲態?
公關活動
PR event
公關活動
PR event
直言型
推薦型
裸露型
模仿型
應景型
競賽型
街頭型
盛會型
贊助型
PR
Some rules you have to notice
Rule #1
Don`t sell a reporter on your product or service
Rule #2
Have a PR practitioner help you find and
write your story
Rule #3
Having a solid marketing plan in place before
Your PR plan
Rule #4
Develop the relationship with reporter
Rule #5
You can try the different angle to descript ,
but cheating is not the option
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遊戲行銷與企劃 Game marketing and planning -Class 4 _Introduction of the public relation

The Lectures of marketing and planning of the Game serious 4 Subject : Introduction of the public relation
This course explores the marketing and planning of the game ,and others through 5 units over 3 weeks.

遊戲行銷與企劃 Game marketing and planning -Class 4 _Introduction of the public relation

  1. 1. PR 2.0 課程主題: 遊戲行銷與企畫 Game Marketing and Planning 課程內容 :公關活動介紹 Introduction of the Public Relation
  2. 2. 自我介紹 時間: 一分鐘
  3. 3. 自我介紹2 時間: 一分鐘 方式: 請介紹妳右手邊的同學
  4. 4. 公關是什麼?
  5. 5. Who says what in which channel to whom with what effect ?
  6. 6. Who ? •誰? •背景? •目的? •預期結果?
  7. 7. Says what ? •甚麼訊息? •內容? •符合期待目的? •產生訊息的成本?
  8. 8. Says what ? •甚麼訊息? •內容? •符合期待目的? •產生訊息的成本?
  9. 9. In which channel? •管道? •特色? •頻度? •成本? •效率?
  10. 10. To whom? •受眾? •背景? •特色? •接觸率? •吻合度?
  11. 11. What effect? •準確度? •符合期待? •行動? •習慣 or疲態?
  12. 12. 公關活動 PR event
  13. 13. 公關活動 PR event
  14. 14. 直言型 推薦型 裸露型 模仿型 應景型 競賽型 街頭型 盛會型 贊助型
  15. 15. PR Some rules you have to notice
  16. 16. Rule #1 Don`t sell a reporter on your product or service
  17. 17. Rule #2 Have a PR practitioner help you find and write your story
  18. 18. Rule #3 Having a solid marketing plan in place before Your PR plan
  19. 19. Rule #4 Develop the relationship with reporter
  20. 20. Rule #5 You can try the different angle to descript , but cheating is not the option

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    Jan. 3, 2017
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    Jan. 23, 2018
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    Mar. 30, 2019

The Lectures of marketing and planning of the Game serious 4 Subject : Introduction of the public relation This course explores the marketing and planning of the game ,and others through 5 units over 3 weeks.

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