I Learned 21st Century Career Management From My Dad

3 Career Lessons In a Social Media Age
by Tony Faustino
www.socialme...
Dad,
You are my greatest
inspiration.
You are my hero.

Photo Credit: Cooey2ph
You are the most successful

entrepreneur
I know ...

Photo Credit: European Patent Office - European Inventor Award
You grew up as a poor,
farm boy in the Philippines ...

Photo Credit: BiblioArchives / LibraryArchives
... to become Chief of Anesthesiology
at a small-town Indiana hospital.
Photo Credit: Marion General Hospital About Us
I was twelve when I asked:
“Dad, you had your

pick of larger cities like
St. Louis, Kansas City,
Wichita, Houston,
Dallas...
... why

here ?

Photo Credit: Marion General Hospital About Us
You explained how small,
midwestern towns lacked U.S.

board-certified
anesthesiologists.

Photo Credit: t_buchtele
Moving to a larger city was
“the safe play.”

But, those cities had lots
of board-certified docs.
You said ...

Photo Credi...
“Out here, I’m
Photo Credit: Mario Inoportuno

different.”
So I asked:

“How did you know being

different meant you’d succeed?”
You said:

“I didn’t ...”
“... I JUST KNEW.”
You ran the numbers on the
hospital’s monthly and annual
surgery volumes.
This was way before

spreadsheets ...

Photo Cre...
You believed in your street smarts and enjoyed

“hustling and figuring

it out.”

That’s why I love your old

pool hustling...
But ultimately, you took ...

... A LEAP OF FAITH.
Photo Credit: Stephen Dyrgas
These successful entrepreneurs also took leaps of faith.
Steve Jobs

Photo Credit: Christy Fu

Jeff Bezos

Photo Credit: e...
That’s some pretty,

cool company.
For the past 5 years, I’ve
talked your ear off (and Mom’s)
about possibly losing my

corporate job.

I’m always one bad
fin...
... but, I’m
Photo Credit: Damon Green

not afraid anymore.
Because, you’ve

taught me a lot.

Photo Credit: rebekah burgess abramovich
So if this happens ...

Photo Credit: Christopher S. Penn
... my family will be okay.

Photo Credit: notmargaret
“I JUST KNOW.”
Because everything I do on

The Internet ...

Photo Credit: Rico-san
... is inspired by

YOU.
Dad’s Career Management Lessons

I. Learn from The Best
II. Get Published
III. Get Back Up -- Fast!
You studied anesthesia and critical care from

the best teachers.

Photo Credit: Clio1789
I’m learning marketing strategy from the

best teachers.

world’s

Seth Godin

Ann Handley

Mitch Joel

Tom Peters

Seth G...
Every day they share how they
The Internet and their books.

think via

I wish I read faster and comprehended more ...
Pho...
Seth Godin’s 17 books span marketing
strategy, leadership, and “having the courage
to make and ship art.”
Seth Godin
Be Re...
Ann Handley wrote the definitive book on
content marketing strategy. She teaches
marketers to “think like publishers.”
Ann ...
Mitch Joel publishes a blog called Six Pixels
of Separation. His writing and podcasts are
grad school courses in 21st cent...
Mr. Peters wrote the classic book, In Search
of Excellence (and many more). He’s even
more famous for this 1997 Fast Compa...
David Meerman Scott’s New Rules of
Marketing and PR is a marketing strategy
classic in its 4th edition and translated in 2...
I’m one of their many students (but without an
admissions process and university campus.)

I can “raise my hand” on Twitte...
I value and honor
these relationships ...
... the way you did with your
Johns Hopkins mentors.

Photo Credit: anitakhart
Dad’s Career Management Lessons

I. Learn from The Best
II. Get Published
III. Get Back Up -- Fast!
I remember you submitted articles to medical journals

because getting published is important in
the medical profession.

...
Photo Credit: i_luv_erky

I loved how you described the process: “If the article get’s
accepted, it’s a fun way to put a

...
Guess what! I can get published too!
Plus, I don’t

need a committee’s approval ...

Photo Credit: International Monetary ...
... once I write the article, I “press

a button.”

This tiny button gives me the power to
publish, build, and share my cr...
... with the world!
“And, that makes me
Photo Credit: Mario Inoportuno

different.”
Dad’s Career Management Lessons

I. Learn from The Best
II. Get Published
III. Get Back Up -- Fast!
You said it’s okay to fall

down and make mistakes ...

Photo Credit: kharied
... just get up
Photo Credit:San Diego Shooter

fast!
Dad, meet Sallie

Photo Credit: Fortune Live Media

Krawcheck.
I started following her career ever since this March 21, 2005
Fortune Magazine article: The Best Advice I Ever Got

Her Mo...
Here’s what Sallie said in the Fortune article:
Don't listen to the naysayers.
"When I was a kid I was 'that kid' -- freck...
What I admire and respect about Sallie is
how she got back up fast, whenever she fell down ...

... because she’s taken pu...
So what does she do?
She writes about
these public setbacks

and shares

what she learned with
259+ million LinkedIn
membe...
That’s guts!
She’s badass

Photo Credit: EadaoinFlynn

tough!
If Sallie Krawcheck can overcome losing huge jobs while
under heavy public scrutiny, I think I can recover in
relative obs...
Dad, before I go, please let me tell one more
story ...
Photo Credit: melolou

Remember 30 years ago when we we were in the
Philippines, you had me sit on a bamboo bench in a
rem...
That bench was hard, bumpy, and uncomfortable.

Photo Credit: lergik
That’s when you said:
“Tony, you’re sitting on my

bed.”
Photo Credit: massdistraction
Because of what you taught me (and Cecilia) ...
Your Grandchildren sleep on these beds.
Thank You, Dad.
I love you.
Copyright Info
The copyright of this work belongs to the author who is solely responsible for the content.
This work is li...
About the Author
Tony Faustino is a marketing and corporate strategist.  I write about how The
Internet reinvents marketin...
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I Learned 21st Century Career Management From My Dad: 3 Lessons in a Social Media Age

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This presentation / eBook describes three (3) career management lessons I've learned from my Dad and applied to my own career:

1) Learn From the Best
2) Get Published
3) Get Back Up -- Fast!

My Dad inspired me to apply each of these lessons in a digital marketing and social media context (e.g., blogging, participating in Twitter, reading books of marketing strategy thought leaders, connecting directly with marketing strategy thought leaders, etc.).

These lessons describe the opportunity for online self-publishing, personal brand / personal reputation management, and the teachings of different marketing strategy authors.

The marketing strategy authors (and their books and blogs) that have inspired me include Seth Godin, Ann Handley, Mitch Joel, Tom Peters, and David Meerman Scott.

I also cite the resilience and mental toughness of Sallie Krawcheck in dealing with career adversity and setbacks.

It's my way of showing my Dad how much I admire and respect his individual achievements (and the obstacles he overcame while growing up in The Philippines).

Thank you and I hope you enjoy and benefit from reading it. If you find the content helpful, please share this presentation with others.

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I Learned 21st Century Career Management From My Dad: 3 Lessons in a Social Media Age

  1. 1. I Learned 21st Century Career Management From My Dad 3 Career Lessons In a Social Media Age by Tony Faustino www.socialmediareinvention.com
  2. 2. Dad, You are my greatest inspiration. You are my hero. Photo Credit: Cooey2ph
  3. 3. You are the most successful entrepreneur I know ... Photo Credit: European Patent Office - European Inventor Award
  4. 4. You grew up as a poor, farm boy in the Philippines ... Photo Credit: BiblioArchives / LibraryArchives
  5. 5. ... to become Chief of Anesthesiology at a small-town Indiana hospital. Photo Credit: Marion General Hospital About Us
  6. 6. I was twelve when I asked: “Dad, you had your pick of larger cities like St. Louis, Kansas City, Wichita, Houston, Dallas, ...” Photo Credit: happysteve
  7. 7. ... why here ? Photo Credit: Marion General Hospital About Us
  8. 8. You explained how small, midwestern towns lacked U.S. board-certified anesthesiologists. Photo Credit: t_buchtele
  9. 9. Moving to a larger city was “the safe play.” But, those cities had lots of board-certified docs. You said ... Photo Credit: LeoLondon
  10. 10. “Out here, I’m Photo Credit: Mario Inoportuno different.”
  11. 11. So I asked: “How did you know being different meant you’d succeed?”
  12. 12. You said: “I didn’t ...”
  13. 13. “... I JUST KNEW.”
  14. 14. You ran the numbers on the hospital’s monthly and annual surgery volumes. This was way before spreadsheets ... Photo Credit: Degilbo on flickr
  15. 15. You believed in your street smarts and enjoyed “hustling and figuring it out.” That’s why I love your old pool hustling stories to pay your medical school tuition. Photo Credit: Víctor Roblas
  16. 16. But ultimately, you took ... ... A LEAP OF FAITH. Photo Credit: Stephen Dyrgas
  17. 17. These successful entrepreneurs also took leaps of faith. Steve Jobs Photo Credit: Christy Fu Jeff Bezos Photo Credit: etech Reid Hoffman Photo Credit: Joi Ito Bill Gates Photo Credit: orcmid Larry Page Sergey Brin Photo Credit: Herkko Hietanen Photo Credit: Freedom to Marry
  18. 18. That’s some pretty, cool company.
  19. 19. For the past 5 years, I’ve talked your ear off (and Mom’s) about possibly losing my corporate job. I’m always one bad financial quarter from being layed off. That’s reality ...
  20. 20. ... but, I’m Photo Credit: Damon Green not afraid anymore.
  21. 21. Because, you’ve taught me a lot. Photo Credit: rebekah burgess abramovich
  22. 22. So if this happens ... Photo Credit: Christopher S. Penn
  23. 23. ... my family will be okay. Photo Credit: notmargaret
  24. 24. “I JUST KNOW.”
  25. 25. Because everything I do on The Internet ... Photo Credit: Rico-san
  26. 26. ... is inspired by YOU.
  27. 27. Dad’s Career Management Lessons I. Learn from The Best II. Get Published III. Get Back Up -- Fast!
  28. 28. You studied anesthesia and critical care from the best teachers. Photo Credit: Clio1789
  29. 29. I’m learning marketing strategy from the best teachers. world’s Seth Godin Ann Handley Mitch Joel Tom Peters Seth Godin Photo Credit: C.C. Chapman Photo Credit: Ann Handley Press Photo Credit: Mitch Joel Press Kit Tom Peters Photo Credit: Allison Shirreffs David Meerman Scott Photo Credit:David Meerman Scott About
  30. 30. Every day they share how they The Internet and their books. think via I wish I read faster and comprehended more ... Photo Credit: Rico-san
  31. 31. Seth Godin’s 17 books span marketing strategy, leadership, and “having the courage to make and ship art.” Seth Godin Be Remarkable. Pick Yourself. Make Art. Ship Art. He inspires me to make art (and share it). Seth Godin Photo Credit: C.C. Chapman Photo Credit: Seth Godin Pick Yourself Photo Credit: Seth Godin Books
  32. 32. Ann Handley wrote the definitive book on content marketing strategy. She teaches marketers to “think like publishers.” Ann Handley Think Like a Publisher. Tell Amazing Stories. Write Like a Pro. No one writes words or tells stories better. Photo Credit: Ann Handley Books Photo Credit: Sergey Sus Photo Credit: 500CPM
  33. 33. Mitch Joel publishes a blog called Six Pixels of Separation. His writing and podcasts are grad school courses in 21st century marketing strategy. Mitch Joel Give Before You Take. Show You’re a Critical Thinker. Build/Manage Your Reputation. I envy his visionary thinking. Photo Credit: Mitch Joel Books Photo Credit: Mitch Joel Books Photo Credit: Mitch Joel Press
  34. 34. Mr. Peters wrote the classic book, In Search of Excellence (and many more). He’s even more famous for this 1997 Fast Company article: The Brand Called YOU. Tom Peters He was ahead of his time. Tom Peters Photo Credit: Allison Shirreffs
  35. 35. David Meerman Scott’s New Rules of Marketing and PR is a marketing strategy classic in its 4th edition and translated in 25 languages. David Meerman Scott You Are What You Publish. Capitalize on Real-Time Opportunity. Piggyback Your Ideas to Real-Time News Surges. He challenges tradition (with a rebel’s heart). Photo Credit: David Meerman Scott About Photo Credit: David Meerman Scott Books
  36. 36. I’m one of their many students (but without an admissions process and university campus.) I can “raise my hand” on Twitter and my smartphone becomes a classroom.
  37. 37. I value and honor these relationships ... ... the way you did with your Johns Hopkins mentors. Photo Credit: anitakhart
  38. 38. Dad’s Career Management Lessons I. Learn from The Best II. Get Published III. Get Back Up -- Fast!
  39. 39. I remember you submitted articles to medical journals because getting published is important in the medical profession. Photo Credit: wenzday01
  40. 40. Photo Credit: i_luv_erky I loved how you described the process: “If the article get’s accepted, it’s a fun way to put a my chest. ” medal on (and you’d literally laugh out loud)
  41. 41. Guess what! I can get published too! Plus, I don’t need a committee’s approval ... Photo Credit: International Monetary Fund
  42. 42. ... once I write the article, I “press a button.” This tiny button gives me the power to publish, build, and share my critical thinking ...
  43. 43. ... with the world!
  44. 44. “And, that makes me Photo Credit: Mario Inoportuno different.”
  45. 45. Dad’s Career Management Lessons I. Learn from The Best II. Get Published III. Get Back Up -- Fast!
  46. 46. You said it’s okay to fall down and make mistakes ... Photo Credit: kharied
  47. 47. ... just get up Photo Credit:San Diego Shooter fast!
  48. 48. Dad, meet Sallie Photo Credit: Fortune Live Media Krawcheck.
  49. 49. I started following her career ever since this March 21, 2005 Fortune Magazine article: The Best Advice I Ever Got Her Mom’s advice sounded very familiar. Photo Credit: protoflux
  50. 50. Here’s what Sallie said in the Fortune article: Don't listen to the naysayers. "When I was a kid I was 'that kid' -- freckles, braces, and very unfortunate glasses. If I wasn't the last chosen for the team, I was the second to last. There are so many heartbreaking stories I remember, like the time I finally managed to kick the ball in kickball. I was running for first base all excited, and then my glasses fell off and I had to go back and get them. The teasing was really tough. I wasn't just crying in class; I was falling apart at school. My grades went from A's to C's. "One day when I was really down, my mom sat me on the sofa. She spoke to me as though she was speaking to another adult, telling me to stop paying attention to the girls who were teasing me. She told me that they were naysayers who would sit on the sidelines and criticize those who were out there trying. She said that the reason they were doing it was because they were jealous. Looking back, I know they weren't really and I never let the naysayers bother me again." jealous, but at the time, I believed my mom. My grades went back up,
  51. 51. What I admire and respect about Sallie is how she got back up fast, whenever she fell down ... ... because she’s taken public shots during her career. Photo Credit: Zakarie Dulieu
  52. 52. So what does she do? She writes about these public setbacks and shares what she learned with 259+ million LinkedIn members.
  53. 53. That’s guts! She’s badass Photo Credit: EadaoinFlynn tough!
  54. 54. If Sallie Krawcheck can overcome losing huge jobs while under heavy public scrutiny, I think I can recover in relative obscurity. I’ll get back up fast. Photo Credit: Max Mayorov I won’t listen to the naysayers. Photo Credit: Manny Hernandez
  55. 55. Dad, before I go, please let me tell one more story ...
  56. 56. Photo Credit: melolou Remember 30 years ago when we we were in the Philippines, you had me sit on a bamboo bench in a remote area of your family’s farm ...
  57. 57. That bench was hard, bumpy, and uncomfortable. Photo Credit: lergik
  58. 58. That’s when you said: “Tony, you’re sitting on my bed.”
  59. 59. Photo Credit: massdistraction
  60. 60. Because of what you taught me (and Cecilia) ...
  61. 61. Your Grandchildren sleep on these beds.
  62. 62. Thank You, Dad. I love you.
  63. 63. Copyright Info The copyright of this work belongs to the author who is solely responsible for the content. This work is licensed under the Creative Commons Attribution-NonCommercialNoDerivs License. To view a copy of this license, visit Creative Commons or send a letter to Creative Commons, 559 Nathan Abbott Way, Stanford, California, 94305, USA. If enjoyed this e-book, please write a blog post about it, or email it to your friends, co-workers, relatives, tweet it to your followers, update your status with it, and share on other social networks if you think other people may benefit from it. Thank You.
  64. 64. About the Author Tony Faustino is a marketing and corporate strategist.  I write about how The Internet reinvents marketing strategy for organizations and individuals in my marketing strategy blog, Social Media ReInvention.   Follow my tweets @tonyfaustino or circle me on Google+.   If you would like to connect, I can be found here: (e) tony[dot]faustino[at]gmail[dot]com * Personal Blog: Social Media ReInvention * LinkedIn Profile * Twitter * About.Me Page * Google+ * Pinterest * Instagram * Slideshare

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