Public Relation Perspective (EG.how to conduct an event)

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Public Relation Perspective (EG.how to conduct an event)

  1. 1. Public Relation Month – May Idea - Conducting summer internship program for management students 1
  2. 2. Overview The idea mainly consist of organizing a summer internship program for the students with the management background, not only to publicize the bank with the society and youngsters 2
  3. 3. Cntd but also to provide a platform to the students to work with our/any organization which aids in giving an insight of the future business world, particularly the banking sector. 3
  4. 4. Objectives What are reasons for the organization to adopt this idea? What does it really provide the organizations with? The following are some benefit arising from acceptance of this idea: 4
  5. 5. Cntd 1. Business To The Organization 2. Expansion 3. Building of prospective employees 4. Social image a.) Awareness b.) Social Responsibility 5
  6. 6. People affected when the idea is implemented 2. Elite business 3. Students 6
  7. 7. Project Plan 1. Forward the plan to the management 2. Acceptance of the proposal by the management 3. Approach Colleges 4. Conduct Seminar at a decided venue 5. Distribution of Application forms 7
  8. 8. Cntd: 6. Scrutinizing the forms 7. Call for interviews 8. Selection of the candidate 9. Training period for the students for 15 days 10.Internship programmed for 30 days (a month). 8
  9. 9. Costing and Budgeting Cost Expenses Units per unit Cost Promotions 600 15 90000 Stationary 600 50 30000 Employees on outdoor duty 5 4000 20000 Travelling allowance 5 500 2500 Seminar: Venue- 6hrs 75000 Refreshments 600 100 60000 Refreshments for guest (speakers) 2 350 700 Refreshments for employees 5 200 1000 9
  10. 10. External Speaker 1 50000 Internal Speaker 1 20000 Scrutinizing forms 2 40000 Interviews : Internal interviewer 1 20000 External interviewer 1 50000 Employee Trainers 5 200000 Salary for Interns 5 10000 50000 TOTAL EXPENSES 709200 10
  11. 11. Execution •The internship program started in the mid of May around 15th •During the internship, took the interns for lunch during their second week of internship •Held a competition among the interns after their training so they developed cordial relations with one another 11
  12. 12. Cntd: •Gave certificate of appreciation to all the interns at the end of their internship •Gave the Best Intern award to the most deserving intern •Interns were given souvenirs, when they left the otganization 12
  13. 13. Learning •To organize an event in order to publicize our organization •To make an effective Budget •To attract more customers •To maintain cordial Relations with the customers 13
  14. 14. •To aid customers effectively as well as efficiently •To tackle problems 14
  15. 15. THANK YOU 15

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