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IN Incredible !ndia
<ul><li>Competition for this market is getting stiffer. Currently every major NTO is here in India. South Korea, Italy, So...
<ul><li>Advertising & PR </li></ul><ul><li>Advertise in consumer and travel trade publications </li></ul><ul><li>Organize ...
 
<ul><li>Niche Market Marketing </li></ul><ul><li>Weddings </li></ul><ul><li>-  Advertise in wedding magazines </li></ul><u...
 
<ul><li>Protecting Leisure Market </li></ul><ul><li>- Joint promotions with travel agents & airlines </li></ul><ul><li>- A...
 
<ul><li>Students/education </li></ul><ul><li>Ladies </li></ul><ul><li>Anniversaries </li></ul><ul><li>DINKs </li></ul><ul>...
<ul><li>PR Company </li></ul><ul><li>Partner with major consumer brand </li></ul><ul><li>Destination Thailand </li></ul><u...
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Amazing Thailand, Amazing Value

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Amazing Thailand, Amazing Value

  1. 1. IN Incredible !ndia
  2. 2. <ul><li>Competition for this market is getting stiffer. Currently every major NTO is here in India. South Korea, Italy, South Africa, and Dubai have emerged with strong presence, while the big three remain Singapore, Malaysia and Thailand. </li></ul><ul><li>Singapore Tourism Board opened in first office in Mumbai in 1994. They now have two other offices in New Delhi and Chennai. Tourism Malaysia came in 2000 and also has 3 offices in the same cities. </li></ul><ul><li>TAT opened its New Delhi Office in 2003 and TAT Mumbai Office in November 2009. </li></ul>
  3. 3. <ul><li>Advertising & PR </li></ul><ul><li>Advertise in consumer and travel trade publications </li></ul><ul><li>Organize media fam trips </li></ul><ul><li>Produce e-newsletters </li></ul><ul><li>TV ads with Makemytrip.com </li></ul>
  4. 5. <ul><li>Niche Market Marketing </li></ul><ul><li>Weddings </li></ul><ul><li>- Advertise in wedding magazines </li></ul><ul><li>- Fam trips for wedding planners </li></ul><ul><li>- Special incentives for wedding couples </li></ul><ul><li>- Produce wedding collaterals </li></ul><ul><li>Corporates </li></ul><ul><li>- Advertise in business magazines </li></ul><ul><li>- Promotion direct to corporate offices </li></ul><ul><li>Golf </li></ul><ul><li>- Media and agent fam trip to tournaments </li></ul><ul><li>- Join golf shows and support small corporate tournaments </li></ul>
  5. 7. <ul><li>Protecting Leisure Market </li></ul><ul><li>- Joint promotions with travel agents & airlines </li></ul><ul><li>- Agents fam trips </li></ul><ul><li>- Join travel shows and make sales calls </li></ul><ul><li>- Online Thailand Specialist Program </li></ul><ul><li>- Organize tourism road shows from Thailand with private sector participation </li></ul><ul><li>Marketing Support </li></ul><ul><li>- Produce promotional materials, e.g. brochures, fact sheets, DVDs, display banners, etc. </li></ul>
  6. 9. <ul><li>Students/education </li></ul><ul><li>Ladies </li></ul><ul><li>Anniversaries </li></ul><ul><li>DINKs </li></ul><ul><li>YUPPIEs </li></ul>
  7. 10. <ul><li>PR Company </li></ul><ul><li>Partner with major consumer brand </li></ul><ul><li>Destination Thailand </li></ul><ul><li>Online specialist program and frontline training </li></ul><ul><li>Website & social media </li></ul><ul><li>Marketing company </li></ul><ul><li>Moving towards 1 million visitors… </li></ul>

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