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Turning Content into Cash


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Slides for a talk I gave in The Internet Show Singapore

Published in: Business
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Turning Content into Cash

  1. 1. Turning Content Into Cash<br />Setting up an online advertising campaign<br />
  2. 2. Why Your Brand Need to Be a Publisher<br />Source: Lightspeed Research & Emarketer<br />
  3. 3. 55% More Visitors for Companies That Blog<br />
  4. 4. 434% More Indexed Pages for Companies That Blog<br />
  5. 5. More Pages = More Leads<br />
  6. 6. The Various Types of Content<br />Widget / Badges – Financial Calculator<br />Videos – Tutorials, Entertainment<br />Images – Products <br />Research – Establish Authority (Whitepaper)<br />Blog Post – Resource, opinion based<br />Downloadable eBook - Establish Authority<br />User Generated Content – Forums, Social Networks <br />
  7. 7. 5 Content Creation Challenges<br />No time to create content<br />You don't have content experience<br />You're producing content, but nobody's seeing it<br />You are not getting business results from content marketing<br />Your organization doesn't support content marketing<br />
  8. 8. Your Content Creation Strategies<br />Users Generated Content (UGC)<br />Give your take on the latest news stories in your market<br />Re-publish public domain material<br />Interview the experts<br />Selectively re-publish other people’s content<br />
  9. 9. Kodak 1000 Words Blog<br />
  10. 10. Super Chamelon<br />
  11. 11. Pictures Speaks a Thousand Words<br />
  12. 12.
  13. 13. Contact Me<br />Booth No. E31<br /><br /><br /><br /><br />