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Affiliate Summit #ase11 Making Money with Facebook, Twitter and Blogging

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Affiliate Summit 2011 Presentation
Making Money with Facebook, Twitter and Blogging
By Dave Cupples
http://fatcowbusiness.com/internet-marketing-conferences/affiliate-summit-2011-ase11-presentation-slides-making-money-with-facebook-twitter-and-blogging/

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Affiliate Summit #ase11 Making Money with Facebook, Twitter and Blogging

  1. 1. Dave Cupples<br />FatCowBusiness.com<br />Tweets LIVE #ASE11 - Retweet, Comment, Share!<br />@FatCowBusiness<br />FatCowBusiness<br />
  2. 2. While in School in 1999 … <br />Image:onechickennugget.wordpress.com<br />
  3. 3. Don’t just blindly create content …<br />Tactically choose what people are demanding<br />Image:edoyo.co.tv<br />
  4. 4. Low Hanging Fruit and Gaps in the Market<br />Invest your time, money, resources on the best opportunities -> the low hanging fruit<br />Pick the GAPS in the market:<br />↑More Searches / Demand <br />↓Less Competition / Websites<br />Image:marspec.com<br />
  5. 5. Google Insights - http://fcow.co/GI<br />Check Image:zacjohnson.com<br />
  6. 6. Top Searches & Rising Searches<br />
  7. 7. SeoQuake for Firefox (Free)<br />Tells PR, Alexa Rank, Backlinks, Domain age<br />How hard to rank on Page #1 -> http://fcow.co/SQ<br />Example Search:<br />“travel”<br />
  8. 8. Scrape Google Suggest ->Übersuggest<br /><ul><li>http://fcow.co/US</li></li></ul><li>Question & Answer Sites<br />Yahoo! Answers, LinkedIn Answers, Amazon Askville <br />Top 10 Q & A sites for affiliates -> http://fcow.co/QA<br />
  9. 9. <ul><li>Quora -> Social Q & A site for influencers who share and retweet</li></li></ul><li>Don’t reinvent the wheel …<br />Reverse engineer what is working for your competitors<br />Image:ifun.ru<br />
  10. 10. Spy on competitors and find their most shared content<br />PostRank Topics - Free http://fcow.co/PR<br />Example:<br />marismith.com<br />
  11. 11. Find competitors top pages & backlinks<br />Open Site Explorer – Free http://fcow.co/OS<br />Example: problogger.net<br />Example: incomediary.com<br />
  12. 12. How to build twitter followers from your competitors<br /><ul><li>automatically follow all the followers of another user (or by keyword)</li></ul>Best Tool -> Tweet Adder<br />Guidelines & Tutorial -> http://fcow.co/TW<br /><ul><li>< 200-300 follows a day
  13. 13. < 100 unfollows a day
  14. 14. Wait 3 days before unfollowing</li></li></ul><li><ul><li>Works best with tightly targeted lists</li></li></ul><li>Hidden Goldmines<br /><ul><li>Fiverr-> Social Marketing</li></li></ul><li>Facebook Ads – Which Factors make the most difference:<br />Source:Shoemoney.com 2010 (Facebook’s 3rd biggest Advertiser) - http://fcow.co/SM<br />
  15. 15. Shoemoney’s Facebook Ad Board Click Thru Experiment<br />Made Ad Boards of actual Facebook ads, people asked to click<br />Over 1 million total clicks<br />Used Clicktale Heatmap / Mouse tracking software<br />Source:Shoemoney.com 2010http://fcow.co/SM<br />
  16. 16. Source:<br />shoemoney.com<br />
  17. 17.
  18. 18. Source:<br />shoemoney.com<br />
  19. 19. 61% of all clicks<br />Source:<br />shoemoney.com<br />
  20. 20. Even when foreign language text was used with US English audience …<br />47%<br />58%<br />49%<br /><ul><li>Takeaway-> IMAGE makes by far the most difference</li></ul>Source:Shoemoney.com http://fcow.co/SM<br />
  21. 21. Types of Facebook Ads / Images which get most clicks<br />Photos of people consistently outperform logos -> Facebook themselves say this<br />Attractive women with big “personality”… (Shoemoney’s study)<br />Pictures illustrating the result / desire<br />Ads which “blend” in with the look and feel of Facebook e.g. Shoemoney’s Dating ads ->“Browse my pics (42)”<br />Image Source:Shoemoney.com http://fcow.co/SM<br />
  22. 22. Cranking up Saturation + Contrast increases CTR (study by aimclear.com), try free image tool IrfanView<br />Image Source: aimclear.com<br />
  23. 23. How to steal competitors customer information to laser target Facebook Ads<br />Female<br />Aged 35-50+<br />High Income<br />College / Grad School<br />LIKES<br />QuantCast<br />
  24. 24. Facebook Ads: Higher CTR = Lower CPC<br />For CPC 0.10 EUR -> need CTR 0.20%-0.30% (Source: akom360.de)<br /><ul><li>Start with CPC -> once high CTR, flip to CPM = cheaper
  25. 25. Watch CPM campaigns carefully -> can waste money if CTR drops</li></ul>Image:akom360.de<br />
  26. 26. The Real Money from online Business is REPEAT Customers<br />It is far cheaper to market to an existing customerthan to a <br />new customer<br />Image:simpsoncrazy.com<br />
  27. 27. First time customers<br />Questions, Scammers, Timewasters, <br />Hassles … NO TRUST<br />Image:gottatopic.com & swing-smarter-baseball-hitting-drills.com <br />
  28. 28. Repeat customers = Trust, Rapport, Relationship<br />The value in a “business” is your list of people and the relationship you have with those people<br />Image:merchantstand.com<br />
  29. 29. If you send traffic straight to an affiliate offer -> you are leaving money on the table<br />Capture lead via Email / Facebook -> market to them many times over<br />Once customer opts in -> give good tips -> more trust -> more likely to follow recommendations and buy<br />Good affiliate offers reflect lifetime customer value / ongoing commissions<br />Image:forbes.com<br />
  30. 30. Spreets.com.au10 months = $40 million<br />
  31. 31. CatchOfTheDay.com.au <br />2 brothers= $200 million<br />Customer just placed their 89th order … their #1 customer has 246 Orders<br />
  32. 32. If you want visitors to Opt-In, Follow, Share on Social Media …<br />Make it happen -> INCENTIVIZE!<br />Image:braincram.co.uk<br />
  33. 33. Mint.com / Strongmail Case Study<br />Split test -> 3 different incentives to refer friends to join Mint.com via email or social media<br />
  34. 34. A – Competition to Win iPod Nano<br />B – No incentive (control group)<br />C – Beta access to exclusive features<br />Source: strongmail.com - http://fcow.co/ST<br />
  35. 35. How to supercharge email opt-ins <br />You MUST give an incentive -> free eBook or video or digital content<br />Email subscribe form BIG, BOLD, TOP RIGHT<br />THIS is the business asset you are building!<br />Screenshot: jonathanvolk.com<br />
  36. 36. Pop it up and force them to make a decision<br />PopupDomination -> increases signups 500%<br />Screenshot: johnchow.com<br />
  37. 37. How to Incentivize users to LIKE your Facebook Page using an iFrame Reveal Tab<br />BEFORE clicking LIKE<br />AFTER clicking LIKE<br />
  38. 38. Free app - Static HTML: iframe tabs<br />Add Reveal TabTutorial -> http://fcow.co/IF<br />
  39. 39. How to incentivize visitors to share on Facebook & Twitter- http://fcow.co/IN<br />Cloudflood – create free share button to unlock content<br />
  40. 40. PunchTab – Uses Facebook Connect, earn loyalty points for liking, commenting, sharing<br />List Eruption – Reward sharing on Social Media with access to more eBooks & videos<br />
  41. 41. Where to get PLR Products – PLR eBooks / videos / images / blogs<br />Warrior Forum WSO, Master Resale Rights, The PLR Store … Top PLR Sources List -> http://fcow.co/PL<br />
  42. 42. Comparison Effect – People buy based on what is next to it<br /><ul><li>Which orange circle is bigger?</li></li></ul><li>Psychological framing – 3 Options<br /><ul><li>Question becomes not “should I buy” but which one?</li></ul>Screenshot: basecamphq.com<br />
  43. 43. Automatic Sharing by Users to Social Media – WP Plugins<br />Sexy Bookmarks – Includes Google +1 http://fcow.co/SB<br />Screenshot:<br />jamesmartell.com<br />
  44. 44. Sharebar - http://fcow.co/SH<br />Screenshot: wpbeginner.com<br />Screenshot: mashable.com<br />
  45. 45. Best tools for Scheduling Facebook & Twitter Updates<br />Tweetdeck (Free) – auto link shortening<br />Hootsuite (Best) – Upload from Excel / CSV - Full Facebook links + image preview<br />
  46. 46. Syndicating Blog Posts from RSS feed to Twitter<br />Twitterfeed<br />
  47. 47. Automatically Publish Blog Posts to Facebook<br />NetworkedBlogs - http://fcow.co/NB<br />Step 2 - Syndication<br />Step 1- Register a Blog<br />
  48. 48. Automatically Syndicating your Content to Other Websites<br />Zemanta – Firefox Add-on http://fcow.co/ZE<br />
  49. 49. How Facebook and Social Media differ from Search Marketing<br />Facebook says “find users before they search” <br />Earlier stage of sales funnel<br />Different approach -> more “soft” sell<br />Give value first and create desire <br />Not “hunting” but more like “fishing”<br />Image:designdamage.com<br />
  50. 50. Social Media Fans are a lot like women …<br />Image:desktopdolls.blogspot.com<br />
  51. 51.
  52. 52. Case Study – Aquabumps.com<br />Started by asurfer in Australia who posted photos of Bondi Beach every morning …<br />
  53. 53. Started emailing a few mates to cheer them up at the office …<br />
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  55. 55.
  56. 56.
  57. 57. Give value first, build up desire, credibility and trust, and the $$$ will follow<br />
  58. 58. Strategic Partnerships<br />Find influencers with similar target market<br />Leverage off other databases<br />Reciprocal email broadcasts<br />Sharing on Facebook / retweeting on Twitter<br />Paper.li – mash up other blogs RSS feeds & tweet<br />Start partnering with similar size and work up<br />Interviews, Testimonials, Reviews, Comments<br />Image:totalmerchant.net<br />
  59. 59. Guest Blogging: Write Content - Get Links<br />MyBlogGuest -> connects Guest Bloggers to websites looking for Guest Posts<br />Top Blogs seeking Guest Posts-> http://fcow.co/GB<br />
  60. 60. <ul><li>FollowerWonk – Find influencers in your Niche, search keywords in Twitter Bio</li></li></ul><li>Klout – Measure influence & reach<br />
  61. 61. Your audience now has an audience<br />Give value first + partner with influencers -> potential for exponential reach … <br />Image:venturebeat.com<br />
  62. 62. Keep in Touch<br />Slides, Links, Free Videos + Tutorialsat:<br />FatCowBusiness.com/ASE11<br />Facebook.com/FatCowBusiness<br />@FatCowBusiness, @DaveCupples<br />Dave@FatCowBusiness.com<br />

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