This can be useful in developing a campaign to reinforce the need for a sales or marketing oriented playbook.
Most business functions have rules and guidelines for success. Accountants have the GAP accounting rules. Operations teams have standard operating procedures. Even sixth grade Football teams have a playbook. In fact they have a playbook that is 42 pages long.
Now selling is probably more complicated than what a sixth grade football team does so we can agree we probably need a Playbook?