IMEX POLITICIANS FORUM TRACY HALLIWELLDIRECTOR OF BUSINESS TOURISM, MAJOR EVENTS & 2012
LONDON FACTS• 7.8 m population• Voted No 1 European City for Business – 20th year• 2010 - 26.2 million staying visitors; £11.2 billion spend• 5.3 million business visits per year; £2.7billion spend• £6 billion business event spend• Maximum capacity 40,000 delegates• 25,000 UK businesses in this sector; employing over 530,000 full time personnel
1. LONDON & PARTNERSLondon & Partners is the official promotional agency forLondonAttracting and delivering value to businesses, studentsand visitors.London & Partners combines the remits of ThinkLondon, Study London and Visit LondonFocuses on maximising opportunities for the capital as aplace for businesses, visitors and students and to ensureLondon is recognised globally as the best big city onearth.
2. BUSINESS TOURISM STEERING GROUPSenior group of industry figures with an interest indeveloping London’s global events business, acrosshotels, venues, transport, retail, corporate, agency, localgovernmentResearch on client perceptions of the destinationComparative study into competitor destinationsIndustry ForumsClearer understanding reached of a joined-up approachRecommendations and future approach
3. OLYMPIC LEGACY£16bn capital investment programmeCity Operations Group – logistics; look and feel; visitorexperience; hospitalityLOCOG – NOC/NPCs; ATR’s; Accommodation;SponsorsChairman’s ClubFair Pricing and Practices CharterEducation and information programmesSpaces, Places, PeopleMajor Events ; corporate, association, sporting andcultural
MAJOR EVENTS 2015 2016* 2017 2018• Rugby World Cup • NFL Super Bowl • World Athletics • FIFA World Cup• Women’s Football • World Hockey Champs • Youth Olympic GamesWorld Cup Champions Trophy • Solheim Cup (Ladies’ • FIBA World Basketball• Amateur Boxing • European Athletics Golf) ChampsWorld Champs Champs • Hockey Euronations • FINA Water Polo• World Masters • Table Tennis World • IPC World Swimming World CupAthletics Champs Cup Champs (25m; • Track Cycling World• World Disabled • LEN European Disability) CupBadminton Champs Swimming Champs • Track Cycling World• World Team • Track Cycling World CupBadminton Champs Champs• FINA Diving WorldSeries• IPC EuropeanSwimming Champs• European JuniorAthletics Champs• European Team *Olympic Year – mayAthletics Champs limit event feasibility
A World Of Possible Events. One City See The World, Visit London
FCCI Engines of Growth Jon HutchisonChief Executive Officer, Business Events Sydney 24 May 2011 40
Business Events Sydney• Operating for 43 years• Exclusively focus on business and professional events• Public and private joint venture 45
Priority sectors identified by government fordevelopment • Finance, Insurance & Professional Services • Infrastructure and Construction • Advanced Manufacturing • Communication and Info Technology • Retail • Education and Research • Agri-food • Creative industries • Mining • Tourism • Health and Allied Services 46
Link business events to government priorities BESydney Target government Government priority sectors invests in for development BESydney Work with government and Community institutions to secure events benefits Events help develop sectors 47
Legacy value A captive audience of leaders • Profiling • Investment • Exports • Education and skills development • Global networks • Attracting industries and institutions 48
A scoping studying of Business Events :Beyond Tourism Benefits • University of Technology Sydney August 2010 • Key findings Knowledge expansion Networking, relationships and collaborations Educational outcomes Fundraising and future research capacity Raising awareness and profiling Showcasing and destination reputation 49
Case study approach • 4th International AIDS Society Conference on HIV Pathogenesis Treatment and Prevention (IAS 2007) Led to the establishment of a major virology institute at the University of NSW through initial investment by the Bill and Melinda Gates Foundation later matched by government. • 7th International Orthodontics Congress (IOC 2010) Many Australian clinicians picked up knowledge about new techniques and technologies. Conference led to significant funding increase for the Australian Society of Orthodontists research programs. 50
International Congress on Obesity (2006) • Secured government funding for a new Centre for Obesity, Diabetes and Cardiovascular Disease – ready by 2013 “This conference is vital to staying at the forefront of the fights against obesity.” Tony Abbott, Federal Minister for Health then (Currently Leader of Opposition Party in Australia) 51
ABU DHABI – A DESTINATION OF THE FUTURE Gillian Taylor – Abu Dhabi Tourism Authority
About Abu Dhabi Emirate♦ Abu Dhabi City is the Capital of the United Arab Emirates♦ Largest of the UAE’s seven constituent emirates with 85% of the land mass♦ Government and political centre♦ A vibrant, cosmopolitan city of 1 million♦ 90 minutes from Dubai♦ Near year-round sunshine♦ A Pristine and beautiful natural environment encompassing sea, islands, coastline and desert.
2030 Priorities♦ Building an open, efficient, effective and globally integrated business environment♦ Adopting a disciplined fiscal policy that is responsive to economic cycles♦ Establishing a resilient monetary and financial market environment♦ Driving significant improvement in the efficiency of the labour market♦ Developing a sufficient and resilient infrastructure♦ Developing a highly skilled, highly productive work force♦ Enabling financial markets to become the key financiers of economic sectors and projects
Abu Dhabi 2030 vision sectors• Education• Energy• Healthcare• Petrochemicals, Oil and Gas• Pharmaceuticals• IT, Telecoms + Communications• Transportation and Logistics• Construction• Culture• Food industry• Manufacturing and Infrastructure• Security and Defense• Tourism
Infrastructure♦ Health – Cleveland Clinic Abu Dhabi bringing high quality medicine♦ Education – In Abu Dhabi branches of Yale University, Sorbonne, New York University and new Zayed University♦ Masdar City – World first zero carbon, zero waste and car free city♦ Science and Technology♦ A new surface transportation Master Plan
Abu Dhabi Tourism Authority• Established in 2004.• To develop and promote the emirates tourism industry.• Responsibilities involve: – destination marketing, – infrastructure and product development, and – regulation and classification
Tourism 2030The Tourism vision is to attract 7.3 million visitors, staying in 80,000 room by 2030.As an economic driver the industry is important.Current Tourism contribution to our non-oil GDP is around 10.7%Anticipated in 2011 to be 11.1%Anticipated in 2012 to be 11.4%Anticipated in 2015 to be 12.1%
Our 2030 AspirationTo realise our world class destination potential
Business EventsTo secure innovative and viable Business Events aligned to the Abu Dhabi2030 Plan and for the social and economic benefit of the emirate.
Advantage Abu DhabiA three-year Abu Dhabi TourismAuthority initiative aimed at catalysingand seeding innovative and viable businessevents aligned to the Abu DhabiGovernment’s 2030 Economic PlanAimed at International Conferencesand ExhibitionsAAD Recipient:
Etihad Airways♦ EY selected as “’World’s Leading Airline ‘ by World Travel Awards two years in a row ( 2009, 2010 )♦ Operating 66 destinations in 43 countries
Our Current Status overall♦ Well performing ‘niche’ destination planning measured growth♦ Business travel dominates – working on building leisure travel+ MICE♦ Significant penetration into major regional and global markets: – UAE/GCC/UK – Germany, France, Italy, India, US, Canada, Australia, China♦ Expanding accommodation supply♦ Roster of global business events♦ Roster of world-class leisure and cultural events
Where Are We Going♦ Clear direction for medium and long term growth♦ Ability to respond to emerging challenges and opportunities♦ The 2012 scenario: – Over 2.7 million hotel guests – 27,000 rooms – Adding 8 billion AED annually to the emirate’s economy♦ Build on a sustainable demand and supply relationship♦ A culturally sensitive and relevant tourism industry♦ Expand MICE
The Next Few Years♦ Challenging era: – Optimistic standstill scenario driven by no global growth and worldwide economic recession♦ Abu Dhabi not immune but well inoculated: – Small, upmarket, business-orientated destination – Positive demand and accommodation supply balance – Sourcing significant regional demand – Sustainable and dynamic economy – The right resources – Global aviation hub – Flexibility to react to changing conditions and opportunities
The Business Events Future….♦ Please watch this space for an imminent announcement which will significantly boost our conventional credentials♦ We have a 10-year plan to have Abu Dhabi ranked in the world’s top 50 meetings destinations,♦ To increase our convention potential 10-fold♦ To increase our MICE and business tourism income five-fold and♦ New developments to achieve this aim.
Look Who’s Coming to Abu Dhabi♦ 2012World Ophthalmology Congress.8,000 – 12,000 participants expected at this the world’s oldest running medical convention.♦ 2012 Routes – The 18th World Route Development Forum, September 30 – October 3 at ADNEC. Between 3,500 – 4,000 participants expected.♦ 2015 Asian Pacific Congress of Cardiologists at ADNEC. Around 3,000 delegates expected.♦ 2015 World Association of Zoos & Aquariums Annual Convention. Al Ain Wildlife Park & Resort. Around 1,000 delegates expected.
Durban and KwaZulu-Natal: buildingsupport and major business eventtargeting 23 May 2011
Some facts about KwaZulu-Natal• One of 9 provinces• Population 10.25mn (20.6% of RSA ‘s population in 2009)• Has a surviving and well known Zulu monarchy• Principal language Zulu =80.9%• English =13.6%• Afrikaans 1.5%• Contributes 16.5% of total SA GDP (2nd largest contributor)• Sub-tropical climate 17-28o in summer and11- 25o in Winter• Easily accessible – world class airport, 2 major ports and a sophisticated road network.
Durban | A Powerful Economic Player • Recognised as South Africa’s best run municipality. • Africa’s major port, second largest manufacturing hub – petrochemical; paper, pulp & related chemicals; car manufacturing, sugar, other chemicals; clothing and footwear - and RSA’s leading domestic tourism destination. • Population: over 3.7m people. • Contributes over 10% to SA’s GDP. • Growth Rate: 6% growth, higher than national average and that of Johannesburg & Cape Town. • Consistent A+ global credit rating • Knowledge hub – two universities
Durban | An Award Winning City • Award-winning International Convention Centre voted the best convention centre in Africa for the past 9 years and has been rated in the top 10 worldwide. • The ICC has also won an international award for the ‘most environmentally conscious congress centre’. • Durban has also been listed as one of the world’s top 10 family beach holiday destinations in the latest edition of Lonely Planets Travel With Children. • Award-winning uShaka Marine World is the 5th biggest aquarium of its kind in the world. • Voted the friendliest city in South Africa.
Durban | Response to business tourism challengesChallenge ResponseAir access New King Shaka International Airport; negations and incentives to encourage foreign airlines to use facilityPublic transport People mover; dedicated bus shuttles for specific conferencesCompetition & levels of awareness Expansion of Durban ICC to include ICC Arena; Mobilisation of a dedicated and independent convention bureauSafety and security Joint operation centre; increased and visible policing; Private sector commitment to supplement security initiativesImage Establishment of iconic facilities such as Moses Mabhida Sport Stadium, and Ushaka Marine World. Upgrade of existing icons – Durban beachfront
Some Previous Conferences • Microsoft Conference • Oracle • SITA-GOVTECH – Information technology supplier to the Government • Sugar Cane Technology Conference – new technologies in the sugar industry • World Aids Conference • World Congress of Surgeons • International Society Hematology Conference • International Congress for Electron Microscopy • International Society of Chemotherapy • International Statistical Institute Conference • International Nurses Conference
Need to reverse current downward trend in terms of ICCA or association meeting rankings –231 (2009) (131 in 2008) vs. Johannesburg 133 (125 in 2008) and Cape Town 35 (35 in 2008)
Definition“Convention Bureaus promote the business tourism potential of a destination ... “their main purpose is to increase the number of events, conferences and meetings held in the destination; whether a city, a region or a country” (ICCA, 2009)
Convention Bureau Roles• Lead generation and tracking; - to identify business tourism opportunities;• Bidding and bid support – with associations, meeting planners and venues;• Delegate boosting – marketing support for specific meetings;• Business tourism destination marketing – stimulating awareness of a tourism destination from a business perspective – the attractions and business tourism services of a region;• Product development and accreditation;• Impact assessments; and• Co-ordination.
Convention Bureau Support together withPartners• Promotional Materials;• Educational Trips and Site Inspections;• Supplier Information and Quotations;• Social Programmes;• Pre and Post Tours and Incentive Packages;• Assistance with Congress bids;• Convention Publicity and Delegate Boosting;• Destination Display and Promotion;• Information Kits and Welcome packs for delegates;• Shuttle Services; and• Identification of PCO services
Short term achievements/priorities/ challenges• Founding agreement and initial 5 year strategy;• Year 1 action plan, budget and strategy and institutional framework;• Corporate identity, branding and membership of key associations ICCA , SITE , SACCI & FCCI;• Business tourism planning guide or directory;• Dedicated business tourism website;• Immediate mining for smaller meetings which could be hosted by smaller venues in KZN;• Monthly sales calls to meeting decision makers and organisers;• Meeting with KZN meeting venues and business tourism service providers;• Bid support – assisted with winning of 10 recent bids, (Seatrade Africa Cruise Forum; Baptist, Transplant, Indaba, Responsible Packaging, COP 17 ; 14 Global Forestry; 4th International Wildlife and WCCS)• Actively involved in over 10 other key bids;• Adding value and support funds for existing business events – to build reputation and induced leisure tourism impact of business events;• Gathering of qualifying meeting data and submitting to ICCA – ranking improvement from 231 – 178.
FCCI – What’s Next? • Initiated a competitive advantage research study • Launching multi-city study on the economic benefits ‘beyond tourism’Image source: embunpagi2009.files.wordpress.com
The Beyond Tourism Study• Identifying the longer term economic benefits resulting from key business and association events• 6 cities participating• Sydney already completed a similar exercise