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Rohit Talwar - Convention 2020 - Venue Sector Meeting - IMEX 23 05 11


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Presentation on Convention 2020 to the ICCA Venue Sector Meeting at IMEX 23 05 11

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Rohit Talwar - Convention 2020 - Venue Sector Meeting - IMEX 23 05 11

  1. 1. “2020 and Beyond –Convention Centres and Hotels – are the Challenges the Same?” IMEX Venue Sector Meeting May 23rd 2011 Rohit Talwar CEO – Fast Future
  2. 2. Convention 2020• Global strategic foresight study to help the meetings industry prepare for the decade ahead - Industry-wide sponsors• Multiple outputs Nov 2009 – December 2011• Recent survey on issues / strategies / business models for 2011 & 2015
  3. 3. Growth is not GuaranteedImage source: Piper Report
  4. 4. Thinking is Back in FashionImage source:
  5. 5. Business Model / ROI Innovation Free or FantasticImage source:
  6. 6. TMT – Convergence and ImmersionTelephony Connectivity• Voice • Cellular• Messaging • Up to 14 bands• SIM card • WLAN/BT• Phonebook • GPS• Ring Tones • NFC• Security • FMData/ MultimediaEnterprise • Camera 8-16M• 100Mbps • Camcorder• Email • 24M Color Display• IMS • Memory (160GB)• Browsing • Multiformat A/V • HD Video/TV out• VPN • Games• PIM• Ecommerce Software (50-100M Tps) • Protocols • DRM• Payments • Middleware • Applications • User Interface • Minimize fragmentation
  7. 7. What I Want – When I WantImage sources L-R: / /
  8. 8. New Analytics and a New Knowledge InfrastructureImage source:
  9. 9. Augmented Reality / Heads UpImage sources L-R: /
  10. 10. Haptics / Holograms / Interactive SurfacesImage sources L-R: / / blogspot. com
  11. 11. Total Customization In 2020, the personal comfort of attendees will be much more important to organizers than today. Individuals will be able to obtain personalised menus at meals, there will be many options for entertainment and relaxation, e.g. customized seating. Organizers will make far better use of information about individual attendees than they do today. 11Image source: 1093 respondents
  12. 12. SustainabilityEnvironmental considerations will play an increasing role inthe choice of business and leisure hotels. 606 Respondents
  13. 13. Hotels will need to develop strong social media listening skills to understand how customer needs and perceptions of brands and service quality are truly evolving and to develop service propositions, marketing messages, and pricing solutions that reflect the needs of an increasingly diverse customer base. 60 54 50 42 40 30 20 10 4 0 0Image source: 597 Respondents Strongly agree Agree Disagree Strongly disagree
  14. 14. Hotels will increasingly provide additional business services e.g. translation, access to legal and accounting advice,secretarial support, company formation, organization of small meetings, etcImage source: amadeus 610 Respondents
  15. 15. Factors influencing the decision to attend in 2020 (03/10)Imagine your life in 2020, what are the factors that would encourage you to attend live events such as conferences and exhibitions? % of Respondents 15
  16. 16. Less but Bigger? By 2020, compared to today, I expect there to be fewer but larger conferences and exhibitions covering wide topics, industrysectors, or "communities of interest" - with less choice of which events to attend, but much more choice within the events themselves. 16Image source: Qatar National Convention Centre 1085 respondents
  17. 17. More, Smaller and Specialized?By 2020, compared to today, I expect there to be a greater choice of manymore smaller, highly specialized conferences, exhibitions and meetings - there will be much more competition from events wanting me to attend. 17Image source: 1090 respondents
  18. 18. Increasing Commercial Opportunities greater opportunitiesIn 2020, conferences and exhibitions will include far to sample and purchase products and services than they do at themoment - there will be vastly more business opportunities at conferences and exhibitions than there are today. 18Image source: 1086 respondents
  19. 19. Embrace Collaboration – Events e.g GastroImage source:
  20. 20. Embrace Collaboration – Design e.g LIFTImage sources: /
  21. 21. Personal and Immersive e.g. Globe Forum Silent ConferenceImage source:
  22. 22. Food Inspiration Reinventing the Trade ShowImage sources: /
  23. 23. Venue Priorities 2011 Provide free Create lower More flexible broadband cost operating service offerings to wireless access models meet customer demand 23Image sources: / /
  24. 24. Venue Priorities 2011 (1 of 2)163 Respondents (11/10)
  25. 25. Venue Priorities 2011 (2 of 2)163 Respondents (11/10)
  26. 26. Venue Strategies 2015 Offer full AV Offer a full Full e-solution package meeting planning to event service to help organisers attract events 26Image sources: / /
  27. 27. Venue Strategies 2015 (1 of 2)163 Respondents (11/10)
  28. 28. Venue Strategies 2015 (2 of 2)163 Respondents (11/10)
  29. 29. Venue Business Models 2015 Grow leisure Outsource Create new and retail to management to events alone or diversify third party with partners revenues specialists 29Image sources l – r : /
  30. 30. Venue Business Models 2015155 Respondents (11/10)
  31. 31. Convention 2020 - Conclusions• Demand will hold up• Be clear on strategic positioning• Innovation required in formats, business models, capability and technology• Focus on ‘enabling business’• Personalisation is key• ‘Total sustainability’ agendaImage sources: /
  32. 32. Next Steps – How Can You Get Involved?• Future Reports – Give us Feedback• Take part in Pulse Surveys• Contribute Expert Papers• Run / Host a Workshop / Survey• Student Essay Competition• Suggest Research Topics - tell us what you’d like to see• Ask about the sponsorship
  33. 33. Fast Future – Meetings Industry Services• Briefings and workshops for executive management and boards of venues, CVB’s and associations• Customised research on trends, technologies and new markets• Development of strategies and business plans• ‘Deep dives’ on key trends and technology developments• Consultancy and workshop facilitation on innovation and new business models 33
  34. 34. Fast Future• Research, consulting, speaking, leadership• 5-20 year horizon - focus on ideas, developments, people, trends and forces shaping the future• Clients – Industry Associations – ICCA, ASAE, PCMA, MPI – Corporates - GE, Nokia, Pepsi, IBM, Intel, Samsung, GSK, SAP, Orange, O2, E&Y, KPMG, Amadeus, Sabre, Travelport, Travelex, ING, Santander, Barclays, Citibank, Deutschebank – Governments - Dubai, Finland, Nigeria, Singapore, UK, US – Convention Bureaus – Seoul, Sydney, London, San Francisco, Toronto, Abu Dhabi, Durban, Athens, Slovenia, Copenhagen – Convention Centres – Melbourne, Adelaide, Qatar, QEIICC – Hotels - Accor Group, Preferred, – Intercontinental – Congrex, Kenes – Aeroports de Paris / Schiphol Group
  35. 35. Future Convention Cities Initiative• Cities that want to be at the leading edge of delivering business events• Focus on maximising long term economic benefit of events• Research, sharing of expertise and best practices• Meet four time a year• Initiated and co-ordinated by Fast Future
  36. 36. Hotels 2020: Beyond Segmentation Objectives• Identify change drivers and key success characteristics for the globally branded hotel sector over the next decade• Examine the implications for: – Hotel strategy – Brand portfolio – Business models – Customer targeting – Innovation
  37. 37. Rohit Talwar• Global futurist and founder of Fast Future Research.• Award winning speaker on future insights and strategic innovation – addressing leadership audiences in 40 countries on 5 continents• Author of Designing Your Future – Published 08/2008• Profiled by UK’s Independent Newspaper as one of the Top 10 Global Future Thinkers• Led futures research, scenario planning and strategic consultancy projects for clients in telecommunications, technology, pharmaceuticals, banking, travel and tourism, environment, food and government sectors• Clients include 3M, BBC, BT, BAe, Bayer, Chloride, DTC De Beers, DHL, EADS, Electrolux, E&Y, GE, Hoover, Hyundai, IBM, ING, Intel, KPMG, M&S, Nakheel, Nokia, Nomura, Novartis, OECD, Orange, Panasonic, Pfizer, PwC, Samsung, Shell, Siemens, Symbian, Yell , numerous international associations and governments agencies in the US, UK, Finland, Dubai, Nigeria, Saudi Arabia and Singapore.• To receive Fast Future’s newsletters please email
  38. 38. Designing Your Future Key Trends, Challenges and Choices Facing Association and Nonprofit Leaders• 50 key trends• 100 emerging trends• 10 major patterns of change• Key challenges and choices for leaders• Strategic decision making framework• Scenarios for 2012• Key futures tools and techniques• Published August 2008• Price £49.95 / €54.95/ $69.95• Email invoice request to
  39. 39. Our Services Bespoke research; Identification & Analysis of Future Trends, Drivers & Shocks Public Speaking, In- Company Briefings, Accelerated Scenario Seminars and Planning, Timelining & Workshops Future MappingPersonal Futuring forLeaders and Leadership Expert Consultations &Teams Futures Think Tanks Identification of Design & Facilitation of Opportunities for Innovation, Incubation Innovation and Strategic & Venturing Programmes Strategy Creation & Investment Development of Implementation Roadmaps
  40. 40. Example Projects• Public and private client research e.g. : – Convention 2020 – the Future of Business Events – Future Convention Cities Initiative – Maximising LongTerm Economic Impact of Events – One Step Beyond – Future trends and challenges for the events industry – Hotels 2020: Beyond Segmentation – Future Hotel Strategies – The Future of Travel and Tourism in the Middle East – a Vision to 2020 – Future of Travel and Tourism Investment in Saudi Arabia – Aviation and Airports e.g. Aviation 2030 – Scenario Projects – Migration 2030, Future of Narcotics, Chemical Sector, Family 2030 – Scenarios for the global economy for 2030 and the implications for migration – Designing Your Future (Published August 2008) – book written for the American Society of Association Executives & The Center for Association Leadership – Global Economies – e.g. The Future of China – the Path to 2020 – The Shape of Jobs to Come – Emerging Science and Technology Sectors and Careers – Winning in India and China• Strategic advice to industry players• Confidential advisory and coaching services to CEOs and top teams• Public speaking at public conferences and in-company events• Future thinking workshops and retreats
  41. 41. Example Clients