Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Mighty  Small Ten Steps to Creating an Effective  Online Marketing Strategy For your Virtual Travel Agency
Welcome! <ul><li>You’re a savvy, independent and experienced travel agent.  You want to strengthen your online brand and d...
Step 1:  Create your Brand <ul><li>Business Name  </li></ul><ul><li>Trademark </li></ul><ul><li>Logo </li></ul><ul><li>Oth...
Step 2:  Cover The Big Five <ul><li>Web Site(s) </li></ul><ul><li>Blog(s) </li></ul>
Step 2:  The Big Five <ul><li>Web Site(s) </li></ul><ul><li>Blog(s) </li></ul>Freshness Relevance Engagement UGC:  User Ge...
Step 2:  The Big Five: Web site Own your domain; know where all your files are stored, and passwords.
Step 2:  The Big Five: Blogs Blogs can define you as an expert and build your personal brand. Use  Feedburner  to let read...
Step 2:  The Big Five: LinkedIn LinkedIn GROUPS Can be great sources of contacts and news in the travel industry…..good fo...
Step 2:  The Big Five: Twitter Have more than ONE Twitter accounts allow you to segment your market and leverage messages ...
Step 2:  The Big Five: Facebook Fan Pages will be useful as Google and Bing begin to Index FB; could help your search engi...
Step 3:  Optimize <ul><li>Site Title - Keywords </li></ul><ul><li>Headings </li></ul><ul><li>Internal Links </li></ul><ul>...
Step 4:  Plan your Strategy <ul><li>Goals </li></ul><ul><li>Target Audience </li></ul><ul><li>Monthly Activities </li></ul>
Step 5:  Execute <ul><li>Editorial Calendar </li></ul><ul><li>Flickr or other photo account </li></ul><ul><li>Upload lots ...
Step 6:  Maintain <ul><li>Frequent Updates </li></ul><ul><li>Search for yourself </li></ul><ul><li>Including images </li><...
Step 7:  Reciprocate <ul><li>Comment on  </li></ul><ul><li>others’ accounts, ReTweet </li></ul><ul><li>Participate in  </l...
Step 8:  Organize <ul><li>Aggregates: </li></ul><ul><li>Google Wave </li></ul><ul><li>Orsiso </li></ul><ul><li>Tweetdeck (...
Step 9:  Monitor <ul><li>Google Alerts </li></ul><ul><li>SEO software </li></ul><ul><li>Google Analytics </li></ul>
Step 10:  Be Yourself <ul><li>Become an Expert </li></ul><ul><li>Offer useful info </li></ul><ul><li>Don’t sell </li></ul>...
Further Exploration <ul><li>Mashable.com </li></ul><ul><li>Chris Brogan </li></ul><ul><li>http://wwwChrisbrogan.com </li><...
Further Exploration <ul><li>Google Analytics: </li></ul><ul><li>http://www.google.com/analytics/ </li></ul><ul><li>Web Str...
Thanks for  watching!
Contact Us <ul><li>Interested in learning more about building your online presence as a Virtual Travel Agent? </li></ul><u...
Upcoming SlideShare
Loading in …5
×

Social Media for the Virtual Travel Agency

1,885 views

Published on

Kathleen Lyons of FastNet Media presents:
Ten Steps to Creating an Effective Online Marketing Strategy For your Virtual Travel Agency

Learn how to integrate five online media tools and make yourself into an expert!

Social Media for the Virtual Travel Agency

  1. 1. Mighty Small Ten Steps to Creating an Effective Online Marketing Strategy For your Virtual Travel Agency
  2. 2. Welcome! <ul><li>You’re a savvy, independent and experienced travel agent. You want to strengthen your online brand and differentiate your business from all others. </li></ul><ul><li>This presentation offers a brief introduction to building an online presence as a </li></ul><ul><li>Virtual Travel Agent, using five major Internet tools. If you have further questions, contact us. </li></ul><ul><li>Many thanks to Ellen Paderson who agreed to serve as a Case Study for this lesson. She is the able owner of </li></ul><ul><li>Smiles & Miles Travel and </li></ul><ul><li>Bar Mitzvah Vacations . </li></ul>Kathleen Lyons FastNet Media CEO Travel Agent Owner - FastNet Travel - Textile Travel
  3. 3. Step 1: Create your Brand <ul><li>Business Name </li></ul><ul><li>Trademark </li></ul><ul><li>Logo </li></ul><ul><li>Other Graphics </li></ul><ul><li>Own your own Name </li></ul><ul><li>Multiple Domains </li></ul>
  4. 4. Step 2: Cover The Big Five <ul><li>Web Site(s) </li></ul><ul><li>Blog(s) </li></ul>
  5. 5. Step 2: The Big Five <ul><li>Web Site(s) </li></ul><ul><li>Blog(s) </li></ul>Freshness Relevance Engagement UGC: User Generated Content
  6. 6. Step 2: The Big Five: Web site Own your domain; know where all your files are stored, and passwords.
  7. 7. Step 2: The Big Five: Blogs Blogs can define you as an expert and build your personal brand. Use Feedburner to let readers subscribe to your blog & receive updates automatically.
  8. 8. Step 2: The Big Five: LinkedIn LinkedIn GROUPS Can be great sources of contacts and news in the travel industry…..good for blogging/keeping your site fresh.
  9. 9. Step 2: The Big Five: Twitter Have more than ONE Twitter accounts allow you to segment your market and leverage messages over more than one ‘channel’.
  10. 10. Step 2: The Big Five: Facebook Fan Pages will be useful as Google and Bing begin to Index FB; could help your search engine ranking.
  11. 11. Step 3: Optimize <ul><li>Site Title - Keywords </li></ul><ul><li>Headings </li></ul><ul><li>Internal Links </li></ul><ul><li>Inbound Links </li></ul><ul><li>Keyword </li></ul><ul><li>Density </li></ul><ul><li>Complete </li></ul><ul><li>your </li></ul><ul><li>Profiles </li></ul>
  12. 12. Step 4: Plan your Strategy <ul><li>Goals </li></ul><ul><li>Target Audience </li></ul><ul><li>Monthly Activities </li></ul>
  13. 13. Step 5: Execute <ul><li>Editorial Calendar </li></ul><ul><li>Flickr or other photo account </li></ul><ul><li>Upload lots of pix </li></ul>
  14. 14. Step 6: Maintain <ul><li>Frequent Updates </li></ul><ul><li>Search for yourself </li></ul><ul><li>Including images </li></ul><ul><li>Check your Twitter </li></ul><ul><li>@name regularly </li></ul>
  15. 15. Step 7: Reciprocate <ul><li>Comment on </li></ul><ul><li>others’ accounts, ReTweet </li></ul><ul><li>Participate in </li></ul><ul><li>forums </li></ul><ul><li>Be helpful </li></ul>
  16. 16. Step 8: Organize <ul><li>Aggregates: </li></ul><ul><li>Google Wave </li></ul><ul><li>Orsiso </li></ul><ul><li>Tweetdeck (has FB integration) </li></ul><ul><li>Blog Organizers: </li></ul><ul><li>PostRank </li></ul><ul><li>Feedburner </li></ul>
  17. 17. Step 9: Monitor <ul><li>Google Alerts </li></ul><ul><li>SEO software </li></ul><ul><li>Google Analytics </li></ul>
  18. 18. Step 10: Be Yourself <ul><li>Become an Expert </li></ul><ul><li>Offer useful info </li></ul><ul><li>Don’t sell </li></ul><ul><li>Friend first, then client </li></ul>
  19. 19. Further Exploration <ul><li>Mashable.com </li></ul><ul><li>Chris Brogan </li></ul><ul><li>http://wwwChrisbrogan.com </li></ul><ul><li>Seth Godin </li></ul><ul><li>http://sethgodin.typepad.com/ </li></ul>
  20. 20. Further Exploration <ul><li>Google Analytics: </li></ul><ul><li>http://www.google.com/analytics/ </li></ul><ul><li>Web Strategist: </li></ul><ul><li>http://www.web-strategist.com/blog/ </li></ul><ul><li>Bar Mitzvah Vacations </li></ul><ul><li>http://www.barmitzvahvacations.com </li></ul>
  21. 21. Thanks for watching!
  22. 22. Contact Us <ul><li>Interested in learning more about building your online presence as a Virtual Travel Agent? </li></ul><ul><li>We offer consulting and design services at a fair cost, from site audits and strategic planning to development and maintenance of your entire online marketing program. </li></ul><ul><li>Contact Kathleen: </li></ul><ul><li>[email_address] </li></ul>

×