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Methodology	
  Minute	
  –	
  Online	
  Ethnographies	
  
Do	
  You	
  Interact	
  Differently	
  
In	
  a	
  Virtual	
  Environment?	
  
What	
  If	
  You	
  Could	
  Create	
  A	
...
What	
  Transferrable	
  Skills	
  
Can	
  ParGcipants	
  Learn	
  In	
  
Online	
  Worlds?	
  
How	
  Are	
  They	
  Simi...
Large	
  CollaboraGve	
  CommuniGes	
  
(Environments	
  With	
  Millions	
  of	
  
Users)	
  
	
  
Online	
  RelaGonships...
Methods
Strengths Weaknesses
1.  Less	
  restricGons	
  when	
  sharing	
  
online	
  experiences	
  due	
  to	
  
increased	
  an...
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Virtual Ethnography

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Brief presentation on virtual ethnographies.

Published in: Education, Technology, Real Estate
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Virtual Ethnography

  1. 1. Methodology  Minute  –  Online  Ethnographies  
  2. 2. Do  You  Interact  Differently   In  a  Virtual  Environment?   What  If  You  Could  Create  A   New  Iden(ty  
  3. 3. What  Transferrable  Skills   Can  ParGcipants  Learn  In   Online  Worlds?   How  Are  They  Similar  And   How  Are  They  Different  From   Face  To  Face  Environments?   From  the  First  MUD  in  1979  to   WoW  in  2004,  What  Virtual   Worlds  Will  be  Available  in  2020?  
  4. 4. Large  CollaboraGve  CommuniGes   (Environments  With  Millions  of   Users)     Online  RelaGonships  and  Friendships   (Including  Marriages)     Highly  Complex  Economies   (Virtual  to  Real  Currency  Exchange)  
  5. 5. Methods
  6. 6. Strengths Weaknesses 1.  Less  restricGons  when  sharing   online  experiences  due  to   increased  anonymity.   2.  Extensive  data  is  gathered   automaGcally  /  silently  by  the   online  system.   3.  Chat  logs,  forum  data  are  easy  for   the  researcher  to  record.   4.  Does  not  require  long  distance   travelling.  Low  costs  studies   1.  May  be  difficult  to  obtain   parGcipants’  demographical  data.   2.  System  data  /  analyGcs  may  include   extensive  noise  limiGng  the  usability   3.  Difficulty  gauging  non-­‐verbal  cues  in   text-­‐centric  environments.   4.  CommunicaGon  difficulGes  due  to   technological  limitaGons.  (E.g.   Different  connecGvity  and  typing   levels)  

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