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(c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 20141
JAPANESE WALLET PHONES
by Gerhard Fasol PhD, Eurotechnology Japan KK	

May 18, 2014, 16th edition	

free trial version with a few selected pages.	

download full report from: http://www.eurotechnology.com/store/walletphone/
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014
EXECUTIVE SUMMARY: 

JAPANESE WALLET PHONES
• Wallet phones are mobile phones (or smartphones) which include a multi-application IC which is both linked to the
applications of the phone and which can communicate securely to external readers/writers via a Near-Field
Communication antenna system	

• Wallet phones enable a great variety of functions:	

• Applications requiring high security: electronic money, tickets, mobile electronic credit card payments,ATM-cards, building
access cards, employee ID cards etc	

• Low security applications: club membership, customer fidelity point cards etc	

• Wallet phones enable mobile operators to enter the credit card business via mobile phone based credit cards, and
therefore enable mobile operators to open new business areas	

• The world’s first wallet phone was the P506iC, which was commercially introduced by NTT-Docomo on July 10th,
2004 with a suite of applications linked to the wallet.	

• In the 10 years since 2004, wallet phones have developed and expanded greatly.While traditional Japanese wallet
phones are still widely in use in Japan, Apple iOS and Android based smartphones are rapidly growing in marketshare
and are expanding the universe of wallet phone applications in Japan and globally.
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(c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014
VERSION HISTORY - WALLET PHONES
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4 May 19, 2004
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VERSION HISTORY - WALLET PHONES
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14 March 29, 2007
15 August 12, 2008
16 May 18, 2014
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LICENSE
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This research report comes without any warranty of any kind.The authors and Eurotechnology Japan K. K. do not warrant that the information in this report is without error,
nor that the information serves any particular purpose. For legal advice please consult properly licensed legal professionals, for investment advice please consult properly
licensed financial advisors.Trademarks mentioned are the property of their owners.

Eurotechnology is a trademark or registered trademark in Japan and other countries.
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014
AGENDA - WALLET PHONES
• Executive summary: wallet phones	

• The Concept:What are wallet phone and why	

• Hard ware, software platform and systems	

• Hardware etc	

• Security and Privacy	

• Mifare, Oyster, FeliCa-Mifare interoperability	

• The Eco-System, and applications	

• FeliCa Networks Inc -The Company	

• Applications	

• Mobile Credit: DoCoMo’s entry into credits and consumer loans	

• Mobile credit platform iD, and DCMX	

• QuicPay	

• Electronic Cash and electronic/mobile payments in Japan	

• Edy and BitWallet	

• Tokyo Mitsubishi UFJ mobile banking and Edy	

• Jibun Bank	

• ToruCa,Town Pocket, i-Touch and related services	

• Initial core applications and the wallet phone roll-out	

• Competitive market place	

• KDDI	

• Vodafone wireless IC card phone	

• Mopass	

• Summary
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(c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014
THE CONCEPT -



WHAT ARE WALLET PHONES

AND WHY
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WALLET PHONES
• Wallet Phones are mobile phones with built-in multi-application IC-chips, plus the near
field communication (NFC) systems which enables the on-board chip to interact with a
reader/writer terminal	

• In addition, for a complete wallet phone eco-system, JAVA applications and network
infrastructure and specially developed reader/writer units at point of use (e.g. railway
stations, store cash registers, POS, etc), and back-office systems and servers for transaction
processing are required.	

• DoCoMo conducted public tests between December 2003 and June 2004 for 5000 users
and introduced wallet phones commercially from July 2004.	

• We estimate that in mid-2007 about 30 million wallet phones are in use in Japan, while
we estimate that about 50 million wallet phones will be in used by 2010 and we expect
growth to continue without drastic changes
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IMPLICATIONS FORTHE MOBILE CARRIER
• Wallet phones will form part of the essential daily life
infrastructure - unlike multimedia and music maybe addictive
but are non-essential	

• Thus wallet functionality takes the carrier’s services from the
periphery into the center of the customer’s lives	

• Carriers will move to a different business model: from charging
for minutes and kilobytes, to management fees for
authentication platforms, transaction platforms, identity
management fees etc.
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HARDWARE, SOFTWARE
PLATFORM AND SYSTEMS
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WALLET PHONE SYSTEM OVERVIEW
• The figure on the left hand side shows an
overview of the complete wallet phone
system implemented by DoCoMo.	

• DoCoMo’s wallet phone system is a platform
for a wide range of applications ranging from 	

• high-security applications including
electronic money, electronic banking,
travel tickets, workplace access cards etc
down to 	

• relatively low-security applications such
as sports-club membership cards, or
customer fidelity point cards.
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FELICA AND MIFARE
31
Card FeliCa Mifare
Developer/	

owner
SONY
Developed by Mikron in
Austria	

Acquired by PHILIPS
Major
Deployment
SUICA & Icoca/Japan	

DoCoMo wallet phone	

Octopus/Hong Kong	

Edy/Japan
Oyster/London	

Credit cards
Cards sold
Felica IC 170 million	

(incl 30 million mobile)
1.2 billion
Readers 7 million
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014
SECURITY AND PRIVACY
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THE ECO-SYSTEM
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FELICA NETWORKS INC.



THE COMPANY
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APPLICATIONS
• This section gives a short overview of some applications of wallet phones. For a more complete description of mobile
payments and m-commerce in Japan and for many more applications of wallet phones see:	

• http://www.eurotechnology.com/store/mobilepay/ 	

• http://www.eurotechnology.com/store/suica/	

• http://www.eurotechnology.com/store/cmode/
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MOBILE CREDIT:

DOCOMO’S ENTRY INTOTHE CREDIT
AND CONSUMER LOANS BUSINESS
• This section gives a short overview. Read in detail in our “Mobile payment and
keitai credit report”:	

• http://www.eurotechnology.com/store/mobilepay/
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DOCOMO’S STRATEGIC INVESTMENTS
• DoCoMo’s controlling investment in Mitsui Sumitomo Credit Card Corporation is part of several strategic
investments during 2005	

• The overall purpose of these investments is to develop income streams which are independent of data or
voice traffic
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ID – DOCOMO’S MOBILE CREDIT
PLATFORM
• This section gives a short overview. Read in detail in our “Mobile payment and
keitai credit report”:	

• http://www.eurotechnology.com/store/mobilepay/
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POSTERMINAL FOR “ID” - USED ONCE/MONTH?
• On December 1, 2005 Mitsui-Sumitomo Cards launched the iD branded keitai credit service	

• Picture on the left hand side show reader/writer terminal for iD compatible cards	

• The staff of an excellent restaurant/bar inTokyo with a similar iD read/write payment terminal recently told us that this iD terminal is
used about once per month, so clearly it will be a long process to bring iD to mainstream customer acceptance (asked why the
restaurant installs and keeps a payment system which is only used once per month, we were told this was because the investment
company owning the building is related to the NTT-DoCoMo group, and requires installation of DoCoMo’s payment system for all
tenants including this restaurant. Clearly, commercial power helps…)
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PROMOTING DOCOMO’S MOBILE
CREDIT PLATFORM ID
• This section gives a short overview. Read in detail in our “Mobile payment and
keitai credit report”:http://www.eurotechnology.com/store/mobilepay/
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PAYINGTAXI FARES WITH MOBILE CREDIT ID
• DoCoMo created arrangements with a number of taxi operators in theTokyo region to accept iD mobile phone payments based on
DoCoMo’s iD mobile credit payment	

• Mobile credit payment is linked with DoCoMo’sToruCa system: when paying the taxi fare, the mobile phone picks up an information
message/advertisement from theTaxi company
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DCMX – DOCOMO’S MOBILE AND
CARD CREDIT BRAND
• This section gives a short overview. Read in detail in our “Mobile payment and
keitai credit report”:	

• http://www.eurotechnology.com/store/mobilepay/
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ELECTRONIC CASH AND

ELECTRONIC/MOBILE PAYMENTS IN
JAPAN
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EDY ELECTRONIC CASH

(PRE-INSTALLED IN ALL I-
MODE-FELICA PHONES)
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BITWALLET KK (NOW RAKUTEN EDY KK)
• Business:	

• Planning and management of prepaid electronic money business (Edy)	

• Development of companies issuing prepaid electronic money, and of shops
accepting it	

• Management of the “Edy” brand	

• Company Foundation:	

• January 18, 2001	

• Paid in capital:	

• YEN 21,453.5 Million (US$ 214 Million)
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(c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014
EDY IN FELICA WALLET PHONES
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I-MODE-FELICA: P506IC “WALLET PHONE” SCREEN IMAGES

EDY ELECTRONIC CASH
• Menu showing remaining balance (here:YEN
100) for “Edy” electronic cash	

• Screen shows the display from the Edy JAVA
application	

• The JAVA application reads the remaining
balance from the FeliCa card built-into the
mobile phone	

• Note that the electronic cash is stored
directly and securely in the FeliCa chip
onboard the phone - access to a remote
server is not necessary to display the balance
or to make payments or charging/refilling
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EDY GIFT
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TOKYO-MITSUBISHI-UFC 

MOBILE BANKING 

AND 

EDY
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JIBUN-BANK

BY KDDI ANDTOKYO-
MITSUBISHI UFJ BANK
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JIBUN (=“SELF”) BANK
• Responding to DoCoMo’s move into credit card and payment
services, KDDI responded by creating “Jibun Ginkou” (= Self-Bank)
in cooperation withTokyo-Mitsubishi UFJ.	

• Jibun-Bank created a full banking interface for mobile phones and
allows account management, including payments, transfers, bill
payments etc from the mobile phone.	

• As part of the Jibun-Ginkou Bank service, KDDI also offers Credit
Cards.The former “KDDI-The-Card” has been merged into a new
AU-Jibun-Bank Card during 2008.	

• KDDI offers Jibun-Bank not only to KDDI/AU subscribers, but also
to subscribers of competing mobile operators.	

• For details on Jibun Bank see our report:	

• http://www.eurotechnology.com/store/kddi/
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DOCOMO’STORUCA SERVICE
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“TOWNPOCKET”,“I-TOUCH”AND OTHER
“TOUCHTO ACTIVATE” SERVICES
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TOWNPOCKET
• The “Town-pocket” service is
typical for class of services,
where the user touches a
terminal with his mobile Felica
wallet phone to trigger a
determined action	

• The action can be to register a
bookmark in his/her phone, to
receive an email with information
etc.
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“I-MODE-FELICA PREVIEW SERVICE”

(JANUARY - JUNE 2004)
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“I-MODE-FELICA PREVIEW SERVICE”

(JANUARY - JUNE 2004)
• As usual in Japan, before introducing wallet phones to the general public, DoCoMo tested
wallet phones with 5000 “monitors” during a 6 months long testing period from January
to June 2004.	

• The following section describes this testing phase of wallet phones.	

• Note that the transaction partners during the testing phase are not all exactly the same as
those during the introduction phase to consumers from July 2004.Although we are not
aware of an announcement by DoCoMo, we assume that some transaction partners
either dropped out during testing, or postponed participation, while other new partners
joined during the testing phase.	

• The following description of the testing phase gives a good indication of the likely
development of wallet phones in the initial period of introduction.
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I-MODE-FELICA WALLET-PHONE SERVICES



AFTER INTRODUCTION 

ON JULY 10, 2004
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INITIAL ELEVEN (11) I-MODE-FELICA WALLET-
PHONE SERVICES



FROM JULY 10, 2004
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TWENTYTHREE (23) I-MODE-FELICA WALLET-
PHONE SERVICES



AFTER AUGUST 2004 AND BEYOND
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“I-MODE-FELICA” SERVICES AFTER AUGUST 2004 (4)
• Matsumoto Kyoshi (Chemists, toiletry stores) from August 2004	

• Edy ecash	

• Point card	

• Softbank mobile (mobile internet services,ASP) from August 2004	

• Membership card (point card)	

• e-Tickets, e-Coupons	

• YaMaYa (Food and wine stores) from August 2004	

• Edy payment	

• Membership card (point card)	

• UFJ Card (consumer finance, credit cards)	

• Credit payments	

• UC Card (consumer finance, credit cards)	

• Electronic payment	

• Company employee card
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BIC CAMERA 

CUSTOMER CARD
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BIC CAMERA MEMBERSHIP CARD
• BIC camera stores membership
point card can be stored in FeliCa
wallet phones.	

• When the customer purchases at
BIC-Camera, he/she places the
FeliCa wallet phone on a FeliCa
reader/writer at the cash register,
and the points corresponding to
the purchase are registered on his/
her customer fidelity account	

• The FeliCa wallet phone serves as
the customer club card
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BIC CAMERA MEMBER REGISTRATION
• To register for membership for his/her FeliCa wallet phone the customer fills in a form, and a
QR-code contains the memberships number in encoded form, as well as providing access to
the URL to download the membership JAVA application, which has access to the FeliCa chip	

• More about QR-codes: http://www.eurotechnology.com/store/qr/
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YODOBASHI CAMERA 

CUSTOMER CARD
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“I-MODE-FELICA” EXAMPLE: 



KARAOKE MEMBERSHIP CARD
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“I-MODE-FELICA” EXAMPLE: 

ELECTRONIC DOOR KEY
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COCA-COLA’S C-MODE
(NOW COCA-COLA PARK)
• In the meantime, Coca-Cola has transformed C-mode into “Coca Cola Park”	

• More about mobile payments for vending machines:	

• http://www.eurotechnology.com/store/cmode/	

• http://www.eurotechnology.com/store/suica/
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“I-MODE-FELICA” EXAMPLE: 



FOR XEROX COPY MACHINES
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“I-MODE-FELICA” EXAMPLE: 



SEGA GAME PARLORS
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“I-MODE-FELICA” EXAMPLE: 



TICKET-PIA
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“I-MODE-FELICA” EXAMPLE: 



AM/PM CONVENIENCE STORES
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EXAMPLE:AM/PM CONVENIENCE STORES
• Electronic cash payments at point of sale (POS) terminals	

• offers and new content for “club-ap”
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“I-MODE-FELICA” EXAMPLE: 



ALL NIPPON AIRWAYS ANA
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PHONES ASTRAINTICKETS



FROM 2005/2006 “MOBILE SUICA” CONVERTS I-MODE/FELICA
PHONES INTOTRAINTICKETS





READ MORE ABOUT SUICA:

HTTP://WWW.EUROTECHNOLOGY.COM/STORE/SUICA/
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SUICA FOR FIRST-CLASS E-TICKETS
• From 2005/2006 SUICA functions will be integrated into mobile FeliCa wallet phones.Train tickets, season
tickets, 1st Class (Green) tickets, SUICA eCash will be integrated into mobile phones
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THE COMPETITIVE PICTURE:

DOCOMO, KDDI/AU ANDVODAFONE /
SOFTBANK

… FELICA AS A COMPETITIVETOOL
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EZ-FELICA

KDDI’S WALLET PHONE





FOR MORE ABOUT KDDI:

HTTP://WWW.EUROTECHNOLOGY.COM/STORE/KDDI/
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KDDI’S WALLET PHONE: EZFELICA
EZ FeliCa in the game parlor
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VODAFONE KK’S WALLET PHONE
CONCEPT (VODAFONE SOLD JAPAN
OPERATIONSTO SOFTBANK AND
TERMINATED BUSINESS IN JAPAN)
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VODAFONE WIRELESS IC-CARD PHONE
• In response to DoCoMo’s development of I-mode/FeliCa wallet phonesVodafone
(Japan’s third largest mobile carrier, now SoftBank, see: http://
www.eurotechnology.com/store/softbank/ ) initially announced the development
of an alternative wireless card system. 	

• Vodafone (now: SoftBank) seemed initially not to join DoCoMo’s “mobile FeliCa”
system, but to develop an independent approach.	

• Vodafone (now: SoftBank) announced it’s own contactless IC-Card on May 6,
2004, about 6 months after DoCoMo started the field trials described elsewhere
in the present report.Vodafone clearly still has to create the industry alliances,
which DoCoMo already has achieved in Japan.	

• WhileVodafone (at that time under the name J-Phone) was the leader in Camera
phones,Vodafone is now clearly the follower. However, that is not necessarily a
bad thing, especially sinceVodafone is much stronger outside Japan than DoCoMo.
It is quite likely thatVodafone will introduce these smartcard systems in Europe
and elsewhere about 3-4 years down the road asVodafone has done for Camera
Phones,Vodafone-Live! and other services and technologies.
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VODAFONE WIRELESS IC-CARD PHONE
• In 2004,Vodafone tested the J-SH53X mobile phone (by SHARP) with
wireless smartcard functions with the following properties:	

• Card interface and antenna are built into the J-SH53X body	

• Smartcards, including flash memory are not built into the phone body but are pushed
into a separate card slot. Smartcards can therefore be exchanged.	

• IC cards can have contact and no-contact interfacing	

• Two different card types have been tested/developed in cooperation with
Hitachi:	

• For traffic applications and other business fields: JICSAP2.0, EEPROM: 32 KByte, Flash
memory: 64 MByte	

• For finance, public administration and other business fields: ISO14443Type B,
EEPROM: 32 KByte, Flash memory: 64 MByte
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VODAFONE WIRELESS IC-CARD PHONE J-SH53X

ANNOUNCED MARCH 6, 2004
• Vodafone’s J-SH53X phone with
wireless smartcard.	

• We expect that this system enables
similar technical functions and
applications to DoCoMo’s I-mode/
FeliCa system.	

• However, we have not yet seen the
wide network of partners which
DoCoMo has signed up in order to
achieve market penetration.
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VODAFONE’S WALLET PHONE STRATEGY
• On March 6, 2004Vodafone announced it’s own contactless
smart-card based wallet phone system, and exhibited the J-
SH53X prototype wallet phone.This system appeared to be
independently developed from DoCoMo/SONY mobile FeliCa,
most likely based on Europe’s PHILIPS Mifare system	

• On February 24, 2005Vodafone announced to follow KDDI/AU
in licensing the mobile FeliCa system from FeliCa Networks.
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MOBILE FELICA AND

MOPASS
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SUMMARY
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SUMMARY: 

WALLET PHONES
• Wallet phones are mobile phones which include a multi-application IC which is both linked to the applications of the
phone and which can communicate securely to external readers/writers via a Near-Field Communication antenna system	

• Wallet phones enable a great variety of functions:	

• Applications requiring high security: electronic money, tickets, mobile electronic credit card payments,ATM-cards, building access
cards, employee ID cards etc	

• Low security applications: club membership, customer fidelity point cards etc	

• Wallet phones enable mobile operators to enter the credit card business via mobile phone based credit cards, and
therefore enable mobile operators to open new business areas	

• Wallet phones can in principle store many if not all functions of wallets: cash, credit cards,ATM cards, train tickets, room
keys, building access, membership cards etc.Today the memory or wallet phones is still limited, so that in reality not all
these items can be stored at the same time in today’s wallet phones. Futher development of wallet phones is necessary
until wallet phones can fulfill all the functions of our wallets	

• The world’s first wallet phone was the P506iC, which was commercially introduced by NTT-Docomo on July 10th, 2004
with a suite of applications linked to the wallet.	

• In the 10 years since 2004, wallet phones have developed and expanded greatly.While traditional Japanese wallet phones
are still widely in use in Japan, Apple iOS and Android based smartphones are rapidly growing in marketshare and are
expanding the universe of wallet phone applications in Japan and globally.
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MORE INFORMATION:
• Blogs:	

• http://fasol.com/blog/	

• http://eurotechnology.com/blog/	

• Reports:	

• http://www.eurotechnology.com/store/
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CONTACT AND FURTHER INFORMATION
• Eurotechnology Japan KK	

• http://www.eurotechnology.com/	

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• reports:http://www.eurotechnology.com/store/ 	

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Japanese wallet phones

  • 1. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 20141 JAPANESE WALLET PHONES by Gerhard Fasol PhD, Eurotechnology Japan KK May 18, 2014, 16th edition free trial version with a few selected pages. download full report from: http://www.eurotechnology.com/store/walletphone/
  • 2. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 EXECUTIVE SUMMARY: 
 JAPANESE WALLET PHONES • Wallet phones are mobile phones (or smartphones) which include a multi-application IC which is both linked to the applications of the phone and which can communicate securely to external readers/writers via a Near-Field Communication antenna system • Wallet phones enable a great variety of functions: • Applications requiring high security: electronic money, tickets, mobile electronic credit card payments,ATM-cards, building access cards, employee ID cards etc • Low security applications: club membership, customer fidelity point cards etc • Wallet phones enable mobile operators to enter the credit card business via mobile phone based credit cards, and therefore enable mobile operators to open new business areas • The world’s first wallet phone was the P506iC, which was commercially introduced by NTT-Docomo on July 10th, 2004 with a suite of applications linked to the wallet. • In the 10 years since 2004, wallet phones have developed and expanded greatly.While traditional Japanese wallet phones are still widely in use in Japan, Apple iOS and Android based smartphones are rapidly growing in marketshare and are expanding the universe of wallet phone applications in Japan and globally. 2
  • 3. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 VERSION HISTORY - WALLET PHONES 3 Version Date Content added, updates 1 2 3 4 May 19, 2004 5 6 7 8 9 10 11 12 Subscribe to this report, and we will regularly send you the latest versions. ! subscription, annual payment, you can end the subscription any time (no refunds):
  • 4. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 VERSION HISTORY - WALLET PHONES 4 Version Date Content added, updates 13 14 March 29, 2007 15 August 12, 2008 16 May 18, 2014 17 18 19 20 21 22 23 24 Subscribe to this report, and we will regularly send you the latest versions. ! subscription, annual payment, you can end the subscription any time (no refunds):
  • 5. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 LICENSE 5 Thank you for purchasing licenses to our reports, and for your cooperation with our licensing conditions. Only through your purchases can we continue to produce high-quality market reports from Japan ! INTHE CASE OF SINGLE LICENSE: If you have purchased a single copy license of this report, you are not permitted to copy this report except for a single back-up copy ! INTHE CASE OF CORPORATE LICENSE: in the case that your company has purchased a corporate license, you may distribute this report inside your company including protected corporate information servers locked to the outside, but you cannot distribute this report outside your company ! ANNUAL SUBSCRIPTION: we offer annual subscriptions for a particular report, and also for all our reports in one single transaction at a great discount - please contact us for details. Corporations subscribing will receive all updates at the time of publication, so that you can be sure to have the latest up-to-date information ! This research report comes without any warranty of any kind.The authors and Eurotechnology Japan K. K. do not warrant that the information in this report is without error, nor that the information serves any particular purpose. For legal advice please consult properly licensed legal professionals, for investment advice please consult properly licensed financial advisors.Trademarks mentioned are the property of their owners.
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  • 6. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 AGENDA - WALLET PHONES • Executive summary: wallet phones • The Concept:What are wallet phone and why • Hard ware, software platform and systems • Hardware etc • Security and Privacy • Mifare, Oyster, FeliCa-Mifare interoperability • The Eco-System, and applications • FeliCa Networks Inc -The Company • Applications • Mobile Credit: DoCoMo’s entry into credits and consumer loans • Mobile credit platform iD, and DCMX • QuicPay • Electronic Cash and electronic/mobile payments in Japan • Edy and BitWallet • Tokyo Mitsubishi UFJ mobile banking and Edy • Jibun Bank • ToruCa,Town Pocket, i-Touch and related services • Initial core applications and the wallet phone roll-out • Competitive market place • KDDI • Vodafone wireless IC card phone • Mopass • Summary 6
  • 7. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 THE CONCEPT -
 
 WHAT ARE WALLET PHONES
 AND WHY 7
  • 8. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 WALLET PHONES • Wallet Phones are mobile phones with built-in multi-application IC-chips, plus the near field communication (NFC) systems which enables the on-board chip to interact with a reader/writer terminal • In addition, for a complete wallet phone eco-system, JAVA applications and network infrastructure and specially developed reader/writer units at point of use (e.g. railway stations, store cash registers, POS, etc), and back-office systems and servers for transaction processing are required. • DoCoMo conducted public tests between December 2003 and June 2004 for 5000 users and introduced wallet phones commercially from July 2004. • We estimate that in mid-2007 about 30 million wallet phones are in use in Japan, while we estimate that about 50 million wallet phones will be in used by 2010 and we expect growth to continue without drastic changes 8
  • 9. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 IMPLICATIONS FORTHE MOBILE CARRIER • Wallet phones will form part of the essential daily life infrastructure - unlike multimedia and music maybe addictive but are non-essential • Thus wallet functionality takes the carrier’s services from the periphery into the center of the customer’s lives • Carriers will move to a different business model: from charging for minutes and kilobytes, to management fees for authentication platforms, transaction platforms, identity management fees etc. 17
  • 10. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 HARDWARE, SOFTWARE PLATFORM AND SYSTEMS 18
  • 11. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 WALLET PHONE SYSTEM OVERVIEW • The figure on the left hand side shows an overview of the complete wallet phone system implemented by DoCoMo. • DoCoMo’s wallet phone system is a platform for a wide range of applications ranging from • high-security applications including electronic money, electronic banking, travel tickets, workplace access cards etc down to • relatively low-security applications such as sports-club membership cards, or customer fidelity point cards. 19
  • 12. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 FELICA AND MIFARE 31 Card FeliCa Mifare Developer/ owner SONY Developed by Mikron in Austria Acquired by PHILIPS Major Deployment SUICA & Icoca/Japan DoCoMo wallet phone Octopus/Hong Kong Edy/Japan Oyster/London Credit cards Cards sold Felica IC 170 million (incl 30 million mobile) 1.2 billion Readers 7 million
  • 13. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 SECURITY AND PRIVACY 34
  • 14. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 THE ECO-SYSTEM 40
  • 15. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 
 FELICA NETWORKS INC.
 
 THE COMPANY 44
  • 16. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 APPLICATIONS • This section gives a short overview of some applications of wallet phones. For a more complete description of mobile payments and m-commerce in Japan and for many more applications of wallet phones see: • http://www.eurotechnology.com/store/mobilepay/ • http://www.eurotechnology.com/store/suica/ • http://www.eurotechnology.com/store/cmode/ 47
  • 17. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 MOBILE CREDIT:
 DOCOMO’S ENTRY INTOTHE CREDIT AND CONSUMER LOANS BUSINESS • This section gives a short overview. Read in detail in our “Mobile payment and keitai credit report”: • http://www.eurotechnology.com/store/mobilepay/ 48
  • 18. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 DOCOMO’S STRATEGIC INVESTMENTS • DoCoMo’s controlling investment in Mitsui Sumitomo Credit Card Corporation is part of several strategic investments during 2005 • The overall purpose of these investments is to develop income streams which are independent of data or voice traffic 54
  • 19. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 ID – DOCOMO’S MOBILE CREDIT PLATFORM • This section gives a short overview. Read in detail in our “Mobile payment and keitai credit report”: • http://www.eurotechnology.com/store/mobilepay/ 55
  • 20. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 POSTERMINAL FOR “ID” - USED ONCE/MONTH? • On December 1, 2005 Mitsui-Sumitomo Cards launched the iD branded keitai credit service • Picture on the left hand side show reader/writer terminal for iD compatible cards • The staff of an excellent restaurant/bar inTokyo with a similar iD read/write payment terminal recently told us that this iD terminal is used about once per month, so clearly it will be a long process to bring iD to mainstream customer acceptance (asked why the restaurant installs and keeps a payment system which is only used once per month, we were told this was because the investment company owning the building is related to the NTT-DoCoMo group, and requires installation of DoCoMo’s payment system for all tenants including this restaurant. Clearly, commercial power helps…) 57
  • 21. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 PROMOTING DOCOMO’S MOBILE CREDIT PLATFORM ID • This section gives a short overview. Read in detail in our “Mobile payment and keitai credit report”:http://www.eurotechnology.com/store/mobilepay/ 59
  • 22. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 PAYINGTAXI FARES WITH MOBILE CREDIT ID • DoCoMo created arrangements with a number of taxi operators in theTokyo region to accept iD mobile phone payments based on DoCoMo’s iD mobile credit payment • Mobile credit payment is linked with DoCoMo’sToruCa system: when paying the taxi fare, the mobile phone picks up an information message/advertisement from theTaxi company 60
  • 23. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 DCMX – DOCOMO’S MOBILE AND CARD CREDIT BRAND • This section gives a short overview. Read in detail in our “Mobile payment and keitai credit report”: • http://www.eurotechnology.com/store/mobilepay/ 61
  • 24. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 ELECTRONIC CASH AND
 ELECTRONIC/MOBILE PAYMENTS IN JAPAN 66
  • 25. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 EDY ELECTRONIC CASH
 (PRE-INSTALLED IN ALL I- MODE-FELICA PHONES) 74
  • 26. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 BITWALLET KK (NOW RAKUTEN EDY KK) • Business: • Planning and management of prepaid electronic money business (Edy) • Development of companies issuing prepaid electronic money, and of shops accepting it • Management of the “Edy” brand • Company Foundation: • January 18, 2001 • Paid in capital: • YEN 21,453.5 Million (US$ 214 Million) 75
  • 27. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 EDY IN FELICA WALLET PHONES 87
  • 28. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 I-MODE-FELICA: P506IC “WALLET PHONE” SCREEN IMAGES
 EDY ELECTRONIC CASH • Menu showing remaining balance (here:YEN 100) for “Edy” electronic cash • Screen shows the display from the Edy JAVA application • The JAVA application reads the remaining balance from the FeliCa card built-into the mobile phone • Note that the electronic cash is stored directly and securely in the FeliCa chip onboard the phone - access to a remote server is not necessary to display the balance or to make payments or charging/refilling 92
  • 29. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 EDY GIFT 93
  • 30. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 TOKYO-MITSUBISHI-UFC 
 MOBILE BANKING 
 AND 
 EDY 97
  • 31. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 JIBUN-BANK
 BY KDDI ANDTOKYO- MITSUBISHI UFJ BANK 104
  • 32. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 JIBUN (=“SELF”) BANK • Responding to DoCoMo’s move into credit card and payment services, KDDI responded by creating “Jibun Ginkou” (= Self-Bank) in cooperation withTokyo-Mitsubishi UFJ. • Jibun-Bank created a full banking interface for mobile phones and allows account management, including payments, transfers, bill payments etc from the mobile phone. • As part of the Jibun-Ginkou Bank service, KDDI also offers Credit Cards.The former “KDDI-The-Card” has been merged into a new AU-Jibun-Bank Card during 2008. • KDDI offers Jibun-Bank not only to KDDI/AU subscribers, but also to subscribers of competing mobile operators. • For details on Jibun Bank see our report: • http://www.eurotechnology.com/store/kddi/ 105
  • 33. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 DOCOMO’STORUCA SERVICE 106
  • 34. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 “TOWNPOCKET”,“I-TOUCH”AND OTHER “TOUCHTO ACTIVATE” SERVICES 110
  • 35. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 TOWNPOCKET • The “Town-pocket” service is typical for class of services, where the user touches a terminal with his mobile Felica wallet phone to trigger a determined action • The action can be to register a bookmark in his/her phone, to receive an email with information etc. 111
  • 36. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 “I-MODE-FELICA PREVIEW SERVICE”
 (JANUARY - JUNE 2004) 113
  • 37. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 “I-MODE-FELICA PREVIEW SERVICE”
 (JANUARY - JUNE 2004) • As usual in Japan, before introducing wallet phones to the general public, DoCoMo tested wallet phones with 5000 “monitors” during a 6 months long testing period from January to June 2004. • The following section describes this testing phase of wallet phones. • Note that the transaction partners during the testing phase are not all exactly the same as those during the introduction phase to consumers from July 2004.Although we are not aware of an announcement by DoCoMo, we assume that some transaction partners either dropped out during testing, or postponed participation, while other new partners joined during the testing phase. • The following description of the testing phase gives a good indication of the likely development of wallet phones in the initial period of introduction. 114
  • 38. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 I-MODE-FELICA WALLET-PHONE SERVICES
 
 AFTER INTRODUCTION 
 ON JULY 10, 2004 115
  • 39. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 INITIAL ELEVEN (11) I-MODE-FELICA WALLET- PHONE SERVICES
 
 FROM JULY 10, 2004 119
  • 40. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 TWENTYTHREE (23) I-MODE-FELICA WALLET- PHONE SERVICES
 
 AFTER AUGUST 2004 AND BEYOND 122
  • 41. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 “I-MODE-FELICA” SERVICES AFTER AUGUST 2004 (4) • Matsumoto Kyoshi (Chemists, toiletry stores) from August 2004 • Edy ecash • Point card • Softbank mobile (mobile internet services,ASP) from August 2004 • Membership card (point card) • e-Tickets, e-Coupons • YaMaYa (Food and wine stores) from August 2004 • Edy payment • Membership card (point card) • UFJ Card (consumer finance, credit cards) • Credit payments • UC Card (consumer finance, credit cards) • Electronic payment • Company employee card 126
  • 42. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 BIC CAMERA 
 CUSTOMER CARD 127
  • 43. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 BIC CAMERA MEMBERSHIP CARD • BIC camera stores membership point card can be stored in FeliCa wallet phones. • When the customer purchases at BIC-Camera, he/she places the FeliCa wallet phone on a FeliCa reader/writer at the cash register, and the points corresponding to the purchase are registered on his/ her customer fidelity account • The FeliCa wallet phone serves as the customer club card 128
  • 44. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 BIC CAMERA MEMBER REGISTRATION • To register for membership for his/her FeliCa wallet phone the customer fills in a form, and a QR-code contains the memberships number in encoded form, as well as providing access to the URL to download the membership JAVA application, which has access to the FeliCa chip • More about QR-codes: http://www.eurotechnology.com/store/qr/ 129
  • 45. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 YODOBASHI CAMERA 
 CUSTOMER CARD 130
  • 46. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 “I-MODE-FELICA” EXAMPLE: 
 
 KARAOKE MEMBERSHIP CARD 133
  • 47. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 “I-MODE-FELICA” EXAMPLE: 
 ELECTRONIC DOOR KEY 135
  • 48. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 COCA-COLA’S C-MODE (NOW COCA-COLA PARK) • In the meantime, Coca-Cola has transformed C-mode into “Coca Cola Park” • More about mobile payments for vending machines: • http://www.eurotechnology.com/store/cmode/ • http://www.eurotechnology.com/store/suica/ 137
  • 49. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 “I-MODE-FELICA” EXAMPLE: 
 
 FOR XEROX COPY MACHINES 142
  • 50. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 “I-MODE-FELICA” EXAMPLE: 
 
 SEGA GAME PARLORS 144
  • 51. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 “I-MODE-FELICA” EXAMPLE: 
 
 TICKET-PIA 148
  • 52. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 “I-MODE-FELICA” EXAMPLE: 
 
 AM/PM CONVENIENCE STORES 151
  • 53. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 EXAMPLE:AM/PM CONVENIENCE STORES • Electronic cash payments at point of sale (POS) terminals • offers and new content for “club-ap” 153
  • 54. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 “I-MODE-FELICA” EXAMPLE: 
 
 ALL NIPPON AIRWAYS ANA 157
  • 55. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 PHONES ASTRAINTICKETS
 
 FROM 2005/2006 “MOBILE SUICA” CONVERTS I-MODE/FELICA PHONES INTOTRAINTICKETS
 
 
 READ MORE ABOUT SUICA:
 HTTP://WWW.EUROTECHNOLOGY.COM/STORE/SUICA/ 163
  • 56. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 SUICA FOR FIRST-CLASS E-TICKETS • From 2005/2006 SUICA functions will be integrated into mobile FeliCa wallet phones.Train tickets, season tickets, 1st Class (Green) tickets, SUICA eCash will be integrated into mobile phones 168
  • 57. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 THE COMPETITIVE PICTURE:
 DOCOMO, KDDI/AU ANDVODAFONE / SOFTBANK
 … FELICA AS A COMPETITIVETOOL 171
  • 58. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 EZ-FELICA
 KDDI’S WALLET PHONE
 
 
 FOR MORE ABOUT KDDI:
 HTTP://WWW.EUROTECHNOLOGY.COM/STORE/KDDI/ 174
  • 59. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 KDDI’S WALLET PHONE: EZFELICA EZ FeliCa in the game parlor 177
  • 60. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 VODAFONE KK’S WALLET PHONE CONCEPT (VODAFONE SOLD JAPAN OPERATIONSTO SOFTBANK AND TERMINATED BUSINESS IN JAPAN) 178
  • 61. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 VODAFONE WIRELESS IC-CARD PHONE • In response to DoCoMo’s development of I-mode/FeliCa wallet phonesVodafone (Japan’s third largest mobile carrier, now SoftBank, see: http:// www.eurotechnology.com/store/softbank/ ) initially announced the development of an alternative wireless card system. • Vodafone (now: SoftBank) seemed initially not to join DoCoMo’s “mobile FeliCa” system, but to develop an independent approach. • Vodafone (now: SoftBank) announced it’s own contactless IC-Card on May 6, 2004, about 6 months after DoCoMo started the field trials described elsewhere in the present report.Vodafone clearly still has to create the industry alliances, which DoCoMo already has achieved in Japan. • WhileVodafone (at that time under the name J-Phone) was the leader in Camera phones,Vodafone is now clearly the follower. However, that is not necessarily a bad thing, especially sinceVodafone is much stronger outside Japan than DoCoMo. It is quite likely thatVodafone will introduce these smartcard systems in Europe and elsewhere about 3-4 years down the road asVodafone has done for Camera Phones,Vodafone-Live! and other services and technologies. 179
  • 62. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 VODAFONE WIRELESS IC-CARD PHONE • In 2004,Vodafone tested the J-SH53X mobile phone (by SHARP) with wireless smartcard functions with the following properties: • Card interface and antenna are built into the J-SH53X body • Smartcards, including flash memory are not built into the phone body but are pushed into a separate card slot. Smartcards can therefore be exchanged. • IC cards can have contact and no-contact interfacing • Two different card types have been tested/developed in cooperation with Hitachi: • For traffic applications and other business fields: JICSAP2.0, EEPROM: 32 KByte, Flash memory: 64 MByte • For finance, public administration and other business fields: ISO14443Type B, EEPROM: 32 KByte, Flash memory: 64 MByte 180
  • 63. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 VODAFONE WIRELESS IC-CARD PHONE J-SH53X
 ANNOUNCED MARCH 6, 2004 • Vodafone’s J-SH53X phone with wireless smartcard. • We expect that this system enables similar technical functions and applications to DoCoMo’s I-mode/ FeliCa system. • However, we have not yet seen the wide network of partners which DoCoMo has signed up in order to achieve market penetration. 181
  • 64. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 VODAFONE’S WALLET PHONE STRATEGY • On March 6, 2004Vodafone announced it’s own contactless smart-card based wallet phone system, and exhibited the J- SH53X prototype wallet phone.This system appeared to be independently developed from DoCoMo/SONY mobile FeliCa, most likely based on Europe’s PHILIPS Mifare system • On February 24, 2005Vodafone announced to follow KDDI/AU in licensing the mobile FeliCa system from FeliCa Networks. 182
  • 65. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 MOBILE FELICA AND
 MOPASS 183
  • 66. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 SUMMARY 187
  • 67. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 SUMMARY: 
 WALLET PHONES • Wallet phones are mobile phones which include a multi-application IC which is both linked to the applications of the phone and which can communicate securely to external readers/writers via a Near-Field Communication antenna system • Wallet phones enable a great variety of functions: • Applications requiring high security: electronic money, tickets, mobile electronic credit card payments,ATM-cards, building access cards, employee ID cards etc • Low security applications: club membership, customer fidelity point cards etc • Wallet phones enable mobile operators to enter the credit card business via mobile phone based credit cards, and therefore enable mobile operators to open new business areas • Wallet phones can in principle store many if not all functions of wallets: cash, credit cards,ATM cards, train tickets, room keys, building access, membership cards etc.Today the memory or wallet phones is still limited, so that in reality not all these items can be stored at the same time in today’s wallet phones. Futher development of wallet phones is necessary until wallet phones can fulfill all the functions of our wallets • The world’s first wallet phone was the P506iC, which was commercially introduced by NTT-Docomo on July 10th, 2004 with a suite of applications linked to the wallet. • In the 10 years since 2004, wallet phones have developed and expanded greatly.While traditional Japanese wallet phones are still widely in use in Japan, Apple iOS and Android based smartphones are rapidly growing in marketshare and are expanding the universe of wallet phone applications in Japan and globally. 188
  • 68. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 MORE INFORMATION: • Blogs: • http://fasol.com/blog/ • http://eurotechnology.com/blog/ • Reports: • http://www.eurotechnology.com/store/ 189
  • 69. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com Japanese wallet phones (version 16) May 18, 2014 CONTACT AND FURTHER INFORMATION • Eurotechnology Japan KK • http://www.eurotechnology.com/ ! • reports:http://www.eurotechnology.com/store/ • twitter: http://twitter.com/gfasol/ • website: http://www.eurotechnology.com/ 190