The Start of Tibi Clothing Brand


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It was in 1997 when Amy Smilovic started her career in the fashion industry.Amy is the designer and founder of one of the world’s largest contemporary brand today Tibi.

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The Start of Tibi Clothing Brand

  1. 1. The Start of Tibi Clothing BrandIt was in 1997 when Amy Smilovic started hercareer in the fashion industry.Amy is the designerand founder of one of the world’s largestcontemporary brand today Tibi. Amy assigns to afirm motto of "casual chic" and this themecontinually filters through in her work.From having a fruitful marketing position atAmerican Express in New York City, Amyrelocated to Asia with her husband and began designing a small collection of contemporaryTibi dresses.Tibi has rapidly expanded offering of ten collections per year as well as acomplete shoe line, swimwear, and home accessories. Amy hand designs a range of printsand styles to match her personal taste and distinctive approach to dressing which sheshowcases in the tents of Bryant Park each season during NYCs Mercedes Benz FashionWeek. Pretty soon, her husband Frank Smilovic also joined her and now becomes thePresident of the company.Her husband, Frank is the one in charge for developing and implementing Tibis globalgrowth strategy and managing the day-to-day affairs. Before assuming this role, Frank wasSenior Vice President of Gateways Japan, Asia and Australia operations. And prior toGateway, Frank was with American Express for over 25 years in a variety of senior positionsincluding Head of Finance for Europe, Vice President Worldwide Marketing based in NewYork and President Merchant Services Group for Asia.It was in September 2006 when the first Tibi retail boutique was launched in New York.Since Amy is passionate about surrounding herself with creative people and an inspiringenvironment, the first Tibi’s design studio and showroom was been located in SoHo at 120Wooster Street and was designed by Steve Blatz and Antonio Saracino. As a matter of fact,
  2. 2. the beautiful Tibi boutique has received architectural acclaim in notable publications such asInterior Design Magazine.Tibi clothing can be found in over 500 specialty stores and upscale department storesworldwide includingStanwells, Saks Fifth Avenue, Henri Bendel, Neiman Marcus,Bloomingdales, Harvey Nichols, Harrods and Scoop. Tibi also has showrooms in LosAngeles, Dallas, London, Milan, Australia and Canada to better support the company’sexpansion.. Many celebrities have become avid fans of Tibis sophisticated prints andcaptivating creations. Few of them are Scarlett Johansson, Liv Tyler, Drew Barrymore andReese Witherspoon.Her youthful and sophisticated style of clothes gives gorgeous inspiration to each individual’sidentity. There dresses in bright colors and interesting prints are also perfect for matchingwith this seasons luxurious fabrics, denim, and leather jackets and boots. Tibi clothing offerssomething to liven up any wardrobe, and any occasion! Each passionate piece is infused withboth masculine and feminine aesthetics and created with rich, luxurious fabrics thatharmonize captivating contradictions. Pretty sure you can experience the true you wearingpiece from Tibi clothing.