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Colorism ppt

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Colorism in the Media
November 13, 2008

This presentation provides a brief background on the origins of internal prejudices. The discussion touched upon on how African Americans view themselves as "dark skinned" and "light skinned" and also mentions a brief history behind the social status ascribed to each of these labels.

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Colorism ppt

  1. 1. Umoja Presents: Colorism in the Media
  2. 2. What is racism??? <ul><li> Racism |noun </li></ul><ul><li> the belief that all members of each race possess characteristics or abilities specific to that race, esp. </li></ul><ul><li>so as to distinguish it as inferior or superior to another race or races. </li></ul><ul><li>prejudice, discrimination, or antagonism directed against someone of a different race based on such a belief - Race is SOCIALLY constructed...there is no proof that race is a biological feature in humans... </li></ul><ul><li>- it is human nature to label people; racism began as far back as Christopher Columbus? time when they used race to justify why they could enslave those who were non-white and take advantage of them during the conquest of the Americas and Africa by the Europeans </li></ul>
  3. 3. What is internal racism??? <ul><li>Colorism is a form of discrimination in which human beings are accorded differing social and treatment based on skin color </li></ul><ul><li>Miscegenation, or race mixing, became widespread as Europeans, Africans, and Native Americans mixed their seed and substance to produce a kaleidoscope of skin tones and features.  But these primary race groupings differed sharply in their civil liberties and political freedoms.  Subtle variations in appearance took on enormous consequences in meaning, especially among Negros. </li></ul><ul><li>Fair-skinned slaves automatically were selected for the better jobs, which were located in the master's house. After gaining the trust of their masters, many of these fair-skinned slaves traveled throughout the nation and abroad with their masters and their families, therefore affording them the opportunity to be exposed to the finer things, and many became educated as a result. Their darker-tone peers labored relentlessly in the fields. They were the ones who were beaten, burned and hanged, the ones permanently condemned to be the lowest of the low in U.S. society. </li></ul>
  4. 4. How African Americans began to characterize themselves <ul><li>Black  Brown  Tan  Mulatto  Light-Skinned  White= Superiority </li></ul><ul><ul><li>Brown paper bag tests of the 1960s </li></ul></ul><ul><ul><ul><li>- Entrance into certain parties or organizations depended on whether or not you were darker than a brown paper bag </li></ul></ul></ul><ul><li>Blue Vein Society </li></ul><ul><ul><li>-Original goal was to establish a group of African Americans who could hold up a particular demeanor in society </li></ul></ul><ul><li>“ Color-tax” parties </li></ul><ul><ul><li>The darker your date was, the more you had to pay to get into the party </li></ul></ul><ul><li>Brown Fellowship </li></ul><ul><ul><li>- Their focus was to assimilate into white culture, while benefiting from the ownership of slaves.  They used their money to further distinguish themselves from dark-skinned blacks, even those who had equal wealth status </li></ul></ul>Source: http://students.ou.edu/M/Craig.A.Marroquin-1/colorism.html COLORISM CLIP
  5. 5. Examples of colorism in other places <ul><li>Pigmentocracy: a social hierarchy based on skin tone that is practiced in Russia. </li></ul><ul><li>Egyptian art: darker skinned Egyptians are servants to the king and queen, where they can be found picking up the queen, plowing the fields, and in many cases the darker skinned Egyptian are small characters. This infers that the darker skinned Egyptians where looked at as insignificant.   </li></ul>
  6. 6. Stereotypes <ul><ul><li>monkey, tar baby, jigaboo, high yellow, coconut, light bright </li></ul></ul>
  7. 7. The Black woman’s place in Hollywood <ul><li>Only 29% of all roles go to women, of those only 10% go to black women </li></ul>Source: http://findarticles.com/p/articles/mi_m1077/is_/ai_10806101 Striving Black Actresses
  8. 8. Black Actresses Today Fast Forward to Now…
  9. 9. Video Girls <ul><li>Willie Lynch: Dark skinned slaves vs. light skinned slaves & males vs. females </li></ul><ul><li>The type of women often portrayed in media usually fit a stereotype: Light skinned with long hair </li></ul>Young Berg Sources: http://findarticles.com/p/articles/mi_hb6546/is_50/ai_n29060932/pg_2?tag=artBody;col1 And http://www.hiphopvideos.net
  10. 10. What do the children see??? <ul><li>From a young age, somewhat predetermined standards are </li></ul><ul><li>imposed upon the consciousness of the Black child. </li></ul>A Girl Like Me
  11. 11. Thank You <ul><li>P.s. Barack Obama 08! </li></ul>

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