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Social Media + Public Health


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Presentation about how public health institutions and community-based organizations can use social media to educate and engage with the community.

Published in: Health & Medicine

Social Media + Public Health

  1. 1. Social Media & Public Health Gateway Northwest Maternal & Child Health Network Annual Meeting March 31, 2011Farra Trompeter (@farra)
  2. 2. What we’ll cover today•  Social media overview•  Key tools and case studies•  Baby and Me campaign
  3. 3. What aresocial media?
  4. 4. Social Media•  Online•  Open•  Flexible•  Dynamic•  Highly accessible•  Interactive•  Real-timeMedia that allow for open interactionbetween content producers andcontent consumers
  5. 5.
  6. 6. But why does it matter?
  7. 7.
  8. 8. “Interactive media has the potential to revolutionize the field of public health. Interactive communication and knowledge sharing engages users and provides the opportunity for relevant and meaningful health information. Using these new channels, public health communicators can allow users to personalize health information, participate in two-way conversations on health topics, and access credible health information at the time they are making critical health decisions.”Source: CDC Health Marketing – eHealth Marketing Fact Sheet
  9. 9. Trends •  81% of 18–33 year-olds online use social network sites •  70% of black and Hispanic online adults use social network sites •  Black and Hispanic online adults are significantly more likely to use Twitter than white online adults •  Black and Hispanic adults are most likely to use wireless or mobile internetSource: Pew Internet & American Life Project
  10. 10. Trends •  19% of internet users look online for information about pregnancy and childbirth •  40% of online consumers turn to social media for health information. •  61% of people now use the Internet instead of visiting a doctor.Source: Pew;
  11. 11. How does it allcome together?
  12. 12. Let’s look at a few moreexamples, tools and channels…
  13. 13. Great. So tell meabout Baby and Me?
  14. 14. What is Baby and Me?•  Baby and Me campaign goals for Greater Newark: •  Improve access to early entry into prenatal care •  Decrease percent of low birth weight babies •  Decrease percent of preterm births •  Increase availability of preconception and interconception care
  15. 15. What is Baby and Me?•  Baby and Me campaign goals (cont.): •  Promote risk reduction screening •  Reduce risks indicated by a previous adverse pregnancy outcome through interventions between pregnancies •  Integrate preconception and interconception health education into state provided services •  Improve perinatal outcomes for pregnant teens
  16. 16. Who are we trying to reach?Primary audiences:•  African–American women in the Greater Newark area, age 15–44•  Hispanic women in the Greater Newark area, age 15–44
  17. 17. Who are we trying to reach?Secondary audiences:•  Community–based organizations in Greater Newark•  Families of pregnant women
  18. 18. Desde que quedamos embarazados, nos hemoscomunicado sobre nuestras citas con los doctoresy la salud de nuestros niños. Ashley y Jamie, NewarkTu bebé te necesita – antes, durante . .y después del embarazo.!"#$%&()*+*%$"%,-*-./*0(%.(-%1(-0("%0$2%3$&*#*+$-#(%0$%4*250%6%4$7/./("%*%!-7$8$./$-#$"%0$2%!"#*0(%0$%95$7*%:$"$6;
  19. 19. What social media tools are our audiences using? ●  Slightly more female ●  Mostly aged 13-34 ●  More black visitors than internet average ●  Peak at the 18-34 age group ●  Less wealthy than those on Facebook ●  More black and Hispanic visitors than internet averageSource: Quantcast
  20. 20. Where is the campaign now?•  March 2011 •  Launching & •  Launching 855-5-BabyAndMe •  Launching transit advertising•  April 2011 •  Producing brochures and posters •  Advertising and event at Jersey Gardens mall •  Launching social media presence
  21. 21. ResourcesResources
  22. 22. Resources•  NTEN: We Are Media•  Using Social Media To Meet Nonprofit Goals•  Case Foundation: Social Media Tutorials•  Nonprofit Social Media Benchmarks Study
  23. 23. Resources•  Big Duck: Website, eNews, and Duck Call Blog•  Beth Kanter’s blog•  John Haydon’s blog•  Pew Internet & American Life Project
  24. 24. Thanks!© Jeremy Crow