Multi-Channel Fundraising: Strategies and Tools to Engage Donors through Integrated Campaigns

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Multi-Channel Fundraising: Strategies and Tools to Engage Donors through Integrated Campaigns

  1. 1. Multi-channel CampaignsWays your brand can help you raise more money and awareness August 4, 2011! Click to Farra Trompeter edit Master text
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  3. 3. •  Farra Trompeter•  Vice President•  @farra Click to edit Master text #sm4np
  4. 4. Reasons Nonprofits Communicate Click to edit Master text #sm4np
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  6. 6. Brandraising® Click to edit Master text #sm4np
  7. 7. Online Engagement Priorities Click to edit Master text #sm4np
  8. 8. But why care about all of this?•  Overall giving declining, but online still growing•  Average gift size still bigger, but dropping•  Biggest giving still around disasters, December•  More orgs asking donors to recruit support online, give via social media•  Gifts above $1,000 are increasing Click to edit Master text #sm4np
  9. 9. Anatomy of a campaign Click to edit Master text
  10. 10. A campaign connects a series ofcommunications with…•  A problem•  A solution•  A goal•  A timeline•  An action your audience can take Click to edit Master text #sm4np
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  19. 19. 10 ways you can make yourcampaigns stronger Click to edit Master text
  20. 20. 1. Find the biggest news in your space Click to edit Master text #sm4np
  21. 21. 2. Connect it to your organization’sshort-term goals Click to edit Master text #sm4np
  22. 22. 3. Find the specific problem thisopportunity can help you solve•  RAND study shows kids of deployed parents need support more urgently than ever Click to edit Master text #sm4np
  23. 23. 4. Find a solution that’s achievablewithin your timeline•  Help fund Operation Purple next year•  Build a wall of honor the kids can see at the camps Click to edit Master text #sm4np
  24. 24. 5. Find a way your audience can bepart of the solution•  Make a gift•  Post your picture to our wall of honor Click to edit Master text #sm4np
  25. 25. 6. Select the right channels to reachyour audiences © photo by flicker beautyredefined Click to edit Master text
  26. 26. 7. Reflect your organization’s tone &style Click to edit Master text #sm4np
  27. 27. 8. Set a calendar of messages andpromotions Click to edit Master text #sm4np
  28. 28. 9. Report back to your audience aboutimpact Click to edit Master text #sm4np
  29. 29. 10. Analyze the results to inform thenext campaign Click to edit Master text #sm4np
  30. 30. 10 ways you can make your campaignstronger1.  Find the biggest news in your space2.  Connect it to your organization’s short-term goals3.  Find the specific problem this opportunity can help you solve4.  Find a solution that’s achievable within your timeline5.  Find a way your audience can be part of the solution Click to edit Master text #sm4np
  31. 31. 10 ways you can make your campaignstronger6. Select the right channels to reach your audiences7. Reflect your organization’s tone and style8. Set a calendar of messages and promotions9. Report back to your audience on impact10. Analyze the results to inform the next campaign Click to edit Master text #sm4np
  32. 32. Contact Us www.bigducknyc.com http://feeds.feedburner.com/TheDuckCall www.facebook.com/bigduck http://twitter.com/bigduck Click to edit Master text #sm4np
  33. 33. Contact Us farra@bigducknyc.com twitter.com/farra linkedin.com/in/farra Click to edit Master text #sm4np
  34. 34. Resources•  bigducknyc.com/brandraising/scorecard Click to edit Master text #sm4np
  35. 35. Resources•  Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications, Sarah Durham www.amazon.com•  www.bigducknyc.com•  www.bigducknyc.com/blog •  Your Orgs Personality Through Social Media •  The Direct Response Fundraising Flywheel •  One Simple Tip Click to edit Master text #sm4np
  36. 36. Questions? Click to edit Master text
  37. 37. Thanks!© Jeremy Crow Click to edit Master text

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