Reflections Of A Child

384 views

Published on

Published in: Health & Medicine, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
384
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Reflections Of A Child

    1. 1. Reflections of a child Nele Van den Cruyce
    2. 2. Phd concept <ul><li>sociology of childhood </li></ul><ul><li>image and perception of healthy child/childhood </li></ul><ul><ul><ul><li>in society </li></ul></ul></ul><ul><ul><ul><li>children themselves </li></ul></ul></ul><ul><li>historical evolution last century </li></ul><ul><li>current situation </li></ul>
    3. 3. Sociology of childhood <ul><li>agency </li></ul><ul><li>broader socio economical and cultural context </li></ul><ul><li>« One of the most intriguing aspects of childhood is the manner in which it is located within particular socio-historical context. Each culture invents, or constructs, the child as a social object in its own terms » (D’Alessio, 1990) </li></ul>
    4. 4. Research goal <ul><li>reconstucting the historical discourse of healthy children and childhood </li></ul><ul><li>uncover « Wie es eigentlich gewesen ist » </li></ul><ul><li>evolution </li></ul><ul><li>idea: different discourses throughout different time periods </li></ul><ul><li>+ </li></ul><ul><li>images of healthy child/childhood as visual sediment </li></ul><ul><li> </li></ul>
    5. 5. Research material <ul><li>child discourse => female bias </li></ul><ul><li>Libelle </li></ul><ul><li>= first Flemisch female magazine published in Belgium (1945) </li></ul><ul><li>= approved by clergy </li></ul><ul><li>= was and still is popular magazine </li></ul><ul><li>advertisements : </li></ul><ul><li>« what a good mother should buy » </li></ul><ul><li>« what a healthy child looks like, needs and deserves » </li></ul>
    6. 6. Call for advertisements in 1947
    7. 7. 1940 vs 1960 <ul><li>opposites </li></ul><ul><ul><ul><li>post War recovering </li></ul></ul></ul><ul><ul><ul><li>golden years </li></ul></ul></ul><ul><li>review literature historical discourse </li></ul><ul><li>representative sample advertisements Libelle </li></ul>
    8. 8. Historical discourse <ul><li>welfare state : children sacralized/object of affection </li></ul><ul><li>schooling instead of labor </li></ul><ul><li>class </li></ul><ul><li>poor seen as inferior/rich charity </li></ul><ul><li>!19th and 20th century: schooling + healthy nutrition and health </li></ul><ul><li>WO I and II reinforce sacral status </li></ul>
    9. 9. Historical discourse <ul><li>beginning 20th: </li></ul><ul><li>holiday camps and campaigns for poor children with emphasis on </li></ul><ul><li>gaining weight and strength </li></ul><ul><li>away from bad moral influence poor parents </li></ul><ul><li>!More than charity: WO in need of menpower </li></ul>
    10. 10. Historical discourse <ul><li>WO period onwards </li></ul><ul><li>further development welfare state </li></ul><ul><ul><ul><li>public services and professions (school doctor, community nurse, social worker,...) </li></ul></ul></ul><ul><li>children need physical recovering and adult aid </li></ul><ul><li>medialization and professionalization (tuberculoses) </li></ul><ul><li>!Healthy nutrition and weight gain central now medical arguments </li></ul>
    11. 11. sandbox/solarium Zeepreventorium
    12. 12. Historical discourse <ul><li>WO II and 50 </li></ul><ul><li>increase medical knowledge: focus on preventing diseases and psychological state </li></ul><ul><li>holiday camps as right for all children (health insurance funds) </li></ul><ul><li>gaining weight less important than free play </li></ul>
    13. 13. Historical discourse <ul><li>60 </li></ul><ul><li>golden years </li></ul><ul><li>free and lucious lifestyle </li></ul><ul><li>health more or less a given </li></ul><ul><li>no special emphasis on weight </li></ul><ul><li>children as market </li></ul><ul><li>wide variety of contexts/products for children </li></ul>
    14. 14. Hypotheses <ul><li>image of child shifts (2 genres) </li></ul><ul><li>weight gain, adult aid and medical connotation </li></ul><ul><li>less concerned about weight and more free </li></ul><ul><li>advertisements </li></ul><ul><li>limited categories/contexts </li></ul><ul><li>broader range of categories/context </li></ul>
    15. 15. Research method <ul><li>generic application (generic criticism) </li></ul><ul><li>quantitative approach </li></ul><ul><li>representative sample both time periods </li></ul><ul><li>encoding material (age, CBIS, action, presence adult, type product,...) </li></ul><ul><li>data analysis </li></ul><ul><li>!Most defining cases used as illustration </li></ul>
    16. 16. Research findings <ul><li>40 </li></ul><ul><li>girls or boys and girls </li></ul><ul><li>young children </li></ul><ul><li>60 </li></ul><ul><li>gender specific </li></ul><ul><li>young children or teenager </li></ul>!development teenager category !young child = typical model child in W
    17. 17. Research findings !ideal baby = chubby with hair
    18. 18. Research findings !normal to chubby on CBIS !no significant differences in appearance !difference in connotation and product
    19. 19. Research findings
    20. 20. Research findings <ul><li>40 </li></ul><ul><li>weight gain + text </li></ul><ul><li>high caloric intake + text </li></ul><ul><li>3% skinny children = in need of better food, weight gain </li></ul><ul><li>clothing patterns, medication and food </li></ul><ul><li>butter </li></ul><ul><li>posing or in need of adult </li></ul><ul><li>60 </li></ul><ul><li>no weight gain + text </li></ul><ul><li>no comments regarding weight </li></ul><ul><li>diverse products </li></ul><ul><li>diverse contexts </li></ul>
    21. 21. Research findings <ul><li><50% total adult portrayed </li></ul><ul><li>depending relationship not clear in picture </li></ul><ul><li>male = absent or stereotypical </li></ul><ul><li>no significant difference 40 – 60 </li></ul><ul><li>! mode of address not taken into account: direct </li></ul><ul><li>mode in 40’s not common in 60’s </li></ul>
    22. 22. Posing for patterns in 1945 Fixing a lamp in 1962
    23. 23. Conclusion <ul><li>different discourses and « visual sediment » </li></ul><ul><li>both hypotheses confirmed: </li></ul><ul><li>2 genres + genre shift </li></ul><ul><li>broadening contexts and products </li></ul><ul><li>!difficulties encoding visual material (reliability) </li></ul><ul><li>!textual aid advertisements not taken into </li></ul><ul><li>account enough (mode of address, text itself,...) </li></ul><ul><li>!need for coherent visual theory/methodology certainly for the combi visual/text cfr. advertisements </li></ul><ul><li>=> uneasy balance of visual and textual not always complete analysis </li></ul>
    24. 24. <ul><li>Thanks for your attention... </li></ul><ul><li>Questions? </li></ul><ul><li>[email_address] </li></ul>

    ×