All businesses that want to grow should be online. Farms and Ag businesses are no different. Should not have just a static website Adding a blog 1. Gives your website life Updated 2. Gets your website found Search engines prefer sites w consistent new info 3. Builds customer trust & loyalty Ppl get to know U it's personable
Hub spot.com survey from 2011 Search engines give priority to sites that are regularly updated
Fencing supplier to business that builds fence Tiling equip to someone puts in tile Feedmill & supplier Aerial applicator & supplier
This is where blogs shine. B2C B2B in Ag pretty much set with suppliers. B2C find new customers or they find you. ie search or social media Goat cheese business Farm sales Precision Ag techn Feed sales People online for two reasons 1. To be entertained 2. To solve a problem Think of your blog as the answer to someone's questions & give solutions.
Everything you do in relation to your website will hinge on the main purpose of your blog. Cannot emphasize enough Directs Design Content Everything that follows Plus gives solid ground to build from & reminder if you stray
Who is your focus for your business. Be specific whose problems you will solve Narrow your group All pro bloggers have a narrow niche Going to make doing business much easier
When you know your purpose & audience, this tells you which So Me to use & when to use it.
Simple - clean & uncluttered No cute backgrounds Obvious - make everything EASY for readers to find Book - Don't Make Me Think U see ur site all the time but have to remember new viewers don't know their way around yet Repeat - place info multiple areas & times Footers, contact info, about sections
Besides fabulous content
Take your ag business online
TAKEYOURAG BUSINESS ONLINE
WHY• Purpose of website-- tag line, bio widget, about page