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Fred Bailey In Japan


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Fred Bailey In Japan

  1. 1. Fred Bailey : An Innocent Abroad A Case Study in Cross-Cultural Management Presentation by: Hasmukh Modi, Suman Raval Manhar Patel & Farmaan Ali Syed
  2. 2. Mr. Fred Bailey An American Educated and worked in America An American by heart and soul.
  3. 3. Present Occupation <ul><li>Managing Director, </li></ul><ul><li>Kline & Associates, Tokyo Office </li></ul>
  4. 4. Knowledge of Japanese Language and Culture?
  5. 5. <ul><li>NONE </li></ul>
  6. 6. Mrs. Fred Bailey Again an American by all means !!
  7. 7. Knowledge of Japanese Language and Culture?
  8. 8. <ul><li>NONE </li></ul>
  9. 9. The Little Baileys… (Cute, aren't they?)
  10. 10. Knowledge of Japanese Language and Culture?
  11. 11. <ul><li>NONE </li></ul>
  12. 12. The Tokyo Office Scenario <ul><li>SEVEN Americans </li></ul>
  13. 13. ‘ Vs’
  14. 14. Thirty-Three Japanese
  15. 16. Result.??
  16. 17. <ul><li>0 </li></ul><ul><li>Communication </li></ul>
  17. 18. The Effect…? <ul><li>Fred Bailey – Unsatisfied, Confused </li></ul><ul><li>Subordinates – Unsatisfied, Stressed & Confused </li></ul>
  18. 19. Who is to blame..? <ul><li>The company ? </li></ul><ul><li>Fred himself ? </li></ul><ul><li>Japanese culture ? </li></ul>
  19. 20. Why Fred accepted the offer.. The Pros <ul><li>The SUGAR COATED pill </li></ul><ul><li>Made to seem like an offer he couldn’t refuse.. </li></ul><ul><li>The last step to becoming a partner in the firm </li></ul><ul><li>Triple salary </li></ul><ul><li>A car and driver </li></ul><ul><li>A ‘very nice house’ in an expensive district of Tokyo </li></ul><ul><li>All education expenses for children </li></ul><ul><li>All expenses for moving to Tokyo </li></ul>
  20. 21. The cons Fred ignored.. Before accepting <ul><li>Had to move at a very short notice </li></ul><ul><li>No time to learn about the culture and the attitude of the people of Japan </li></ul><ul><li>No Language skills </li></ul><ul><li>Mrs.Bailey was never enthusiastic </li></ul>
  21. 22. The Signs Fred ignored.. in Tokyo <ul><li>At the office </li></ul><ul><li>At the General meeting the Japanese and the Americans sat separately in different groups </li></ul><ul><li>Fred got specific replies from Americans but vague replies from the Japanese. </li></ul><ul><li>“ ..difficult to say..” </li></ul><ul><li>“ I can never seem to get a direct response from the Japanese” says Fred. </li></ul>
  22. 23. The Trouble at home <ul><li>Mrs.Bailey can’t even get everyday products like syrup, peanut butter or good quality beef. </li></ul><ul><li>At specialty stores the item cost four times what it would in USA </li></ul><ul><li>Washers & Dryers were too small. </li></ul><ul><li>She had no one to talk to. </li></ul>
  23. 24. <ul><li>She could not even read the road signs </li></ul>
  24. 25. She couldn’t explain what she wanted at stores..
  25. 26. Couldn’t read the menu at Restaurants nor fathom what was being served… <ul><li>THE MOUTH WATERING MENU </li></ul>
  26. 27. What could have been done…? The Hindsight….. <ul><li>The HR department should have anticipated the problems and could have taken preemptive steps like: </li></ul>