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Stuff That Doesn't Work Yet

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Stuff That Doesn't Work Yet

  1. 1. Hi q there! So it occurred to when I was sitting down to write for you this that the first slide has by far thelongest dwell time of any slide since it’s usually up on the screen for a while before I start talking, and yetusually I just put a picture and the name of the presentation up and leave it at that, which seems like awaste of good communication space. So I thought I’d put some words here in case you wantedsomething to read. So, as I’ll say in a moment, I’m FARIS CHIEF and I was theTECHNOLOGY STRATEGIST @ McCANN ERICKSON in NEW YORK, but I’mNOT ANYMORE, and this is a talk about what I think are fundamental changes that technology haswrought to advertising, media and creativity. I call this ”STUFF THAT DOESN’T WORK YET”for reasons that will hopefully become clear later. The ideas contained herein are mostly stolen, becauseI believe TALENT IMITATES, GENIUS STEALS, which is the name of my blog, butstealing stuff means doing some with it, not just copying it. As will also becomes obvious, I hope, I’malso trying to make a sly point that I’ll reference in the talk about how having more space means youneed to say more things. Anyway, I think that’s enough for now, Sweden seems lovely so far, this is myfirst trip.....Tuesday, May 17, 2011
  2. 2. TECHNOLOGY?Tuesday, May 17, 2011
  3. 3. TECHNOLOGY? Source: http://www.flickr.com/photos/churl/250235218/Tuesday, May 17, 2011
  4. 4. TECHNOLOGY? Source: http://www.flickr.com/photos/roadsidepictures/1637623713/sizes/o/Tuesday, May 17, 2011
  5. 5. TECHNOLOGY? Source:http://www.flickr.com/photos/sameli/242241668/Tuesday, May 17, 2011
  6. 6. TECHNOLOGY? Source:http://petitinvention.files.wordpress.com/2008/02/future_search1_petitinvention.jpgTuesday, May 17, 2011
  7. 7. TECHNOLOGY is “STUFF THAT DOESN’T WORK YET” Source: Bran Ferrin, former head of R&D at Disney ImagineeringTuesday, May 17, 2011
  8. 8. BORN “JUST NORMAL”Tuesday, May 17, 2011
  9. 9. 0-30 “INCREDIBLY EXCITING AND CREATIVE”Tuesday, May 17, 2011
  10. 10. 30+ “AGAINST THE NATURAL ORDER OF THINGS - BEGINNING OF THE END OF CIVILISATION” Source: Douglas Adams, How I learned to storp worrying and love the internet, Sunday Times. August 29th, 1999Tuesday, May 17, 2011
  11. 11. t on “Our focus should be not on emerging technologies bu sor of emerging cultural p ractices.” – Henry Jenkins, Profes gence Culture: When Old Comparative Media, MIT and author of Conver and New Media Collide!Tuesday, May 17, 2011
  12. 12. `Tuesday, May 17, 2011
  13. 13. Tuesday, May 17, 2011
  14. 14. Tuesday, May 17, 2011
  15. 15. MOORE’S LAW Source: Deloitte: The Shift IndexTuesday, May 17, 2011
  16. 16. KRYDER’S LAW Source: Deloitte: The Shift IndexTuesday, May 17, 2011
  17. 17. GUILDER’S LAWTuesday, May 17, 2011
  18. 18. Source: http://www.slideshare.net/adliterate/media-fragmentationTuesday, May 17, 2011
  19. 19. Tuesday, May 17, 2011
  20. 20. DIGITAL IS DIFFERENTTuesday, May 17, 2011
  21. 21. 1. THE END OF MEDIA SCARCITYTuesday, May 17, 2011
  22. 22. A. THE PRINCIPLE OF UBIQUITY or MAKE MORE STUFFTuesday, May 17, 2011
  23. 23. http://www.thiswill-this.net/Tuesday, May 17, 2011
  24. 24. 365 FILMS- ONE EVERY DAYTuesday, May 17, 2011
  25. 25. Tuesday, May 17, 2011
  26. 26. 2. DIMINISHED CULTURAL LATENCYSource: http://www.fastcompany.com/blog/faris-yakob/technology-strategy/cultural-latencyTuesday, May 17, 2011
  27. 27. B. THE PRINCIPLE OF ALACRITY or DO STUFF FASTER AND RESPOND TO STUFF FASTERSource: http://www.businessweek.com/magazine/content/09_33/b4143046834887.htmTuesday, May 17, 2011
  28. 28. REAL TIME DATA VIZTuesday, May 17, 2011
  29. 29. 3. DISTINTERMEDIATIONTuesday, May 17, 2011
  30. 30. C. THE PRINCIPLE OF UTILITY DO STUFF THAT EARNS ITS OWN ATTENTIONTuesday, May 17, 2011
  31. 31. 4. DIGITAL CULTURE IS PARTICIPATORYTuesday, May 17, 2011
  32. 32. D. THE PRINCIPLE OF INTERACTIVITY or DO STUFF THAT GIVES PEOPLE A ROLETuesday, May 17, 2011
  33. 33. Tuesday, May 17, 2011
  34. 34. BONUS FAIL - LEARN - ITERATE - REPEATTuesday, May 17, 2011
  35. 35. TECHNOLOGY IS A MEDIUMTuesday, May 17, 2011
  36. 36. Tuesday, May 17, 2011
  37. 37. Tuesday, May 17, 2011
  38. 38. EVERY NEW CHANNEL CHANGES THE ENTIRE SYSTEMTuesday, May 17, 2011
  39. 39. LOW LATENCY PRINTTuesday, May 17, 2011
  40. 40. INTERACTIVITY INTERACTIVITY UBIQUITY UTILITY every new channel changes the systemTuesday, May 17, 2011
  41. 41. Tuesday, May 17, 2011
  42. 42. farisyakob.com @farisTuesday, May 17, 2011

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