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Everything Is PR

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Here's a teaser from a talk I did for Mumbrella's #CommsCon in Sydney.

Published in: Marketing
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Everything Is PR

  1. 1. Genius/Steals @faris Genius Steals Presents EVERYTHING PR #COMMSCON is
  2. 2. Genius/Steals @faris @faris @rosieyakob GENIUS steals
  3. 3. New Zealand & Australia and in Genius Steals Clients GENIUS/STEALSISANOMADIC STRATEGY&INNOVATIONCONSULTANCY
  4. 4. Genius/Steals @faris ACT I: ATTENTION #COMMSCON
  5. 5. Genius/Steals @farisGeniusSteals.co @faris “ATTENTION IS LIKE WATER” Watch Apollo Robbins’ TED talk https://www.ted.com/talks/apollo_robbins_the_art_of_misdirection
  6. 6. GeniusSteals.co @faris THE THREE PILLARS OF PERSUASION GeniusSteals.co @faris ethos establishes the speaker’s bona fides influences them through reason stirs the audience emotionally logos pathos THE THREE PILLARS OF PERSUASION
  7. 7. GeniusSteals.co @faris ARISTOTLE’S INSIGHTS TO MODERN NEUROSCIENCE Repetition Framing Metaphor RULE OF THREE
  8. 8. GeniusSteals.co @faris the “DISTRACTION IS A KIND OF OBESITY FOR THE MIND” | MATTHEW CRAWFORD | THE GUARDIAN Figuring out ways to capture and hold people’s attention is CONTEMPORARY CAPITALISM CENTRE OF
  9. 9. GeniusSteals.co @faris We spend more than 8 hours a day consuming media Source: ZenithOptimedia, quoted in Quarz, June 01, 2015 PEAK ATTENTION
  10. 10. Genius/Steals @faris ACT II: ALACRITY #COMMSCON
  11. 11. GeniusSteals.co @faris FASTER & FURTHER DISTRIBUTION AFFECTS CULTURE LOW-LATENCY CULTURE IS NOW
  12. 12. GeniusSteals.co @faris THE PROBLEM WITH PRESS RELEASES
  13. 13. GeniusSteals.co @faris MEDIA PR CLIENTS PUBLIC ANALOG MEDIA FLOW MEDIA PR CLIENTS PUBLIC
  14. 14. GeniusSteals.co @faris MEDIA PR CLIENTS PUBLIC REVERSE POLARITY MEDIA PR CLIENTS PUBLIC MEDIA PR CLIENTS PUBLIC
  15. 15. Genius/Steals @faris ACT III: ACTION #COMMSCON
  16. 16. GeniusSteals.co @faris - Integrative brand platform - EXPERIENCES HelpPeopleLiveBetter with STORIES InformandEntertain through ACTIONS ADVERTISING TOOLS CONTENT BRAND/BELIEF SERVICES PRODUCTS (INFORM) (INFORM) DO THINGS —-> TELL PEOPLE
  17. 17. GeniusSteals.co @faris AWARDS SHOWS NEED TO REFLECT THE CHANGING SPACE BRAND ACTIONS Programs like Small Business Saturday, real world stunts like Red Bull Stratos, PR stunts like McWhopper, and one-offs such as REI OptOutside. INFLUENCER MARKETING Ideas created by individuals, or groups of individuals, who have large online followings, paid for or supported by brands. EXPERIENTIAL Live experiences that allow people to interact and engage with a product, service or brand. NATIVE ADVERTISING Material in a [usually online] publication which resembles the publication’s editorial and is created internally but is paid for by an advertiser and intended to promote the advertiser’s brand. @farisGenius/Steals +
  18. 18. Genius/Steals @faris#COMMSCON | #GENIUSSTEALS remember: CULTURE IS LOW-LATENCY ALACRITY IS KEY use LANGUAGE HACKS TO CRAFT MESSAGES FRAMING, REPITITION, FAMOUS EXAMPLES, METAPHORS THREE PILLARS OF PERSUASION ETHOS, LAGOS, PATHOS MULTI-PLATFORM; MULTIPLE EXPOSURES leads to the ILLUSORY TRUTH EFFECT REVERSED POLARITY USING THE MEDIASCAPE TO YOUR ADVANTAGE ACTIONS SPEAK LOUDER THAN WORDS AND ARE EQUALLY MORE EFFECTIVE DON’T FORGET ABOUT YOUR OWN PR. WE HOPE TO SEE YOUR WORK WHILE JUDGING THE LIA AWARDS :)
  19. 19. Genius/Steals @faris GET IN TOUCH hello@geniussteals.co subscribe to our newsletter! geniussteals.co/commscon thanks for your attention! want a chance to win a copy of my book, paid attention?

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