By Ravi Bhal

CONCEPTS OF SUPPLY CHAIN &
MARKETING
Continuous Improvement or
Kaizen
 Kaizen is the long-term strategy to establish

incremental changes in process to improv...
Customer Satisfaction
 Customer satisfaction is one of the essential

indicators to measure company performance
due to it...
Measurement of Satisfaction
 The National Business Research Institute (NBRI)
recommended following factors that one could...
Lean Theory
 Lean idea derives from the automobile

company; Toyota and now it become
internationally recognized.
 Lean ...
Fundamentals of Lean
Lean Philosophy
 Elimination of Waste, Continuous Improvement,
Simplicity
Lean Manufacturing Strateg...
Customer Relationship
Management
 To succeed in the competitive environment,

company needs to align their product and
se...
Thank You !
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Key concepts of scm and marketing

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Key concepts of scm and marketing

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Key concepts of scm and marketing

  1. 1. By Ravi Bhal CONCEPTS OF SUPPLY CHAIN & MARKETING
  2. 2. Continuous Improvement or Kaizen  Kaizen is the long-term strategy to establish incremental changes in process to improve quality and effectiveness of chain.
  3. 3. Customer Satisfaction  Customer satisfaction is one of the essential indicators to measure company performance due to its association between behavior and economic consequences  Satisfaction is an overall psychological state that directs the relationship between the customer and company product or service.
  4. 4. Measurement of Satisfaction  The National Business Research Institute (NBRI) recommended following factors that one could use in measuring customer satisfaction  Excellence of service  Promptness of service  Pricing  Complaints or problems  Faith in your employees  Relationship with contacts  Positioning in clients’ minds
  5. 5. Lean Theory  Lean idea derives from the automobile company; Toyota and now it become internationally recognized.  Lean approach is fit for the companies which focus on cost reduction while enhancing performance by efficient material and information course along the supply chain (McCullen&Towill, 2001).
  6. 6. Fundamentals of Lean Lean Philosophy  Elimination of Waste, Continuous Improvement, Simplicity Lean Manufacturing Strategies  Optimize Inventory, Streamline Manufacturing Processes Lean Enablers  Lean Planning and Execution, Consignment Inventory, Vendor-Manage Inventory, 100% Partner Connectivity, Warehousing
  7. 7. Customer Relationship Management  To succeed in the competitive environment, company needs to align their product and services that not only satisfy customer need but also compete efficiently by building strong relationship with the customer.
  8. 8. Thank You !

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