CAMPAIGN COMMANDER™            ADVANCED TRAINING MANUALThe Global Leader in Training for Email Marketing             Campa...
EMAILVISION CUSTOMER SERVICE                                                         US - New York...........................
CONTENTS1. ADVANCED PERSONALISATION .........................................................................................
1. ADVANCED PERSONALISATION                                          Creating a Switch Statement    You are here:    Home ...
1. ADVANCED PERSONALISATION                                       Creating a Switch Statement  You are here:  Home  Assets...
1. ADVANCED PERSONALISATION                                              CREATING A SWITCH STATEMENT     You are here:    ...
1. ADVANCED PERSONALISATION                                    CREATING A SWITCH STATEMENT  Home  Assets                  ...
1. ADVANCED PERSONALISATION                                          CREATING A SWITCH STATEMENT    Home                  ...
2. REPORTING  You are here:  Reports                                  Apart from the standard reports available in Campaig...
2. REPORTING      You are here:      Home      Reports                         REPORTING                                  ...
2. REPORTING                                        Aggregate Report   You are here:   Home                              R...
2. REPORTING                                           Aggregate Report You are here: Home Reports                        ...
2. REPORTING                                     Bounceback Report   You are here:                                  REPORT...
2. REPORTING                                        Deliverability & Response Trends Report You are here: Home            ...
2. REPORTING                          ISP Report  You are here:  Home                    REPORTING, ISP REPORT, STEP 1  Re...
2. REPORTING                                             ISP Report     You are here:     Home                            ...
2. REPORTING                                     List Size Trends Report  You are here:  Home                             ...
2. REPORTING                                              Member Response Report      You are here:      Home             ...
2. REPORTING                                       Member Response Report  You are here:  Home  Reports                   ...
2. REPORTING                                 ROI Report     You are here:     Home                      REPORTING, ROI REP...
2. REPORTING                                     Segment Report  You are here:  Home                         REPORTING, SE...
2. REPORTING                                                  Trigger Report     You are here:     Home                   ...
2. REPORTING                                       Trigger Report  You are here:  Home  Reports                          R...
2. REPORTING                                             Trigger Report You are here: Home Reports                        ...
3. FOLDERS  You are here:  Home                          FOLDERS, STEP 1  Folders                                The folde...
3. FOLDERS     You are here:     Home                          Folders, STEP 2     Folders                                ...
3. FOLDERS  You are here:  Home  Folders                     Folders, STEP 3   1 Select the folder you have created and th...
3. FOLDERS     You are here:     Home     Folders                              Folders, STEP 4      1     You will be pres...
3. FOLDERS  You are here:  Home  Folders                                 Folders, STEP 5     1   Once saved, the campaign ...
4. MULTIVARIATE TESTING     You are here:     Home                         Testing allows you to optimise the results of y...
4. MULTIVARIATE TESTING  You are here:  Home  Campaigns  Multivariate Tests          MULTIVARIATE TESTING, STEP 1    1   T...
4. MULTIVARIATE TESTING      You are here:      Home      Campaigns                        MULTIVARIATE TESTING, STEP 2   ...
4. MULTIVARIATE TESTING  You are here:  Home  Campaigns                     MULTIVARIATE TESTING, STEP 3  Multivariate Tes...
4. MULTIVARIATE TESTING You are here: Home                                   MULTIVARIATETESTING, STEP 4 Campaigns Multiva...
4. MULTIVARIATE TESTING You are here: Home                         MULTIVARIATE TESTING, STEP 5 Campaigns Multivariate Tes...
5. MULTIMESSAGE CAMPAIGNS You are here: Home                MULTIMESSAGE CAMPAIGNS. STEP 1 Campaigns Multimessage        M...
5. MULTIMESSAGE CAMPAIGNS You are here: Home Campaigns                               MULTIMESSAGE CAMPAIGNS. STEP 2 Multim...
5. MULTIMESSAGE CAMPAIGNS     You are here:     Home                               MULTIMESSAGE CAMPAIGNS, STEP 3     Camp...
6. TRIGGER CAMPAIGNS  You are here:  Home                             A Trigger Campaign is an automated campaign (or a se...
6. TRIGGER CAMPAIGNS     You are here:     Home     Campaigns                            TRIGGER CAMPAIGNS, STEP 1     Tri...
6. TRIGGER CAMPAIGNS You are here: Home                          TRIGGER CAMPAIGNS, STEP 2 Campaigns Trigger New   1  The ...
6. TRIGGER CAMPAIGNS     You are here:     Home                    TRIGGER CAMPAIGNS, STEP 3     Campaigns     Trigger    ...
6. TRIGGER CAMPAIGNS You are here:                                 TRIGGER CAMPAIGNS, STEP 4 Home Campaigns Trigger       ...
6. TRIGGER CAMPAIGNS     You are here:     Home                  TRIGGER CAMPAIGNS, STEP 5     Campaigns     Trigger     N...
6. TRIGGER CAMPAIGNS  You are here:  Home            TRIGGER CAMPAIGNS, STEP 6  Campaigns  Trigger  New                   ...
7. DELIVERABILITY TOOL     You are here:     Home                     Emailvision is collaborating with several partners (...
7. DELIVERABILITY TOOL                                      Generating a Report  You are here:  Home                      ...
7. DELIVERABILITY TOOL                                           Generating a Report     You are here:     Home     Assets...
7. DELIVERABILITY TOOL                                     Message Preview  You are here:  Home                           ...
7. DELIVERABILITY TOOL                                        Message Preview     You are here:     Home     Deliverabilit...
7. DELIVERABILITY TOOL                                  Message Preview You are here: Home                          MESSAG...
7. DELIVERABILITY TOOL                                      Inbox Preview You are here: Home                              ...
7. DELIVERABILITY TOOL                                    Inbox Preview You are here: Home                             INB...
8. WEBFORMS     You are here:     Home                    The webform builder allows you to create webforms which can be u...
8. WEBFORMS You are here: Home                           WEBFORMS, STEP 1 Assets Webforms                       Webforms a...
8. WEBFORMS     You are here:     Home                                WEBFORMS, STEP 2     Assets     Webforms            ...
8. WEBFORMS  You are here:  Home              WEBFORMS, STEP 3  Assets            Set the type and field structure.  Webfo...
8. WEBFORMS     You are here:     Home     Assets                                       WEBFORMS, STEP 4     Webform s    ...
8. WEBFORMS  You are here:  Home                  WEBFORMS, STEP 5  Assets          The final stage of the Webform creatio...
7. WEBFORMS     You are here:     Home                   WEBFORMS, STEP 6     Assets     Webforms               After you ...
7. WEBFORMS  You are here:   WEBFORMS, STEP 7  Home                  To extract the Webform code and implement it into you...
9. DYNAMIC CONTENT BLOCK MANAGEMENT     You are here:     Home                                  DYNAMIC CONTENT BLOCK MANA...
9. DYNAMIC CONTENT BLOCK MANAGEMENT  You are here:  Home                    DYNAMIC CONTENT BLOCK MANAGEMENT, STEP 2  Asse...
9. DYNAMIC CONTENT BLOCK MANAGEMENT     You are here:     Home                                    DYNAMIC CONTENT BLOCK MA...
9. DYNAMIC CONTENT BLOCK MANAGEMENT  You are here:  Home                              DYNAMIC CONTENT BLOCK MANAGEMENT, ST...
10. RSS FEEDS     You are here:     Home                               RSS FEEDS, STEP 1     Assets     RSS Feeds         ...
10. RSS FEEDS  Home  Assets                      RSS FEEDS, STEP 2  RSS Feeds  New RSS Feed                               ...
10. RSS FEEDS Home                    RSS FEEDS, STEP 3 Assets RSS Feeds New RSS Feed       Once you have created your fee...
10. RSS FEEDS You are here:                     RSS FEEDS, STEP 4 Home Assets Message                           From here ...
10. RSS FEEDS You are here: Home                 RSS FEEDS, STEP 5 Assets               Here is an example of a completed ...
11. EXTERNAL CONTENT You are here:                     EXTERNAL CONTENT, STEP 1 Home Assets Message             External c...
11. EXTERNAL CONTENT You are here: Home Assets                           EXTERNAL CONTENT, STEP 2 Message New or Edit >Mes...
11. EXTERNAL CONTENT You are here: Home                            EXTERNAL CONTENT, STEP 3 Assets Message New or Edit    ...
11. EXTERNAL CONTENT You are here:                  EXTERNAL CONTENT, STEP 4 Home Assets                                Wh...
12. SMS You are here:        SMS, STEP 1 Home Assets SMS                  Emailvision works with partners to provide SMS f...
12. SMS You are here: Home                            SMS, STEP 2 Assets                          When creating an SMS mes...
12. SMS  You are here:  Home                         SMS, BROADCASTING, STEP 3  Campaigns  Standard  New     1   Select yo...
WORKSHOPS            Workshop 1                                                           Workshop 3            MULTIVARIA...
Q & A SESSION                my notesmy notes           Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All ri...
Q & A SESSION                        my notes my notes80          Campaign CommanderTM Shanghai Copyright © 2012 Emailvisi...
FURTHER TRAINING COURSES                                      EMAIL MARKETING WORKSHOP                                    ...
Shanghai advanced manual eng for print
Shanghai advanced manual eng for print
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Shanghai advanced manual eng for print

  1. 1. CAMPAIGN COMMANDER™ ADVANCED TRAINING MANUALThe Global Leader in Training for Email Marketing Campaign Commander™ Shanghai © 2010 Emailvision. All rights reserved
  2. 2. EMAILVISION CUSTOMER SERVICE US - New York.....................................Phone +1 (212) 257-6018 US - Denver........................................Phone +1 (303) 296-9966 US - Waltham......................................Phone +1 (781) 966-2800 UK - London........................................Phone +44 20 7554 4500 UK - Bristol..........................................Phone +44 117 943 5800 UK - Southampton.............................Phone +44 2380 119 119 France................................................ Phone +33 1 41 27 27 17 Germany - Hamburg......................... Phone +49 40 30603-0 Italy..................................................... Phone +39 02 64 67 21 Netherlands....................................... Phone +31 20 205 0100 Belux...................................................Phone +32 2 761 75 75 Scandinavia........................................ Phone +46 40 699 72 90 Spain...................................................Phone +34 93 412 49 11 Switzerland - Geneva........................ Phone +41 22 560 6228 Switzerland - Zürich.......................... Phone +41 43 488 3646 Brazil................................................... Phone +55 11 4058 5656 China.................................................. Phone +86 021 6171 7380 Portugal............................................. Phone +35 1 21 321 020 34 Austria................................................ Phone +43 (1)740 40/4810 Hong Kong......................................... Phone +852 2681 9000 Israel................................................... Phone +33 1 41 27 10 32 Canada................................................Phone +1 416 847 1835 Mexico.................................................Phone +52 (55) 4739 2145 2 Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved.
  3. 3. CONTENTS1. ADVANCED PERSONALISATION ..................................................................................................................................... PAGE 4 Creating a Switch Statement.............................................................................................................................................. page 42. REPORTING........................................................................................................................................................................ PAGE 9 Aggregate Report.............................................................................................................................................................. page 11 Bounceback Report........................................................................................................................................................... page 13 Deliverability & Response Report..................................................................................................................................... page 14 ISP Report.......................................................................................................................................................................... page 15 List Size Trends Report......................................................................................................................................................page 17 Member Response Report................................................................................................................................................page 18 ROI Report..........................................................................................................................................................................page 20 Segment Report................................................................................................................................................................page 21 Reflex Report.....................................................................................................................................................................page 223. FOLDERS .........................................................................................................................................................................PAGE 254. MULTIVARIATE TESTING.................................................................................................................................................PAGE 305. MULTI-MESSAGE CAMPAIGNS.......................................................................................................................................PAGE 366. TRIGGER CAMPAIGNS.................................................................................................................................................... PAGE 397. DELIVERABILITY TOOL ...................................................................................................................................................PAGE 46 Generating a Report.......................................................................................................................................................... page 47 Message Preview............................................................................................................................................................... page 49 Inbox Preview..................................................................................................................................................................... page 528. WEBFORMS......................................................................................................................................................................PAGE 549. DYNAMIC CONTENT BLOCK MANAGEMENT...............................................................................................................PAGE 6210. RSS FEEDS......................................................................................................................................................................PAGE 6611. EXTERNAL CONTENT...................................................................................................................................................PAGE 7112. SMS.................................................................................................................................................................................PAGE 75WORKSHOPS.......................................................................................................................................................................PAGE 78Q & A SESSION.....................................................................................................................................................................PAGE 79FURTHER TRAINING COURSES..........................................................................................................................................PAGE 81 Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved. 3
  4. 4. 1. ADVANCED PERSONALISATION Creating a Switch Statement You are here: Home The Switch personalisation allows us to dynamically switch the content of an email order to make it relevant to the Assets individual receiver. Message The personalisation works by providing different ‘cases’ for each recipient (For example gender=male/female Average New Spend=<£100/>£100) based on a specific field in the database. This personalisation provides a different and relevant or Messages|Edit >Message Body piece of content for each case. Toolbox The example below is taken from Sony and shows how the content of the email can be changed depending on the item Message Personalisation that was purchased. Instruction Switch my notes4 Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved.
  5. 5. 1. ADVANCED PERSONALISATION Creating a Switch Statement You are here: Home Assets CREATING A SWITCH STATEMENT, STEP 1 Message New or Messages | Edit >Message body 1 To create a switch statement in your email, insert “&&&” where you would like the personalisation to go.my notes Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved. 5
  6. 6. 1. ADVANCED PERSONALISATION CREATING A SWITCH STATEMENT You are here: Home Assets CREATING A SWITCH STATEMENT, STEP 2 Message New or Messages | Edit >Message body Toolbox Message Personalisation Instruction Switch 1 Once you have added “&&&” to the correct area of your message, select the Message Personalisation tab in the toolbox on the left of the screen. my notes6 Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved.
  7. 7. 1. ADVANCED PERSONALISATION CREATING A SWITCH STATEMENT Home Assets 2 Message CREATING A SWITCH STATEMENT, STEP 3 New You can specify the field or Messages | Edit which the personalisation >Message body will be based upon via the Toolbox drop down menu, which Message Personalisation displays the fields in your Instruction Switch Campaign Commander™ account. (For example gender, product name). 1 3Once you have clicked You can also specify theon the “Message exact case which youPersonalisation” menu, would expect to find in thea new window will open, field and the content youselect the switch tab. wish to be displayed.Other types ofpersonalisation are alsopossible («if,» «switch,»«multiple if,» and «date/time») Please note: A default case can be provided if a member does not meet any of the specified cases, this should be generic content. Please note: The content for each case can be as small as a single image or text amendment, or as largemy notes as a whole HTML creative. Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved. 7
  8. 8. 1. ADVANCED PERSONALISATION CREATING A SWITCH STATEMENT Home CREATING A SWITCH STATEMENT, EXAMPLE Assets Message New Creating a switch statement allows you to dynamically change aspects of your creative. By default, Campaign or Messages | Edit Commander™ allows you to create 3 switches, however more can be added if required by simply copying the code >Message body which is generated. Toolbox Message Personalisation The example below demonstrates how a switch statement allows an email to be changed based on previous holiday Instruction Switch destinations. my notes8 Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved.
  9. 9. 2. REPORTING You are here: Reports Apart from the standard reports available in Campaign Commander™ for each campaign, there are also a number of custom reports which can be generated for your campaigns. 1 Click on the Reports section of the Campaign Commander™ menu. 2By clicking on last 10campaigns tab, you canaccess the statistics of eachof your last 10 campaigns. 3 By clicking on All Campaigns, you can access the statistics of all of your campaigns. You can also combine several campaigns to display your average statistics. 4 If you click on the Other Reports tab, a window will display an overview of all the available reports as well as those that can bemy notes generated. Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved. 9
  10. 10. 2. REPORTING You are here: Home Reports REPORTING When you click on a campaign name, you have the option to see four different reports. Your Campaign Report Gives a quick summary of your campaign. Link Results Shows the number of clicks by link. Day-to-day Response Displays the open and click through rate from campaign start until current date. Social Media Report Displays the number of social shares and opens of your campaign. my notes10 Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved.
  11. 11. 2. REPORTING Aggregate Report You are here: Home REPORTING, AGGREGATE REPORT, STEP 1 Reports Other Reports Located under the Other Reports option, the aggregate report allows you to quickly view the overall results for a Aggregate selection of campaigns (prospective campaigns, B2B campaigns, etc.). 1 Select the campaigns you would like to produce a report on. Choose two or more campaigns. 2 In Folders, you can organise your campaigns, messages and segments. 3 In the Date Range option, you can select campaigns within a certain time period.my notes 4 After you have selected your campaigns using the green arrow, click submit. Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved. 11
  12. 12. 2. REPORTING Aggregate Report You are here: Home Reports REPORTING, AGGREGATE REPORT, STEP 2 Other Reports Aggregate Once the report has generated you will be able to post the statistics for each campaign as well as the average statistics for all campaigns. 1 After you create the report, go to the Archives screen to see all completed and processing reports. 2 my notes12 Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved.
  13. 13. 2. REPORTING Bounceback Report You are here: REPORTING, BOUNCEBACK REPORT Home Reports Other Reports The bounceback report is located under the tab Other Reports and is used to view the statistics of your bounceback Bounce back message (registration confirmation messages, for example). 1 Select the campaigns you want to see results for. You can see the number of emails sent, the open rate, percentage of click throughs, unsubscribed and complants.my notes Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved. 13
  14. 14. 2. REPORTING Deliverability & Response Trends Report You are here: Home REPORTING, DELIVERABILITY & TRENDS REPORT Reports The Deliverability & Trends Report is located under the tab Other Reports. This report displays Other Reports your deliverability and customer response statistics. Deliverability and Trends 1 2 In the above graph is a Click here to view a display of the number of single monthly report. emails sent per month. Below, is a line graph showing the recipients’ response, including the number of opens, click throughs, unsubscribed, and complaints. my notes14 Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved.
  15. 15. 2. REPORTING ISP Report You are here: Home REPORTING, ISP REPORT, STEP 1 Reports The ISP Report is located under the tab Other Reports. This report shows your campaigns’ statistics Other Reports according to each Internet Service Provider (ISP) which were targeted for the given campaign. ISP 1 Click on New ISP report to generate a new report.my notes Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved. 15
  16. 16. 2. REPORTING ISP Report You are here: Home REPORTING, ISP REPORT, STEP 2 Reports Other Reports ISP 1Name your report in thefield provided. 2Select the type of campaign(Standard, Multivariate Test,Multimessage, Trigger),then select the name of thecampaign. 3Click to create yourreport. my notes16 Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved.
  17. 17. 2. REPORTING List Size Trends Report You are here: Home REPORTING, LIST EVOLUTION REPORT Reports Other Reports The List Evolution report shows the categories available in your database (valid, quarantined, and Evolution of your list unsubscribed addresses). 1 The graph shows the number of active members, unsubscribed, and hard bounce quarantines.my notes Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved. 17
  18. 18. 2. REPORTING Member Response Report You are here: Home REPORTING, MEMBER RESPONSE REPORT, STEP 1 Reports Other Reports A member response report shows the activity of a selected member. Member Response 1 Type the email of the member whose activity you wish to display in the field provided. 2 Click to generate your report. my notes18 Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved.
  19. 19. 2. REPORTING Member Response Report You are here: Home Reports REPORTING, MEMBER RESPONSE REPORT, STEP 2 Other Reports Member Response 1 The member’s activity will be displayed in the space below. These reports can be generated according to month or by campaign.my notes Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved. 19
  20. 20. 2. REPORTING ROI Report You are here: Home REPORTING, ROI REPORT, STEP 1 Reports Other Reports An ROI report gives you statistics related to the Return on Investment. This includes the percentages of ROI emails sent, delivered, click throughs, conversion rates, purchases and average value. my notes20 Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved.
  21. 21. 2. REPORTING Segment Report You are here: Home REPORTING, SEGMENT REPORT, STEP 1 Reports Other Reports A segment report allows you to analyse your campaign based on different segments. Segment Report 1 Click on the report name to see your statistics according to the different segments and values.my notes Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved. 21
  22. 22. 2. REPORTING Trigger Report You are here: Home REPORTING, TRIGGER REPORT, STEP 1 Reports Trigger A Trigger Report allows you to view the results of your Trigger campaigns within a certain date range or according to the rules you have created. 1 After click Reports on the side bar, click the Trigger button at the top of the page to see the list of all your Trigger campaigns. my notes22 Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved.
  23. 23. 2. REPORTING Trigger Report You are here: Home Reports REPORTING, TRIGGER REPORT, STEP 1 Trigger 1 To create a data range report, click on the name of the campaign and the Data Range Report option will appear. 2 Specify the dates for which you would like to generate your report and click submit.my notes Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved. 23
  24. 24. 2. REPORTING Trigger Report You are here: Home Reports REPORTING, TRIGGER REPORT, STEP 1 Trigger 1You can also view the resultsof your campaign accordingto the rules you have createdfor your campaign. Click onthe arrow to the left of thecampaign name to generatethe report . 2Once you arrive on thisscreen, you will thenhave the option to seeyour campaign resultsrule-by-rule and day-by-day by clicking on thearrow. my notes24 Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved.
  25. 25. 3. FOLDERS You are here: Home FOLDERS, STEP 1 Folders The folders within Campaign Commander™ can be used to archive, group and manage the campaigns within your account. 1 You can create a Folder by clicking on the Folder menu at the left of the screen.my notes Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved. 25
  26. 26. 3. FOLDERS You are here: Home Folders, STEP 2 Folders Folders can be created for particular campaigns or specific messages. 1 Enter a name for your folder and select save. my notes26 Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved.
  27. 27. 3. FOLDERS You are here: Home Folders Folders, STEP 3 1 Select the folder you have created and then choose the elements you would like to add. Please note: You can add the following campaign elements: -- Campaign -- Segmentmy notes -- Message -- Multivariate Test Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved. 27
  28. 28. 3. FOLDERS You are here: Home Folders Folders, STEP 4 1 You will be presented with a list of all of the created elements within the category which can be added to and removed from the displayed folder. my notes28 Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved.
  29. 29. 3. FOLDERS You are here: Home Folders Folders, STEP 5 1 Once saved, the campaign elements added to the folder will be separated by type and can be managed within the group.my notes Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved. 29
  30. 30. 4. MULTIVARIATE TESTING You are here: Home Testing allows you to optimise the results of your campaigns and achieve the best response from your members. Campaigns Multivariate Tests In a Multivariate test, two variations of a given element of your message are tested on a random sample of your mailing list. You are then able to compare the results and send the more successful message to the rest of the members or let the software make the choice for you. Parts of the message that can be tested: • Subject line • Date and time of send • Sender (or alias) • Dynamic content You can also test two different messages. my notes30 Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved.
  31. 31. 4. MULTIVARIATE TESTING You are here: Home Campaigns Multivariate Tests MULTIVARIATE TESTING, STEP 1 1 To create a Multivariate Test, click New.my notes Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved. 31
  32. 32. 4. MULTIVARIATE TESTING You are here: Home Campaigns MULTIVARIATE TESTING, STEP 2 MultiVariate Tests New 1 Name your Test Campaign in the field provided. Select the control message followed by the targeted segment(s). 2 Click on Continue. my notes32 Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved.
  33. 33. 4. MULTIVARIATE TESTING You are here: Home Campaigns MULTIVARIATE TESTING, STEP 3 Multivariate Tests New 1 Choose which variable to test: - Subject line - Date and time of send - Sender - Dynamic content block - Message For example, for the subject line, choose a title different from the original message and indicate from which sample the messages are sent. 2 Please note: You can test up to 20 differentmy notes Click on Continue. versions of the same variable. Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved. 33
  34. 34. 4. MULTIVARIATE TESTING You are here: Home MULTIVARIATETESTING, STEP 4 Campaigns Multivariate Test New 1Once the variables have beenselected, you can schedule yourtest. You can schedule your test forimmediate or delayed deliveryand select which performanceindicator will be used todetermine the winning version ofthe message:- Number of opens- Number of clicks- Number of social networkshares- Number of social network opens- Conversion rate- Purchases- Total purchase valueNote: The Optisend option allowsyou to send the winning messageas soon as it is determined. Inthe case of tied messages,verification will take place every30 minutes in a 24 hour period. 2 Finally, choose the send date and time of the winning version.34 Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved.
  35. 35. 4. MULTIVARIATE TESTING You are here: Home MULTIVARIATE TESTING, STEP 5 Campaigns Multivariate Test 1In the Test archives,you can find your testand click on its name todisplay its results and seethe winning message.In the case of a manualsend, you can send themessage of your choiceby clicking the button“Schedule,” whichappears when you pointyour mouse over one ofthe messages. Please note: If deduplication is activated, it will be applied to the sample segments as well as to the one that will be used to sendmy notes the winning message. Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved. 35
  36. 36. 5. MULTIMESSAGE CAMPAIGNS You are here: Home MULTIMESSAGE CAMPAIGNS. STEP 1 Campaigns Multimessage Multimessage campaigns allow you to randomly send your members several versions of the same message. 1To create amultimessagecampaign, click on“New.” my notes36 Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved.
  37. 37. 5. MULTIMESSAGE CAMPAIGNS You are here: Home Campaigns MULTIMESSAGE CAMPAIGNS. STEP 2 Multimessage New 1 Choose the messages that you want to send (from 2 to 20 different messages). Please note: Each time a new version is 2 added, the sample will automatically updatemy notes itself so that the sum of the sample will Click on “Continue.” always be 100%. Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved. 37
  38. 38. 5. MULTIMESSAGE CAMPAIGNS You are here: Home MULTIMESSAGE CAMPAIGNS, STEP 3 Campaigns Multimessage Schedule your campaign so that it is sent immediately or at a specified date and time. New 1 By clicking on “More options,” you can access additional settings, dedupe before sending, automatically send statistic report, etc.) 2 Click on “Schedule.” my notes38 Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved.
  39. 39. 6. TRIGGER CAMPAIGNS You are here: Home A Trigger Campaign is an automated campaign (or a series of) where the launch is based on a series of rules or triggers. Campaigns Trigger The Campaign Commander™ Trigger Module allows you to schedule the automated delivery of email and SMS campaigns according to your triggers and rules. For example you can send welcome messages to new subscribers, birthday emails, subscription renewals and product guarantee offers according to expiration date. This screen gives you the option to create a Trigger Campaign or Please note: You must consult your Trigger create all of the emails Campaign archive. before creating the rules within your Campaign Commander™ account. By building a series of trigger rules you can create a lifecycle for each of your members,my notes sending them highly relevant and personalised emails, which will in turn have a higher response rate than your normal campaigns. This is due to the fact that they are sent to the member at a relevant time. Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved. 39
  40. 40. 6. TRIGGER CAMPAIGNS You are here: Home Campaigns TRIGGER CAMPAIGNS, STEP 1 Trigger New 1 Once you have created all of your messages, click on New. Firstly name your Trigger Campaign. 2 Secondly, specify the member(s) who will be receiving the triggered campaigns and the end date. 3 Create a rule for your Trigger campaign by my notes clicking Add Rules.40 Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved.
  41. 41. 6. TRIGGER CAMPAIGNS You are here: Home TRIGGER CAMPAIGNS, STEP 2 Campaigns Trigger New 1 The first step in creating the rule is to select the message you would like to be triggered. Please note: Ensure you check the “Check segment box”, which will ensure that your messages are only sent to people who aremy notes subscribed in your account. Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved. 41
  42. 42. 6. TRIGGER CAMPAIGNS You are here: Home TRIGGER CAMPAIGNS, STEP 3 Campaigns Trigger Once the message had been selected the next step is to create a rule. New The rules can be based upon three criteria: • Trigger a message on a particular day (for example a public holiday). • Trigger a message based upon a previously sent message (for example a series of messages: Not opened, opened). • Trigger a message based upon a Date field within the database (for example a birthday). my notes42 Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved.
  43. 43. 6. TRIGGER CAMPAIGNS You are here: TRIGGER CAMPAIGNS, STEP 4 Home Campaigns Trigger The rules can be generated within the Date Trigger Rule table. New 1 3 Trigger a message on a Trigger a message based specific date (for example a upon a Date field within the public holiday). database. You can also set the specific time the email is 2 sent. Trigger a message based upon a previously sent message. Please note: When creating a Criteria 2 rule you can also specify behaviour properties to target a member based upon a previous action.my notes Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved. 43
  44. 44. 6. TRIGGER CAMPAIGNS You are here: Home TRIGGER CAMPAIGNS, STEP 5 Campaigns Trigger New 1 Your rule appears in the summary. You can add as many rules as necessary. Please note: Ensure you check the dedupe on send box. my notes44 Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved.
  45. 45. 6. TRIGGER CAMPAIGNS You are here: Home TRIGGER CAMPAIGNS, STEP 6 Campaigns Trigger New 1 Once this has been confirmed you will be taken to the Trigger Archive. You can then activate your Trigger campaign by clicking on the Start button.my notes Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved. 45
  46. 46. 7. DELIVERABILITY TOOL You are here: Home Emailvision is collaborating with several partners (ReturnPath, W3C, SpamAssassin) to provide the Deliverability Deliverability module within Campaign Commander™. The deliverability module contains two areas which can be used prior to the campaign launch to assess and improve your deliverability rate. INBOX PREVIEW Track the deliverability of your campaigns with ISPs and get campaign diagnostic results. This will enable you to see if your message will be blocked or filtered by ISPs. MESSAGE PREVIEW This tool allows you to test quickly and easily any delivery and rendering problems that could hinder delivery and decrease your response rates. • Message rendering report • Message assessment report • Spam check report my notes46 Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved.
  47. 47. 7. DELIVERABILITY TOOL Generating a Report You are here: Home GENERATING A REPORT, STEP 1 Assets Message New or Edit 1 To generate a deliverability report for a message you will need to click on the Audit Deliverability button within the message archive or message creation stage. Please note: You can build a message preview in two ways: Through clicking the Audit Deliverability button (as shown above) or through clickingmy notes message preview found under the Deliverability tab. Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved. 47
  48. 48. 7. DELIVERABILITY TOOL Generating a Report You are here: Home Assets GENERATING A REPORT, STEP 2 Message New or Edit 1 If your message contains personalisation, you need to enter an example you would expect to display for a member. 2 Select which type of report you want to generate, inbox preview or message preview, and the language. my notes48 Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved.
  49. 49. 7. DELIVERABILITY TOOL Message Preview You are here: Home MESSAGE PREVIEW TOOL, MESSAGE RENDERING REPORT Deliverability Message Preview The message preview tool will assess your message in 3 areas. 1 The Message Rendering Report will preview your message in over 40 different ISP’s showing how the message renders in the inbox with both the images enabled/disabled and also on mobile devices.my notes Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved. 49
  50. 50. 7. DELIVERABILITY TOOL Message Preview You are here: Home Deliverability MESSAGE PREVIEW TOOL, MESSAGE ASSESSMENT REPORT Message Preview 1 The Message Assessment Report will check your message for Spam words, spelling errors, HTML coding errors and link integrity all based upon W3C validation. my notes50 Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved.
  51. 51. 7. DELIVERABILITY TOOL Message Preview You are here: Home MESSAGE PREVIEW TOOL, SPAM CHECK REPORT Deliverability Message Preview 1 The Spam Check Report will check your message in 11 different Spam filters, providing feedback on possible deliverability problems. It will provide you with a Spam Assassin score based upon the message design and content which can be used to determine your inbox deliverability rate.my notes Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved. 51
  52. 52. 7. DELIVERABILITY TOOL Inbox Preview You are here: Home INBOX PREVIEW, STEP 1 Deliverability Inbox Preview The Inbox Preview tool will send your email to 130 ISP’s around the world and inform you of your deliverability rate. 1Select New Inbox Previewand choose your campaignon which you wish to view areport from the drop downmenu. 2View past generatedreports in the archive. my notes52 Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved.
  53. 53. 7. DELIVERABILITY TOOL Inbox Preview You are here: Home INBOX PREVIEW, STEP 2 Deliverability Inbox Preview Once the report has been generated you are able to view it.Inbox: Your message hasbeen delivered to theinbox.Missing: The message wasnot received (likely blockedby the ISP).Bulk: Your message hasbeen delivered into thejunk folder.my notes Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved. 53
  54. 54. 8. WEBFORMS You are here: Home The webform builder allows you to create webforms which can be used to capture subscriber profile data and Assets interface directly with your website. The webform allows you to post the information directly back into your Campaign Webforms Commander™ account. Examples of webforms: • Sign up registration form • Update your details/preference centre • Competitions/surveys • Unsubscribe feedback form my notes54 Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved.
  55. 55. 8. WEBFORMS You are here: Home WEBFORMS, STEP 1 Assets Webforms Webforms are used to configure your Campaign Commander account to receive data directly from your own, hosted webforms. 1 The webform builder can be located in the Assets Section of the campaign Commander™ Menu.my notes Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved. 55
  56. 56. 8. WEBFORMS You are here: Home WEBFORMS, STEP 2 Assets Webforms A Webform can be created in 3 simple steps. New Select the New option and specify the parameters and properties of the form. 2 Controls Warning Language Built in 1 validation alerts to ensure Webform Expiration Date member input is correct. The date the form is valid until. 3 4 Confirmation Landing Page The page where the Error Landing Page This user will be directed to is the page where the user once the form has been will be directed to if there completed, for example a is an error when the form is thank you page. submitted. my notes56 Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved.
  57. 57. 8. WEBFORMS You are here: Home WEBFORMS, STEP 3 Assets Set the type and field structure. Webforms New Webform Types: • Subscription Webform (allow duplicates) – This type of webform inserts new members into your member list and allows duplicate email addresses. For example a competition where people can enter multiple times. • Unsubscribe Webform - This type of Webform will unsubscribe members from future email campaigns. • Update Webform – This type of Webform will update the profile of a member using email as the key. It allows you for example to enhance the database with additional member information. • Subscription Webform (does not allow duplicates) – This type of Webform inserts new members into your member list and does not allow duplicate email addresses, for example a competition. • Update Webform with Multiple Keys – This type of Webform updates the profile of a member using several keys, formy notes example e-mail +client ID. Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved. 57
  58. 58. 8. WEBFORMS You are here: Home Assets WEBFORMS, STEP 4 Webform s 4 New Choose and parameterise the fields which will be contained within the Webform. Input type This provides 1 a variety of input types to capture member data Field Name This will be the (Text, Select, Radio, field in the database where Checkbox, Hidden). the value is posted once the form is completed. 2 5 Required This option allows you to specify if the List of values A field is mandatory and it predefined list of values will prompt a validation for Select and Radio alert if the field is left input types. empty. 6 3 Default Value A predefined value in a Display Name This label hidden field allows you will be displayed in front to flag. of the field that the user fills in. 7 Validation Type Used to ensure member input is valid.58 Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved.
  59. 59. 8. WEBFORMS You are here: Home WEBFORMS, STEP 5 Assets The final stage of the Webform creation entails specifying if a confirmation or error message should be sent and to Webforms whom. New • No Confirmation Email – No confirmation message will be sent. • User – A message will be sent to the member that completes the form. • Your Company Customer Service – A message will be sent to a specified email address at your company. • User AND Your Company Customer Service – A message will be sent to the member that completes the form and a specified email address on your side. (These can both be different messages for example you receive a copy of the form and the customer receives a thank you email.my notes Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved. 59
  60. 60. 7. WEBFORMS You are here: Home WEBFORMS, STEP 6 Assets Webforms After you have created the webform you will be presented with a preview of your form based on the properties you New specified in the earlier steps. From here you can test the functionality and validation rules by completing the form. Once you submit the form you will be taken to the confirmation page and the appropriate confirmation will be triggered. Please note: When you post the form it checks against the webform in Campaign Commander™ so the form elements must match. If you make my notes changes, you must make the same changes in the webform builder.60 Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved.
  61. 61. 7. WEBFORMS You are here: WEBFORMS, STEP 7 Home To extract the Webform code and implement it into your website, choose preview and then select the Webform Assets Webforms integration tab. New Webform Source Code: This area contains the Webform source code and can be extracted to customise accordingly and host on your website. This code also contains all of the validation and posting functionality which will allow the data to be sent straight back into your account. Use HTTP Call Method: This area contains Double Posting code which will allow you to post back information into your account from an already prebuilt form on your website. As well as your own database the code will need to be placed on the confirmation page and the values from the form will need to be passed into the relevant fields. Webform Tag References: These relevant tags contain all of the properties of your form. If changes are made in the form within your Campaign Commander™ account, they will need to be updated on the hosted version.my notes Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved. 61
  62. 62. 9. DYNAMIC CONTENT BLOCK MANAGEMENT You are here: Home DYNAMIC CONTENT BLOCK MANAGEMENT, STEP 1 Assets Dynamic Content The Dynamic Content function allows you to quickly and easily insert banners into your messages. 1 To use a block in your email campaign you will need to create a new one within the New screen. my notes62 Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved.
  63. 63. 9. DYNAMIC CONTENT BLOCK MANAGEMENT You are here: Home DYNAMIC CONTENT BLOCK MANAGEMENT, STEP 2 Assets Dynamic Content 1 The block’s content can be in either text or HTML format. It can be used to store static areas which you would have within your emails such as promotional/add banners, company logo’s or T&C’s. Please note: You can insert personalisation, tracked links and external content into a block. Once completed you may also preview your block.my notes Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved. 63
  64. 64. 9. DYNAMIC CONTENT BLOCK MANAGEMENT You are here: Home DYNAMIC CONTENT BLOCK MANAGEMENT, STEP 3 Assets Once you have created a block, you can then reference it in an email. Dynamic Content 1 Insert “&&&” into your message where you would like the block to be inserted and select the Include dynamic content block option in the toolbox. 2 Select the block you would like to insert and click the add button. my notes64 Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved.
  65. 65. 9. DYNAMIC CONTENT BLOCK MANAGEMENT You are here: Home DYNAMIC CONTENT BLOCK MANAGEMENT, STEP 4 Assets Dynamic Content 1 Once the block is inserted, an EMVINCLUDE tag will be placed in your message and it will reference the 2 block in the library. Once complete you will be able to preview your block.my notes Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved. 65
  66. 66. 10. RSS FEEDS You are here: Home RSS FEEDS, STEP 1 Assets RSS Feeds An RSS feed is a series of web feed formats used to publish frequent news of information. They allow you to communicate and create articles of interest on a regular basis which your members can subscribe to. Campaign Commander™ enables you to publish your email campaigns into RSS feeds which your subscribed members can view; it will also provide you with an RSS address to publish on your website. 1 To create an RSS feed, the first step is to create a category. This category will act as a folder and store all of the RSS feeds you create. You will be able to specify the activity of the feeds stored within the category. my notes66 Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved.
  67. 67. 10. RSS FEEDS Home Assets RSS FEEDS, STEP 2 RSS Feeds New RSS Feed 1 The next step is to create a feed to be stored within the category, which a 2 member can subscribe to.Once you have completedthe details, you will needto assign the feed to yourcreated category. Please note: Your RSS feed will be given the default RSS logo when a member subscribes to it, unless specified above.my notes Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved. 67
  68. 68. 10. RSS FEEDS Home RSS FEEDS, STEP 3 Assets RSS Feeds New RSS Feed Once you have created your feed, you will be provided with a URL which can go on your website or in your campaigns which members can subscribe to. 1 You can also test the RSS feed which will show you how the feed looks and how to subscribe to it. my notes68 Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved.
  69. 69. 10. RSS FEEDS You are here: RSS FEEDS, STEP 4 Home Assets Message From here you will be able to enter an RSS title and description which will allow a member to view the associated New message; you can also set the date at which the article will become live. 1 To broadcast a message 2 within a RSS feed youYou can then enter a feed will need to enable thetitle and brief description RSS feed option at thewhich your subscribers will message creation stage.see. This description canbe simple text or HTMLcontent. Please note: The content within the description can range from plain text to HTML code with images, be creative.my notes Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved. 69
  70. 70. 10. RSS FEEDS You are here: Home RSS FEEDS, STEP 5 Assets Here is an example of a completed RSS feed, showing both the Campaign Commander™ version and the live version RSS Feeds available to members. The feed and the message feed within Campaign Commander™ are published within the RSS feed. my notes70 Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved.
  71. 71. 11. EXTERNAL CONTENT You are here: EXTERNAL CONTENT, STEP 1 Home Assets Message External content is used to pull content directly from a URL into a message on campaign send. New or Edit To create and fully utilise the external content module within Campaign Commander™ you must host the content that >Message body you would like to pull through into your message, on your website. Please note: The page you pull through must only contain internal styles (i.e. No reference to an external style sheet).my notes Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved. 71
  72. 72. 11. EXTERNAL CONTENT You are here: Home Assets EXTERNAL CONTENT, STEP 2 Message New or Edit >Message body Toolbox|External Content 1Within your message youwill need to place &&&where the external contentwill be pulled into yourtemplate and click on theExternal Content Optionin the toolbox. my notes72 Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved.
  73. 73. 11. EXTERNAL CONTENT You are here: Home EXTERNAL CONTENT, STEP 3 Assets Message New or Edit 1 >Message Body Clicking on the External Toolbox|External Content Content toolbox icon will bring up a window whereby you will need to insert the URL of the hosted page you wish to pull through and then click Generate/ Add to Body. 2 You can also cache the request if all members are to receive the same content.my notes Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved. 73
  74. 74. 11. EXTERNAL CONTENT You are here: EXTERNAL CONTENT, STEP 4 Home Assets When you broadcast your campaign, Campaign Commander™ will go to the URL specified within the external content in Message New your message and will pull all of the content from the page to the message. or Edit >Message Body Toolbox|External Content my notes74 Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved.
  75. 75. 12. SMS You are here: SMS, STEP 1 Home Assets SMS Emailvision works with partners to provide SMS functionality with Campaign Commander™. The SMS functionality is a subscription based feature, which allows you to send SMS messages to your members. 1 The SMS module is located under the Assets section and allows you to create your SMS message in one easy step.my notes Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved. 75
  76. 76. 12. SMS You are here: Home SMS, STEP 2 Assets When creating an SMS message in Campaign Commander™ you must take into account the following properties: SMS • The character limit for an SMS message is 160 characters. New • The SMS header has a limit of 11 characters. • Personalisation can be added to the SMS message and will be included within the character limit. 1 • An unsubscribe statement must be included to allow a user to unsubscribe from receiving future messages, and this will be in the format of a stop code a user must reply with (e.g. reply CLIENTNAME STOP to unsubscribe).You can test your • Each member you wish to send an SMS message to must have their mobile number stored within theSMS message prior to EMVCELLPHONE field, containing the appropriate country code (i.e. 44 for the UK).broadcast using the SendTest Message option inthe toolbox. Here youhave to supply both anemail address and mobilenumber (including thecountry code) to test yourmessage. my notes76 Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved.
  77. 77. 12. SMS You are here: Home SMS, BROADCASTING, STEP 3 Campaigns Standard New 1 Select your mailing list as normal and select the message type SMS. 2 Select your SMS message.my notes Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved. 77
  78. 78. WORKSHOPS Workshop 1 Workshop 3 MULTIVARIATE TESTING WEBFORMS 1. Create a Test using two messages 1. Create an update or subscription webform with 7 2. Send this to 5% of your mailing list questions: • Email • Title - Select box Workshop 2 • First Name TRIGGER CAMPAIGNS • Last Name • Product - Radio Button 1. Create a Trigger Campaign using 5 rules • Monthly Newsletter - Check Box 2. Rule 1 - Send on 2nd September • Segment - Hidden Field 3. Rule 2 - Send 1 day after the join date 2. Set a bounceback email to both the user and the 4. Rule 3 - Send 30 days after the last purchase date customer service team 5. Rule 4 - Send 5 days after message 2, send only to recipients who opened the email 6. Rule 5 - Send 5 days after message 2, send only to Workshop 4 recipients who did not open the email RSS FEEDS 1. Create a new category called Email Marketing News 2. Create a new feed called Monthly News - Assign this to the category Email Marketing News 3. Add a story to the feed using a message in the archive 4. Test the RSS feed my notes78 Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved.
  79. 79. Q & A SESSION my notesmy notes Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved. 79
  80. 80. Q & A SESSION my notes my notes80 Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved.
  81. 81. FURTHER TRAINING COURSES EMAIL MARKETING WORKSHOP This essential training course on effective email marketing is for anyone working in an email environment. Find out how to build an email database, a 12 month email plan, how to get your creative right, build a customer relationship and manage your results effectively. ! LEARN MORE DELIVERABILITY vanced Check the Ad This course aims to provide a comprehensive understanding of deliverability challenges faced by most email marketers today. es Training Cours Initially you will learn how Spam filtering techniques (used by ISPs, Mailbox Providers and organisations) can affect legitimate email senders. Then you will be taken through creative and data best practices to avoid being blocked and ensuring inbox delivery. HTML DESIGN & BEST PRACTICE This course will guide you through the process of designing solid HTML emails. It will help you to recognise common industry mistakes and the importance of conforming to industry standards. This course is focussed on best practice structures of HTML emails and will help you to critique areas of your designs to help improve how your email renders in major ISP’s. You will learn how to design for optimal deliverability and help to maximise customer retention and trust. The course will also provide various examples of HTML emails and coding structures and will review the positives and negatives of these designs. MARKETING OPTIMISATION Email has become the most widely used medium of communication within the business world. Although it is a very powerful revenue generator, marketers should apply some simple rules to get the best results. This course aims to bring real-world best practices to optimise email marketing campaigns, allowing participants to achieve the highest Return On Investment. TRANSACTIONAL CAMPAIGNS The Transactional Campaigns course will show you how to build & manage message templates within Campaign Commander™. It will show you how to integrate with your transactional system or database and generate dynamic content via trigger APIs. The course will show you how to use your transactional emails as a marketing channel to up-sell and/or cross-sell. You will learn how to handle notification messages from order and service confirmations, shipment notifications, reservationmy notes confirmations and e-tickets, “Available now” notifications, billing and payment notifications. Social networking alert and notification emails will also be covered. Campaign CommanderTM Shanghai Copyright © 2012 Emailvision. All rights reserved. 81

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