Ikea is a company that design and sell furniture ,appliances, home accessories
to society. It was a Swedish Company and Registered in Netherlands founded
by ingvar kamprad in 1943.Ikea is the company with stores all over the world.
Early 1990,Ikea has adopted Natural Steps (TNS) framework as the basic
structure to implement it environment policy and plan.
By using TNS principle and system,ikea had made a plenty of changes towards
it product and services.
This case shown many result of the changes, along with the issues and events
that lead IKEA to adopting the TNS Framework and formulating an
Ikea is innovative strategy was to design furniture that is
From the beginning, the ikea is desire to integrate social value
into bussiness practice that has impact on the ikea's vision.
From the research,Ikea has more than 590 million visitor per
year to it stores all over the world.
It shows that ikea is main marketing channel is its catalogue that
is distributed world-wide as 191 million copies about 56 different
The IKEA concept is based on their market positioning
statement “Your partner in better living. We do our part, you do
yours. Together we save money”
It focuses on a commitment to product design, consumer value
and clever solutions.
By using such concept ikea offered such an affordable price to
At IKEA our vision is to create a better
everyday life for many people.
Offering a range of
products that are more
All materials for ikea’s
products shall be
Existing products are
improved, and also
IKEA, the world’s
Ikea which wants
to build on many
for a greener
The IKEA Foundation aims to
improve opportunities for
children and youth in
developing countries by
funding holistic, long-term
programs that can create
substantial, lasting change
The IKEA Foundation has supported
UNICEF programs for more than a
decade. UNICEF has a corporate
partnership with IKEA,
IKEA is investigating new
and innovative ways to turn
waste into resources, and
minimizing the amount of
waste that ends up in
landfill or being incinerated
IKEA does not take
wood from natural
“A Good Leader Inspires Employees, Boosts Morale And Encourages
Effective Communication Among Employees. Excellent Leadership
Can Even Increase The Organization's Income”.
“Our Co-workers Are The Strength Of IKEA And We Live By Them”
-Mikael Ohlson, The Chief Executive Officer Of The IKEA Group.
• IKEA understands the value of its employee and is always focuses on developing the
strategy to create satisfied and committed workforce who in return contributes to the
well being and future success of the company.
hours or more
Lofty goal for an individual which
is the need to fulfill oneself, to
grow and use one’s abilities to the
fullest and most creative extent
respect, prestige, recognition,
need for self-esteem, personal
sense of competence
Promoting social interaction among
employees : work groups, teamwork
Job security, seniority, pensions, hospitalization,
and life insurance
Rest periods, work breaks, lunch breaks, and wages
Development of a vision, a view of the
future that will excite and convert
potential followers. This is what the
IKEA stresses out to their employees
which are simplicity and coaching them
to develop their own potentials.
The workers are able
to learn from their
IKEA is now one of the largest
furniture manufacturers and
retailers in the world
Controlling is the fourth criteria in management function. Controlling
elements ikea means supporting other others areas and function around
ikea in reaching their setting goals.
Below is the department that involve in the controlling :
Controlling and Administration
Maintenance and Safety
In order to reach the goals, human resources co-workers help IKEA
managers to train and develop skill of the other co-workers such the
non-managerial employees. This is because to make sure they have
enough staff and workers.
• Accounting Support
Assist with accounting functions, making sure that all invoices are
properly coded, entered into the system and paid on time.
This people helps IKEA to achieve the objective by making sure all
the co-workers do their work passionately. For instance, the paycheck
has to be processed and delivered on time, paperwork must be
maintained in order and etc.
This co-workers together with the store management responsibility to
attain financial goals and also make sure profitability. They also
involve in setting financial goal to create a better shopping
Maintenance and Safety
They not only to make sure the safety environment in the IKEA but
they also has to be responsible to ensure the cleanness and
convenience environment around IKEA.