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Mapping a product process to your goals and culture

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From Product Tank Boston meet-up on Feb. 26, 2014.

What's the right product process? It depends on your goals and priorities. I speak through my experiences at three very different companies: Pixar, Zynga, and RunKeeper, and discuss how each company uses a product process that reinforces it's product goals and cultural values.

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Mapping a product process to your goals and culture

  1. 1. PROCESS IS BORING, BUT YOU NEED ONE
  2. 2. WHO AM I? VP Product, RunKeeper (11/2012-present) GM, Director Product, Zynga Boston (8/2010 -10/2012) Director Product, Engineer, Conduit Labs (5/2008-8/2010) Technical Director, Pixar (2002 - 2008) Sc.B. Brown University, Math / CS 2001
  3. 3. SOCIAL MEDIA! @far33d fareedmosavat.com fareed@runkeeper.com
  4. 4. WHAT’S THE RIGHT PROCESS TO BUILD GREAT PRODUCTS?
  5. 5. SCRUM? KANBAN? WATERFALL? METRICS-DRIVEN? OKRS? LEAN? ! SOME OTHER NEW THING?
  6. 6. ALL OF THEM….
  7. 7. PIXAR CHARACTER PROCESS Modeling Shading Rigging
  8. 8. PIXAR CHARACTER PROCESS Modeling Character Design Model Packet Shading Shading Packet Rigging Animation Design
  9. 9. PIXAR CHARACTER PROCESS Modeling Character Design Model Packet Shading Shading Packet Rigging Animation Design
  10. 10. PIXAR CHARACTER PROCESS Modeling Character Design Model Packet Shading Shading Packet Rigging Animation Design Between 7-10 director reviews on EVERY model. Director-driven process.
  11. 11. PIXAR PROCESS OPTIMIZES FOR PREDICTABLE HAND-OFFS AT EXTREMELY HIGH QUALITY OVER TIME AND BUDGET.
  12. 12. ZYNGA PROCESS Pipeline Spec Dev Release Product Review
  13. 13. ZYNGA PROCESS Pipeline Spec Dev Release Product Review go as FAST as possible.
  14. 14. ZYNGA PROCESS All the focus was on ESTIMATES and RESULTS. Pipeline Spec Dev Release Product Review Goals-driven process.
  15. 15. ZYNGA PROCESS OPTIMIZES FOR DATA-DRIVEN LEARNING AND HIGH CONTENT CADENCE OVER INDIVIDUAL FEATURE QUALITY.
  16. 16. RUNKEEPER PRODUCT PROCESS Define target user and their problem Analyze Define goals, expected outcomes Release Design a proposed solution Build solution Usability testing with real users
  17. 17. RUNKEEPER PRODUCT PROCESS Define target user and their problem Analyze User-centric process. Release Build solution Usability testing with real users Define goals, expected outcomes Design a proposed solution
  18. 18. RUNKEEPER PROCESS OPTIMIZES FOR HIGH USER VALUE AT MINIMAL ENGINEERING EFFORT OVER TOTAL SPEED.
  19. 19. WHAT DOES YOUR COMPANY, CULTURE VALUE AND CARE ABOUT?
  20. 20. WHAT MAKES YOUR PRODUCT DIFFERENT FROM EVERYONE ELSE IN THE MARKET, AND HOW DOES YOUR PROCESS REINFORCE THAT?
  21. 21. FUNCTIONAL vs DIVISIONAL ! EXPERIMENTATION vs VISION ! ENGINEERING vs PRODUCT ! GREAT vs GOOD ENOUGH ! INDEPENDENCE vs CONTROL
  22. 22. THERE’S NO ONE RIGHT WAY TO BUILD GREAT PRODUCTS.
  23. 23. YOUR PROCESS IS A PRODUCT. ! REFINE IT. ITERATE ON IT. CARE ABOUT IT.
  24. 24. QUESTIONS?
  25. 25. SOCIAL MEDIA! @far33d fareedmosavat.com fareed@runkeeper.com

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