5-7 July 2013   Xiwuqi6 July 2013     Inner Mongolia,                China
What is the Genghis Khan Festival?Options                             Grassland Marathon                                  ...
History of Genghis Khan in XiwuqiAs the most powerful conqueror of the ancient human world, many legends on Genghis Khan a...
Key facts2013 event will be held between5 and 7 July 2013Main organiser is the government of WestWuzhumuqin, Xilingol Co...
7th MTB Genghis Khan MTB Adventure   The original event. In 2013 mountainbikers will undertake already their seventh gras...
Past winners of the Genghis Khan MTB AdventureMEN                                    W OMEN2007 – Martin Breuvart (FRA)   ...
6th Grassland Extreme Marathon The Grassland “Extreme” Marathon will be held for the 6 th time in 2013 and is unique in i...
Grassland Marathon track map
Past winners of the Grassland MarathonMEN2008 – Yang Meng (CHN)2009 – Zhang Zhenlong (CHN)2010 – Liang Guoqing (CHN)2011 –...
Participants residential area                                                                             41% foreign bike...
FOLLOW US ONLINECheck the official website of the Genghis Khan MTBAdventure and Grassland MarathonBecome a fan of Genghis ...
NORDIC WAYSNordic Ways is a company dedicated todeveloping, producing and promoting brandsports events in China, focusing ...
Contact us•   Nordic W Management Consulting Beijing Co, Ltd            ays    Mr Kris Van de Velde    Director of Sport  ...
Genghis Khan MTB Adventure & Grassland Marathon
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Genghis Khan MTB Adventure & Grassland Marathon

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3-day festival including a mountainbike stage race and marathon/half marathon run in the lush green grasslands of China's Inner Mongolia region.

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Genghis Khan MTB Adventure & Grassland Marathon

  1. 1. 5-7 July 2013 Xiwuqi6 July 2013 Inner Mongolia, China
  2. 2. What is the Genghis Khan Festival?Options Grassland Marathon XC Running 3-day 42.2km/21.5km/10km Mountainbike Adventure 202km/86km in total 2
  3. 3. History of Genghis Khan in XiwuqiAs the most powerful conqueror of the ancient human world, many legends on Genghis Khan are stillpassed on today. One of them goes like this: When Genghis Khan crossed the Gobi Desert, he losttwo of his best and most beloved horses. The emperor was so furious he destroyed all settlements hecame across, desperately looking for his horses. When he came across the grasslands ofWuzhumuqin and climbed a small hill to overlook the valley he found his two horses grazing near theriver Qiduer. Genghis Khan was so relieved he renamed the hill he was standing on after his horses;Siriguleng and Halagatu. This famous hill, 25 km away from Xiwuqi, host town of the Genghis KhanFestival, is the place to overlook the beautiful valley with over 100 sq km of untouched primegrassland. 3
  4. 4. Key facts2013 event will be held between5 and 7 July 2013Main organiser is the government of WestWuzhumuqin, Xilingol County. Event manager isNordic Ways InternationalThe Genghis Khan Festival is traditionally held inand around Xiwuqi town, including the first Sundayof every July.It features a three-day MTB competition alongwith a marathon and half marathon run through thegrasslands. Open to all.An open air bonfire party in a Mongolian tentcampThe 2012 event enjoyed a boom in participantregistration and confirmed its status as a leadingcult event on the Asian calendar.The Genghis Khan Festival is extensively pre-and reviewed via domestic and international mediachannels
  5. 5. 7th MTB Genghis Khan MTB Adventure The original event. In 2013 mountainbikers will undertake already their seventh grassland adventure spread out over three challenging yet feasible days. In total, just over 200 km will be covered, taking in jaw-dropping scenery along the way. Beginners can opt for a shorter distance each day. An event that embodies traditional culture, sports, environmental protection and eco travel. Offroad cycling is a green sport carrying a positive connotation in China and which as a result receives high support from the government Participants come from everywhere: China, Australia, USA, Germany, Denmark, Malaysia, Singapore, Sweden, Norway, Mongolia, Canada, Britain, France, Italy etc., altogether over 30 countries each year. Many media report on the event: 10 domestic TV stations, over 20 newspapers and magazines, live reports on event website, social network pages and specialised internet fora.
  6. 6. Past winners of the Genghis Khan MTB AdventureMEN W OMEN2007 – Martin Breuvart (FRA) 2007 – Liu Ting (CHN)2008 – Martin Breuvart (FRA) 2008 – Lv Tao Tao (CHN)2009 – Wang Lei (CHN) 2009 – Lv Tao Tao (CHN)2010 - Wang Lei (CHN) 2010 – Cheng Shasha (CHN)2011 – Feng Kuan Gao (CHN) 2011 – Bitbit Baby Marites (PHI)2012 – Altanzul Altansuckh (MGL) 2012 - Solongo Tsernlham (MGL)
  7. 7. 6th Grassland Extreme Marathon The Grassland “Extreme” Marathon will be held for the 6 th time in 2013 and is unique in its setting onsmall sand and dirt trails across the remote grassland plains around Xiwuqi.The running challenge invites runners of all ages and levels of fitness, from elite to amateur, to takepart. Nordic Ways is happy to assist international runners with their trip to Xiwuqi. In 2012, the uniquecharm of this out-of-the-ordinary marathon attracted more than 400 participants coming from 30 countriesand regions.Grassland Marathon offers three distances: 42.2km,21.5km and 10km. The start and finish is at the city square,but the track quickly leads to the sweeping grassland hillssurrounding the town. The track is not entirely flat and isgenuinely o utd o o r:This offroad marathon run challenges the willpower of theathletes, but at the same time it gives people a fantasticopportunity to cast aside the worries of every day and fullyabsorb the exquisite nature and clean air.
  8. 8. Grassland Marathon track map
  9. 9. Past winners of the Grassland MarathonMEN2008 – Yang Meng (CHN)2009 – Zhang Zhenlong (CHN)2010 – Liang Guoqing (CHN)2011 – Liu Yong (CHN)2012 – Yun Yan Qiao (CHN)WOMEN2009 – Zhang Xiuzhu (CHN)2010 – Zheng Rufang (CHN)2011 – Jennifer Graham (CAN)2012 – Sarah Edson (GBR)
  10. 10. Participants residential area 41% foreign bikers from 30 countries. 59% Chinese bikers from over 21 cities or towns.Age Analysis of Participants Participants from Beijing area and Inner Mongolia53% of the participants are between 20 and 30 Autonomous Region stands for 28% of totalyears old , and 95% are under 40 years. number of participants 北京60. 00% 19% 53. 43%50. 00%40. 00% 国际30. 00% 41% 22. 39% 内蒙古 9%20. 00% 11. 85%10. 00% 上海 3. 29% 3. 39% 3. 57% 2. 07% 4% 0. 00% 河北 2% 5- 12 13- 15 16- 20 21- 30 31- 40 41- 50 51- 60 山东 3% 山西Spectators 江苏 4% 其它 广东 4%Local City residents, domestic and foreign 7% 7%travelers. A total of about 20.000 persons * Data based on 2011 event. In 2012, the number of foreigners was even higher at approx 50% of total number of participants
  11. 11. FOLLOW US ONLINECheck the official website of the Genghis Khan MTBAdventure and Grassland MarathonBecome a fan of Genghis Khan Festival onfacebook, and get acquainted with otherparticipants!Stay up-to-date on new developmentsvia Twitter, or tweet with fellow-participants!Sina Weibo : Tweet in ChineseRenren.com : The Chinese equivalent ofFacebookRegister for the event via active.com
  12. 12. NORDIC WAYSNordic Ways is a company dedicated todeveloping, producing and promoting brandsports events in China, focusing mainly onsports with strong traditions in the Nordiccountries. With extensive sport managementexperience, cross-cultural expertise and long-term committed collaborations, we provide awide range of tools for marketing, PR andteambuilding for our strategic and commercialpartners. Currently with 30 employees, locatedin China and EuropePROMISES•We deliver exciting and challenging sportevents for elite and amateurs alike•We offer a unique arena for companies andbrands in the Chinese market•We play a key role in the sport developmentand event industry in China•We create a hub for exchange of ideas andcompetenceVALUESPioneering; Committed; Passionate; Playful.
  13. 13. Contact us• Nordic W Management Consulting Beijing Co, Ltd ays Mr Kris Van de Velde Director of Sport Email: fan.kesi@nordicways.com• Tel: +86 131 2009 2913 Ms Kate Liu Logistics & Management Assistant Email: kate.liu@nordicways.com• Tel: +86 (10) 8580 1757• Nordic W Beijing Office ays Address: Room 2109, tower A, SOHO New Town, 88 Jianguo Road, Chaoyang District, Beijing, 100022, CHINA

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