Future Of Domain Parking Show Focus On Czech

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Future Of Domain Parking Show Focus On Czech

  1. 1. The Future of Domain Parking With a Focus on the Czech Market Ed Russell, President, NameDrive LLC NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com Simon Pupo, NameDrive LLC
  2. 2. Presentation Overview <ul><li>A brief History of NameDrive </li></ul><ul><li>NameDrive and the Czech Market </li></ul><ul><li>Domain Parking Past and Present </li></ul><ul><li>The Future of Domain Parking and Monetization </li></ul>NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
  3. 3. NameDrive History <ul><li>Founded in August 2005 </li></ul><ul><li>Named by Google as the fastest-growing reseller of Google advertising ever </li></ul><ul><li>Winner of Best Parking Service, as voted for by Domainers on DomainNameWire.com in February 2006 and awarded Best Parking Service at Domain Round Table in Seattle 2007 </li></ul><ul><li>First parking provider to offer many innovations in domain parking, including full IDN support in 2006 </li></ul><ul><li>Launched sales platform in May 07. Park&Sell offered first-ever chance to buy domains based on earnings </li></ul><ul><li>NDX market to be launched Qtr 2, 2009 </li></ul>NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
  4. 4. NameDrive in the Czech Republic <ul><li>After a slow start, we have seen much stronger growth in the Czech market </li></ul><ul><li>New Czech member sign ups have almost tripled in the last few months </li></ul><ul><li>Full IDN Support </li></ul>NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
  5. 5. Growth in Czech Users NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
  6. 6. Domain Parking in the Past <ul><li>Several parking companies launch after seeing the huge potential. Most notably DomainSponsor, Sedo, Fabulous, all around 2002 </li></ul><ul><li>Parking remained relatively unknown and unused until late 2004 </li></ul><ul><li>2005 saw huge growth in the domain industry and domain parking. ND launched along with several other parking companies </li></ul><ul><li>New era of domain parking begins </li></ul>NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
  7. 7. Fish in the Domain Parking Ocean NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
  8. 8. Domain Parking today <ul><li>Large number of companies </li></ul><ul><li>A mixture of Google and Yahoo </li></ul><ul><li>Most companies still overwhelmingly US-centric </li></ul><ul><li>Europe recognised as a growing market </li></ul><ul><li>Domain parking still revolves around the original technology, despite claims to the contrary </li></ul><ul><li>Parking still struggles to shake off its bad image outside the industry </li></ul>NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
  9. 9. The Future of Domain Parking NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
  10. 10. The Future of Domain Parking <ul><li>Important to differentiate between Domain Parking and Domain Monetization, of which Parking is one option </li></ul><ul><li>Domain Parking itself will see few major changes </li></ul><ul><li>Domain Monetization will become more accessible and therefore more widely-used </li></ul><ul><li>A huge number of monetization options available in the future </li></ul>NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
  11. 11. Domain Parking Providers <ul><li>No more new top tier parking providers </li></ul><ul><li>Consolidation among smaller companies </li></ul><ul><li>Country / region specific parking providers </li></ul><ul><li>More companies moving into Europe </li></ul><ul><li>Will offer more monetization options than straight parking </li></ul><ul><li>Another advertising feed to challenge Google? </li></ul><ul><li>More cooperation with registrars / domain service providers </li></ul>NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
  12. 12. Domain Parking Methods <ul><li>No major changes in how domains are parked </li></ul><ul><li>More customization for individual domains allowing more content, better looking pages </li></ul><ul><li>Google don’t want parked pages in the listings </li></ul><ul><li>No affiliates, few additional advertising sources, no built-out sites </li></ul><ul><li>The current parking solution is a perfect fit for mass monetization of domains </li></ul>NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
  13. 13. Development of Parked Pages NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
  14. 14. Development of Parked Pages NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
  15. 15. Development of Parked Pages NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
  16. 16. Why no major change? <ul><li>Domain parking is best-suited to monetizing large numbers of differently-themed domains </li></ul><ul><li>It is free, requires no technical knowledge to set up, very low maintenance and thousands of domains can be monetized within minutes </li></ul><ul><li>Other monetization methods require constant replenishment, just like “real world” shops </li></ul><ul><li>There is as of yet no sustainable “middle ground” between parking and developing mini sites or full websites </li></ul>NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
  17. 17. Strength of Domain Parking <ul><li>Despite its image, is a highly successful way of monetizing domain traffic </li></ul><ul><li>Research shows excellent conversion for advertisers </li></ul><ul><li>Simplicity and effectiveness of PPC advertising </li></ul><ul><li>General growth of online advertising will lead to higher PPC </li></ul><ul><li>Increased awareness will lead to more domain registration and more use of inactive domains </li></ul>NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
  18. 18. Domain Monetization <ul><li>Huge selection of techniques: CPA (Affiliates), PPL (Pay Per Lead), Pay Per Call, Domain Leasing, Mini Sites, Full Websites & CPM </li></ul><ul><li>More mass solutions offering these techniques for large portfolios, but maintenance required </li></ul><ul><li>More owners of smaller portfolios using these methods instead of classic domain parking </li></ul><ul><li>Overwhelming number of options results in no “perfect” solution for domains </li></ul>NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
  19. 19. The Czech Future <ul><li>Czech market set for a massive increase in internet use, leading to large traffic increases </li></ul><ul><li>Awareness of domain monetization opportunities will help develop domain monetization and the secondary market </li></ul><ul><li>Monetization methods currently being pioneered in the US will filter through to Europe via UK and Germany </li></ul>NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
  20. 20. Internet Penetration Potential Source: InternetWorldStats.com NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com Source: InternetWorldStats.com
  21. 21. Internet Penetration Potential Source: InternetWorldStats.com NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
  22. 22. Increase in Monthly Earnings NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
  23. 23. Conclusions <ul><li>Domain parking and domain monetization to increase worldwide as global online advertising spend increases </li></ul><ul><li>Though the Domain Parking model will not change significantly, domain owners will be provided with an increasing number of options to monetize their domains </li></ul><ul><li>Domain owners will increasingly become aware of the value of domain monetization </li></ul><ul><li>The Czech market is showing strong signs of growth and will continue this trend, using new monetization models pioneered elsewhere </li></ul>NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
  24. 24. Thank you NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

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