Domain Day Prague Kamila Sedo

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Domain Day Prague Kamila Sedo

  1. 1. Sedo Domain Day Prague 2009 Developments in the Secondary Domain Name Market Kamila Sękiewicz – Sedo Europe 2009 © Sedo GmbH 2005
  2. 2. Sedo Founded in 2001  Cologne Germany, Boston USA, London UK  180+ employees  World's leading global domain marketplace  Buy and sell over 14 million domains  Marketplace, Brokerage and Auctions – Domain Monetization – Domain Parking  5 million domains parked – – SedoPro premium monetization 2009 © Sedo GmbH 2005 800,000 + members  10/04/09 MeetDomainers 2009 Kamila Sekiewicz
  3. 3. Introduction European domain market trends  What is the secondary market  Sedo‘s involvement in the European secondary market  Sedo Statistics  World, Europe, Eestern Eurpe – Market place and auctions  Future  © Sedo GmbH 2009 2005 10.04.2009 MeetDomainers 2009 Kamila Sekiewicz
  4. 4. Domaining Events 2009 © Sedo GmbH 2005 10/04/09 MeetDomainers 2009 Kamila Sekiewicz
  5. 5. Parking Companies 2009 © Sedo GmbH 2005 10/04/09 MeetDomainers 2009 Kamila Sekiewicz
  6. 6. Internet Penetration in Europe % internet penetration 90.00% 90.00% Iceland 80.00% Norway 70.00% Netherlands 52.00% 60.00% Sweden 48.80% Denmark 50.00% Switzerland 40.00% United Kingdom 30.00% Spain 14.60% 20.00% Austria 10.00% Belgium 0.00% Germany Slovakia Austria Russia Poland Lithuania Bulgaria Ukraine Switzerland Belgium Czech Republic Serbia Belarus Spain Estonia Slovenia Italy Netherlands France Latvia Romania Macedonia Iceland Denmark Croatia United Kingdom Germany Hungary Greece Portugal Turkey Kosovo Norway Sweden France 2009 © Sedo GmbH 2005 Estonia Slovenia Latvia Source: internetworldstats.com 10/04/09 MeetDomainers 2009 Kamila Sekiewicz
  7. 7. Online Advertising in Europe as % of total advertising Online advertising spend as a % of total advertising spend per market 20.0% 18.0% 16.0% 14.0% 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0% 2009 © Sedo GmbH 2005 Source: IAB Europe AdEx 2007/PwC & WARC 10/04/09 MeetDomainers 2009 Kamila Sekiewicz
  8. 8. Online Ad Spending Trends Online Ad Spending Growth Rate 2006 -2009 194.03% 200.00% 180.00% 160.00% 140.00% 120.00% 94.33% 100.00% 74.55% 71.69% 64.86% 80.00% 60.00% 29.68% 40.00% 2009 © Sedo GmbH 2005 20.00% 0.00% North America Western Central & Asia Pacific Latin America World Europe Eastern Europe Source: Zenith Optimdeia 10/04/09 MeetDomainers 2009 Kamila Sekiewicz
  9. 9. Czech domain market at a glance 540000 .cz domains registered  .cz registrations increase dramatically since 2007  Drop in price of .cz domain registrations  2009 © Sedo GmbH 2005 10/04/09 MeetDomainers 2009 Kamila Sekiewicz
  10. 10. So what is the Secondary Market? Registered domains  Domain trade  Domain parking  14 million domains for sale at Sedo  5 million domains parked  37000 domain transactions last year  €18 million in transaction value in 2005  €31 million in transaction value in 2006  2009 © Sedo GmbH 2005 €50 million in transaction value in 2007  €60 million in transaction value in 2008  10/04/09 MeetDomainers 2009 Kamila Sekiewicz
  11. 11. Sedo‘s involvement in individual markets Partnerships with regional registrars and registries  Connecting primary and secondary markets – Many countries managed by native speakers  23 languages – Forum involvement  Localized SedoPro Events  Korea, Holland, Germany, Poland, UK, etc – Regional auctions:  .me .nl .co.uk .de .at .es .nu – 2009 © Sedo GmbH 2005 10/04/09 MeetDomainers 2009 Kamila Sekiewicz
  12. 12. Top sales .com and ccTLD sales Top 2009 sales USD broker Top Sedo 2009 Price Currency Toys.com 5100000 Auction Confidential 1600000 USD Fly.com 1760000 Sedo Confidential 500000 USD Auction.com 1700000 Pvt Sale body.com 400000 USD Top.com 464750 Sedo forums.com 399990 USD Body.com 400000 Pvt Sale top.com 357500 EUR Source : DN Journal Top .pl sales Price Currency Top .cz sales Price Currency (08/09) ss.pl 25000 EUR Confidential 14000 EUR e-friends.pl 25000 EUR automobile.cz 5560 EUR 2009 © Sedo GmbH 2005 work.pl 25000 EUR Confidential 3000 EUR deser.pl 22000 EUR burgit.cz 2655 USD minigry.pl 18000 EUR tacky.cz 2000 EUR 10/04/09 MeetDomainers 2009 Kamila Sekiewicz
  13. 13. Comparison of various TLD Performance 08-09 TLD # of Sales # of Sales change % change Average Price Average Price change % change 2007 2008 2007 (€) 2008 (€) all 28000 37000 9000 32% 2100 1620 -480 -23% .com 12862 17735 4873 38% 2851 1946 -905 -32% .de 5162 6190 1028 20% 1076 1241 165 15% .eu 1657 1307 -350 -21% 1059 1006 -53 -5% .pl 50 86 36 72% 3780 2856 -924 -24% .it 26 65 39 150% 1711 2490 779 46% .fr 157 292 135 86% 2036 2833 797 39% .cz 6 11 5 83% 1107 2061 954 86% 2009 © Sedo GmbH 2005 .ru 13 21 8 62% 5010 8899 3889 78% 10/04/09 MeetDomainers 2009 Kamila Sekiewicz
  14. 14. Future Continued focus on geo markets  Increased communication with registrars to improve the  speed of transfer and market knowledge Combination of parking and selling  Continued role as a „bridge“ between the primary and  secondary markets 2009 © Sedo GmbH 2005 10/04/09 MeetDomainers 2009 Kamila Sekiewicz
  15. 15. Děkuji Kamila Sekiewicz Parking International Sedo GmbH Im Mediapark 6b 50670 Cologne Germany kamila@sedo.com +49 221 340 30 239 2009 © Sedo GmbH 2005 10/04/09 MeetDomainers 2009 Kamila Sekiewicz

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