Social Media Marketing Strategy and Tools 101

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This is a high level over view of social media for marketers with measurement, tools and strategic planning tips.
Presented by Rob Marlbrough "DowntownRob" to SDSU's College of Extended Studies Interactive Marketing Strategies class March 2012.

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Social Media Marketing Strategy and Tools 101

  1. 1. Social Media Overview: Tools, Metrics, Strategy, Trends Growing Brands With FansPresented byRob Marlbrough, Co-Founder, CTO
  2. 2. Social MediaIntroduction Growing Brands With FansAbout me...Focused on social media marketing, WordPress, andthrowing awesome social media powered events, such asFoursquare Day, Mashables Social Media Day, Twestival,Tweetsgiving, tWineUps, Comic-Con Tweetup, and more.A SD Magazine Top Tech Exec Award nominee, I startedWeb Wizards in 1997, and co-founded Fandom Marketingand Minglestream tweetwall in 2011.Say hi on twitter: @DowntownRob
  3. 3. Social MediaTools Growing Brands With FansWhy use publishing and management tools?● All accounts in one place● Creates efficiency via scheduling, monitoring● Provides reporting & account metrics● Tweet from multiple accounts at once● Collaboration for team use● Approval & aggregation systems
  4. 4. Social MediaTools Growing Brands With FansPublishing and Management Tools● Sprout Social● Hootsuite● CoTweet● Tweetdeck● Seesmic● Crowdbooster● Threadsy
  5. 5. Social MediaTools Growing Brands With FansSprout Social
  6. 6. Social MediaTools Growing Brands With FansCollaboration & Team Use Tools● Sprout Social● Hootsuite● CoTweet● TweetRoostContent aggregation, approval tools● MediaFunnel● TweetRoost● Awareness● Buffer
  7. 7. Social MediaTools Growing Brands With FansBuffer
  8. 8. Social MediaMetrics Growing Brands With FansMarketing Metrics● Sprout Social● Hootsuite● Google AnalyticsListening Metrics● Radian6● Alterian SM2● Meltwater Buzz● Simply Measured
  9. 9. Social MediaMetrics Growing Brands With FansRadian6Infographic
  10. 10. Social MediaStrategy Growing Brands With FansStrategy Tips for Brands● Think beyond the status updates● Do as much as resources will allow to do well● Create goals with measurements● Strategy answers the why & how of goals● Use measurement tools, track goal progress● Establish benchmarks, continue to measure● Use listening tools to engage and relate● Layer in content strategy, influencer outreach
  11. 11. Social MediaStrategy Growing Brands With FansBrands should consider how they will integratestrategies into their existing operations:● Communications integration● Marketing & promotions● Customer service● Community building● Legal (compliance)● Company culture● Size of the company
  12. 12. Social MediaTrends Growing Brands With Fans From SocialMediaExaminer.com 2012 Report: http://www. socialmediaexaminer.com/social-media-marketing-industry-report-2012/
  13. 13. Social MediaTrends Growing Brands With Fans From SocialMediaExaminer.com 2012 Report: http://www. socialmediaexaminer.com/social-media-marketing-industry-report-2012/
  14. 14. Social MediaTrends Growing Brands With Fans From SocialMediaExaminer.com 2012 Report: http://www. socialmediaexaminer.com/social-media-marketing-industry-report-2012/
  15. 15. Social MediaTrends Growing Brands With FansOutsourcing From SocialMediaExaminer.com 2012 Report: http://www. socialmediaexaminer.com/social-media-marketing-industry-report-2012/
  16. 16. Q&A Growing Brands With FansPresented byRob Marlbrough, Co-Founder, CTO

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